Showing posts with label blogging and podcasting. Show all posts
Showing posts with label blogging and podcasting. Show all posts

Blogging in a Snap (Sams Teach Yourself) Review

Blogging in a Snap (Sams Teach Yourself)
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Blogging in a Snap
By Julie C. Meloni
SAMS Publishing
ISBN 0-672-32843-7
270 pages
Price: US $24.99, CAN $34.99 £17.99
If you've been thinking about starting your own blog but haven't figured out how and where to begin, Blogger.com is a very popular place to check out. Its simple user interface can get you up and blogging in no time.
Though the set up instructions for Blogger.com is are relatively easy, Julie Meloni's Blogging in a Snap explains the obvious and not so obvious ins and outs of blogging on Blogger.com. She takes you through the process of setting up your account, selecting a template, configuring your comments settings, creating your blogging profile, naming your blog, writing and publishing your first posts, and bringing potential readers to your site.
If you've already begun a blogging on Blogger.com and you want to expand your use, Meloni explains how to modify your template using HTML and CSS codes, how use third-party tools, and how to create a moblog, a type of blogging done with your cell phone. I was surprised that she doesn't explain how to edit the link list, which is an essential part of every Blogger template. Unlike other blogger platforms, Blogger requires that you manually add links in the template itself using HTML code.
I've visited many Blogger.com websites and noticed a number of new bloggers who seemingly don't know how to modify their site, such as the elements in the sidebar. They haven't learned how to add links or change the names of the subheadings. Perhaps the reason for this is because they have to open up and modify the blogsite's template. Users with little or no knowledge of HTML code might even wonder why they have access to this coded template. What on earth do you do with language that looks like this:
Meloni tries to demystify the template code and show you ways to customize your Blogger site. Like other SAMS Teach Yourself books, Melon's step-by-step instructions include numerous screen shots that reflect and expand on what she explains in her textual instructions.
She includes the template code for one of Blogger.com's basic templates and identifies and explains its major elements, like the header, sidebar items, the comments-related area, and the metadata. Her best instructions are when she takes you step by step through a particular template modification, like including images in your blog posts, adding tables, displaying recent comments and adding a blogroll on your main page. However, some of her other perhaps more advance HTML and CSS modification strategies are too brief and could use more explaining or a second book for intermediate and advance users.
Learning and using HTML and CSS code can be daunting for many users. Working through this book gave me the idea to print out a copy of my Blogger template and peruse it using Meloni's guidelines. There's little risks making modifications to your template if you back-up a copy of it and use the preview button before saving your changes. I also magnify my template on my computer screen (using Command-+) so I can better read and modify selected code. The template window also includes a button to clear the edits you make in it.
Meloni goes to explain how to use many other and newer tools found on the Internet. For example, how to use your Flickr account to insert images and messages in your Blogger site. And setting up a Google ads and affiliation links if you're interested in making a few bucks with your blog.
A useful Appendix further explaining HTML and CSS fundamentals is included, but a list of additional resources might have been valuable for intermediate bloggers.
Overall, Blogging in a Snap is a good introduction if you want to set up an account with Blogger.com (other platforms are not covered.) The instructions are clear and concise, and Meloni has set up a Blogger site to promote and make updates to her book.
MyMac.com Rating: 4 out 5

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The World Wide Web is a big place, and it is hard to find your way through it, much less make an impact on it. Blogs have revolutionized the idea of each person having a voice on the web and Sams Teach Yourself Blogging In a Snap is your guide to making your mark on the Internet world. This comprehensive guide to blogging focuses on using Blogger, the blogging tool hosted by Google. Blogger is a user-friendly blogging tool, but documentation on how to maximize your blogging experience using it is limited. This book bridges that gap, and provides you with everything you need to know to create and maintain your blog, from setting up a Blogger account to creative blogging tricks and techniques to blogging etiquette. You'll learn how to customize your blog, comment on other people's blogs, and share photos through your blog. Even if you already know what blogging is and are just looking for a few tips on how to make your blog bigger and better, the book's modular, task-based format will allow you to jump in anywhere and be on your way. Join the blogging craze with the help of Sams Teach Yourself Blogging In a Snap.

