Average Reviews:
(More customer reviews)I have read a ton of guides and information on Google Analytics, have taken a 6 week training course (provided by ROI Revolution who happen to be mentioned in this book as it would have it) and have used it for my companies sites as well as some of my clients. I had never read the first version of this book due to the not-so-flattering reviews of it so I decided to take a look at the latest version to see what it had to offer and if it had any useful content I had missed.
After reading it I would say that it is a useful basic guide for anyone getting started with Google Analytics as well as for those looking to brush up on their knowledge and to have a handy guide. There are also some solid, advanced topics they cover in the book such as regular expressions, advanced filters, as well as many side bars and notes during chapters. However,some of these advanced topics feel like they have been thrust upon the reader under the assumption that the reader already has some understanding of some of the advanced topics. I feel as there was not enough back-story to properly introduce some of their advanced topics and many times the location of these advanced topics messed with the flow of the book; they were introduced at times when the section of the book you were reading was rather basic.
The flow of the book (and the interesting tone at some points) seemed a bit off to me and one of the biggest things in Google Analytics was completely left out or barely even touched upon and that was setting up tracking for an E-Commerce site. There is a lot that goes into this (though it is not necessarily difficult but there are many different variables and codes you will need to know and utilize) and you truly need to assess your website and how it is structured before setting up the tracking code, the hidden form and some of the other utm functions (too little time and space to explain all that here). I was very surprised, and quite dissapointed actually, this was completely left out as it it really is a huge part of Google Analytics. They also did not mention or explain many of the other different variables and codes that allow you to more fully take advantage of Google Analytics and make it work just right for you and your business.
Not a bad basic guide to have handy for understanding the reports and some other things but really surprised at how much they left out for the sake of some of the really basic stuff they left in or espoused upon way too much. There are other resources you will need to truly grasp the whole setup process for more complex websites; this book makes it all seem so simple and basic as it doesn't explain that all too well.
Click Here to see more reviews about: Google Analytics 2.0
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.
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