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Buzz Marketing with Blogs For Dummies (For Dummies (Computers)) Review

Buzz Marketing with Blogs For Dummies (For Dummies (Computers))
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Since I've been blogging (http://www.twduff.com) for quite awhile, this is almost like reading a book to see if you're doing anything wrong. Still, Susannah Gardner does a good job with Buzz Marketing with Blogs For Dummies (Wiley).
Chapter List:
Part 1 - Getting Started with Business Blogs: Checking Out Business Blogs; Discovering the Buzz about Buzz Marketing; Building a Business Blog
Part 2 - Setting Up a Business Blog: Picking a Blog Solution; Setting Up a Hosted Blog; Taking Control with Independent Blog Software
Part 3 - Minding Blog Etiquette and Culture: Understanding Your Audience; Joining the Blogosphere; Avoiding Business No-Nos
Part 4 - Positioning Your Blog: Finding a Voice; Promoting Your Blog; Staying on the Right Side of the Law
Part 5 - Making the Most of Your Blog: Adding Value to a Blog; Making Money with a Blog; Going Beyond Blogs
Part 6 - The Part of Tens: Ten Dry-Spell-Breaking Ideas; Ten Traits of a Good Blogger; Ten Blogs You Should Know
Part 7 - Appendixes: Glossary; Using the Book Blog; Hosted and Independent Blog Solutions; How URLs Work; Case Studies; Index
Based on the title of this book, you'd probably assume that this is geared more for the business use of blogs. And in a significant sense, it is. But that's not to say that the serious personal blogger won't learn a number of things here. Gardner does a good job of taking the reader from "what is a blog" through the reasons they can be very important, and finally ends with the things you need to know to keep your blog fresh and inviting. You'd probably figure out many of these rules on your own, but the blogging world can be unforgiving. Make a mistake involving deception, and you may never get your audience back. Have your blog be nothing more than press releases, and no one will show up.
She also does a good job of bridging the theory and the practical. In addition to all the knowledge you need to understand blogging, she also takes you through some potential blogging software choices and shows how you'd use them to set up a blog. Granted, it's not a comprehensive instruction manual on how to install and configure any one blogging package, but the reader will get an idea of what it takes.
I also mentioned it's a good book for the serious personal blogger. I use my blog to share information with various audiences, but it's also a personal marketing tool. Therefore, many of the same "rules of the road" that she covers apply to me. I'm concerned about finding my voice and style, how to attract readers, and knowing whether or not my audience is getting value from my writings. While I've learned much of what she writes about on my own, I'd have come much further much faster if I had this book a couple years ago.
Good stuff, and highly practical. A very good selection to give to your boss if s/he wants to investigate the subject. Just make sure you explain that "For Dummies" isn't personal...

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In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
Introduce the people behind your business
Discuss relevant issues
Provide a clearinghouse for information and expertise
Show your business as a good corporate citizen
Support an exchange of ideas
Get honest feedback from your customers
Affect public opinion

If you're new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You'll find out how to:
Set up and maintain a blog, write in blogging style, and observe blogging etiquette
Define your audience and target your blog to reach them
Involve your customers, earn their trust, educate the public, and build community
Avoid possible legal pitfalls while keeping your blog interesting
Encourage contributions and links to your blog
Use images and design an eye-catching format
Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You'll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

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Blogging For Dummies (For Dummies (Computers)) Review

Blogging For Dummies (For Dummies (Computers))
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I know I've been blogging for awhile now, but I couldn't resist the opportunity to review this book... Blogging For Dummies by Brad Hill. Of course, some may say it's just the book I needed... :)
Contents:
Part 1 - The What, Where, Why, and How of Weblogs: Understanding Blogging at Last; Blogging Options; Living the Blogging Lifestyle
Part 2 - Starting a Blog Today: MSN Spaces; Yahoo! 360; Finding a Home in Blogger; Creating a TypePad Blog
Part 3 - Installing Your Own Blog Program: The Ins and Outs of DIY Blogging; Running a Movable Type Blog; Blogging with WordPress; Power Plus Ease in Radio Userland; Hybrid Blog Hosts - Power Without the Pain
Part 4 - Total Blog Immersion: Hooking into RSS Feeds; Rules of Blogosphere Citizenship; Blogging for Bucks (or Pennies); Using Your Real Voice - Podcasting; Photoblogging and Audioblogging
Part 5 - The Part of Tens: Ten Blog Engines and Directories; Ten Resources for the Power Blogger
Glossary; Index
It seems that when most people start to blog, they learn a bit about blogging in general and then jump right to a familiar tool like Blogger or MSN Spaces. That's all well and good, but your style might not be best served by the blog choice you made. Hill does a pretty good job in categorizing the most prevalent blog tools available today, and then giving a basic install/usage overview for each. I was familiar with some of these, but the basics of Movable Type and WordPress were something I hadn't explored. After reading Part 2 and 3, you should have a pretty good idea of which tool fits your style and your anticipated direction. At that point, you can go online and start diving into your new tool of choice.
Even if you're a blogger with some history, there's still a few items here that might have slipped off your radar. I wasn't aware of the audioblogging technology that allows you to embed a spoken clip into a blog posting. Not necessarily something I want to do, but good to know of. Part 5 - The Part of Tens - is always a good area to find sites you didn't know about (like a few of the blog search engines and directories). There are a couple of sites that I could benefit from, and I'll be checking those out...
This is probably a bit more than Uncle Joe would want if he's asking "what's a blog", and the alpha male techno-nerd will likely find it a bit simplistic or light on coverage. But for the average power user or technology person looking to explore blogging, this might just be the broad coverage they need to start to put things into context...

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If you want to give yourself a Web presence without spending a lot of time or money, a blog is your answer and this is your guide. Blogs (Web logs) are short, diary-like entries on a Web site that has a chronological, journal format. Fun or informative, but not formal, blogs are easy to set up, maintain, and update. You can share your personal, stream-of-consciousness musings or your expertise on any subject ranging from your family vacation to world peace. This guide helps beginners (even technophobes) get started fast, with the essential info on:
The elements of blogs, such as entries, sidebars, categories, comments, and index pages
The different types of hosting services, from free to fee and from "turn key" services that are easy-to-use to DIY programs
Details on two popular, free "social community" hosted Web services that are ideal for casual bloggers—MSN Spaces and Yahoo! 360
The scoop on Blogger, a popular free hosted service that has some community tools like the social networks, but is basically blog-intensive
DIY blogging, covering three of the most powerful and flexible blog programs—Movable Type, WordPress, and Radio Userland
Hooking into RSS feeds to distribute your blog entries beyond your site
Choosing a newsreader
Ways to raise the visibility of your blog and make money from blogging

Complete with step-by-step instructions and lots of screen shots, this guide walks you through everything from setting up your blog and posting your first entry to adding photos, audio, and more. It includes the URLs of lots of sample sites to see to give you an idea of blog possibilities. In addition to the essential how-to, it fills you in on:
The blogosphere, blog culture and etiquette, snarks, macrologues, and more
Moblogs that let you post entries remotely using your portable computer, PDA, or cell phone
Buying a domain through a registrar such as Network Solutions, Register.com, or Go Daddy
MP3 blogs, vlogs (videoblogs), photoblogging, audioblogging, podcasting, and more

You know you have something to say, whether it's heavy stuff or just your thought for the day. Make your opinions known. Get your photos shown. With Blogging For Dummies, you'll soon be blogging with the best of ‘em.

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