Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines Review

Average Reviews:

(More customer reviews)I am a 78-year-old man; whose advertising experience had been with newspapers and radio. The Internet was completely beyond me. I realized that print and radio were dying, and I knew we had to establish an Internet presence. But how to start? Fortunately the Mordkovich Brothers book was recommended to me. What a revelation! As a result of their book our advertising expenditures have dropped 9% and the door traffic has increased 22%, and we feel this is just the beginning. If a man of my age can read, understand, and successfully act upon the Mordkovich Brothers recommendations you can too. Many many thanks to the Mordkovich Brothers. Buy this book; you'll be very glad you did.


Click Here to see more reviews about: Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines

Business, Economics, Marketing, Advertising, Promotion, SEO, PPC

Click here for more information about Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines

Read More...

How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web Review

Average Reviews:

(More customer reviews)I just wanted to add that I find it rather suspicious that all the earlier reviewers had written 1 or 2 reviews in total and are bragging about this book like hell. They also share similar vocabulary and writing style...

Click Here to see more reviews about: How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

If you're like most business professionals, you could be losing$10,000, $100,000, or even $1 million a month on the Web! Catapultingyour business online is easier than you may think. Thanks to new andemerging developments in Web technology, you can immediately reach morenew customers — free. Plus, you can better leverage your "traditional"Internet marketing to get more traffic from the search engines and freepublicity from the press. Internet marketing veteran andEntrepreneur columnist Catherine Seda reveals how to attract newcustomers, search engine spiders and the press, simultaneously. Usethis approach to skyrocket your sales while building your brand. This book reveals the insider secrets of how to:• Capitalize on social media, such as blogs, podcasts, and onlinevideo, while watching your profits soar from search engines, e-mail,and affiliate marketing. • Maximize your exposure by building your online reputation as an industry expert. • Recognize search engine spammers who will get your site banned and kill your cash flow. • Mimic the successful Internet marketing techniques that have elevated the status of well-known sites. • Avoid making the "Top 10" Internet marketing mistakes as revealed by industry leaders. This "non-techie" book is for: consultants, entrepreneurs, corporatemarketers, students, investors, journalists and adventurers.

Click here for more information about How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

Read More...

Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords Review

Average Reviews:

(More customer reviews)...and only the owner of a company like AdGooRoo could write this, explaining why and how. It's one thing to look at search results and study your Google account; it's another to gather data from thousands of companies and show exactly what works and does not. That's what Richard has done with this book.
As author of The Ultimate Guide to Google AdWords & having taught hundreds of thousands of people how to advertise on Google, I was elated to see Richard put hard numbers on many things I've believed but was unable to prove.
Richard shows:
--Specific types of keywords and searches and how they relate to buying behavior
--Hard factors that influence Quality Score and Click Thru Rate
--Information that is very hard to get from Google, like % ad exposure and relationships between bid price, ad position, Click Thru Rate and Conversion Rate
Richard explains the inner workings of Google's formula, revealing why ultra-relevant advertisers get a wonderful advantage of being served *all* the available clicks and not just a portion. If you're up against competition who is in that enviable position, you need all the intel you can get.
This book is not for beginners. I really don't see that as a problem, though, there are plenty of books that do that (such as my own). There's a whole class of Google advertisers who know all the basic stuff but are still perplexed by Adwords. They're in hyper-competitive markets duking it out with hundreds of bidders and they need advanced info. This book is perfect for them.

Click Here to see more reviews about: Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:Increase search traffic while simultaneously lowering costsConduct keyword researchDetermine the best starting bid prices for new keywordsManage bids without expensive bid management softwareLaunch a new campaignUnderstand the Google quality score algorithmStop throwing your marketing dollars away and learn how to dominate Google AdWords today!"A well researched, truthful, and up-to-date guide for pay-per-click marketers."Mike Mindel, CTO, Wordtracker.com

Click here for more information about Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords

Read More...

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition) Review

Average Reviews:

(More customer reviews)With the ever-increasing attention paid to the search engine space, it pays to know how best to design your web site and plan your marketing campaigns to optimize this resource. A recent book I received fills that space nicely... Search Engine Marking, Inc. - Driving Search Traffic to Your Company's Web Site by Mike Moran and Bill Hunt.
Content:
Part 1 - The Basics of Search Marketing: Why Search Marketing Is Important... And Difficult; How Search Engines Work; How Search Marketing Works; How Searchers Work
Part 2 - Develop Your Search Marketing Program: Identify Your Web Site's Goals; Measure Your Web Site's Success; Measure Your Search Marketing Success; Define Your Search Marketing Strategy; Sell Your Search Marketing Proposal
Part 3 - Execute Your Search Marketing Program: Get Your Site Indexed; Choose Your Target Keywords; Optimize Your Content; Attract Links To Your Site; Optimize Your Paid Search Program; Make Search Marketing Operational; What's Next?
Glossary; Index
First off, this book is really well done. Using a writing style that's more conversational and readable than I expected from the cover, they go into solid detail about everything related to search engines. This includes how they work, what people are looking for when they search, and how best to understand the types of visitors you'll get in order to turn them into potential customers. They also spend plenty of time telling you what to avoid in the way of spammy and sleazy tricks to get better rankings (which will probably also get you banned from the engines). As a result, you can read the information with confidence that you're being useful and ethical information related to improving your visibility on the web.
While most any size business could benefit from this information, I kept thinking of larger organizations during my reading. Marketing Communication (MarCom) departments, at least those who understand the web, absolutely need to know this information and formalize their organizational approach to search engine optimization. A single person business looking to advertise on the web, especially if this is their first foray into the cyberworld, might find themselves a bit overwhelmed by over 500 pages of information. Conversely, a MarCom department would have the time and resources to commit to a focused and planned approach to their search engine results. Both businesses would benefit, but I think the larger companies would benefit more...
Regardless of your organizational size and structure, it's worth the read. You'll come away with a much more complete understanding of how you need to position yourself to get noticed in the increasingly crowded world of search...

Click Here to see more reviews about: Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)

The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!
"My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It's full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it's an approachable and digestible guide chock-full of real-life examples."—David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR
"Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran's search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one."
—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.

"With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as "The Search Marketing Bible." With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100."
—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

In this book, two world-class experts present today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.

Thoroughly updated to fully reflect today's latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

BONUS DVD Packed with Tools and Resources
DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics

The authors systematically address every issue you're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You'll learn how to


Identify and leverage new search engine marketing opportunities arising from social media

Click here for more information about Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)

Read More...

Pay Per Click Search Engine Marketing For Dummies Review

Average Reviews:

(More customer reviews)Unlike Peter Kent's other book called "How to Make Money Online with eBay, Yahoo!, and Google" this book is awesome. (The other book I just mentioned is NOT recommended AT ALL.)
In an easy-to-understand language (as all Dummy books are) it tells you how to set up and use Pay Per Click (PPC) marketing to get web traffic. It doesn't start off in the complete newbie mode like some books (i.e. turn on your computer, establish an Internet connection, go to a search engine...) It doesn't waste a lot of time trying to bring a complete computer illiterate up to speed (since there are other Dummy books to do that). It gets right to the nitty-gritty.
It talks about a lot of things I didn't know about PPC marketing and how to maximize the technology to get the most amount of traffic to your website.
Truthfully I'm not a huge fan of the Dummy book series and try to avoid them as much as possible since they tend to cover too much super basic information before getting to any real meat.
However, I've noticed that specialized Dummy books like this one versus the general Dummy books (like Computers for Dummies, the Internet for Dummies, etc.) have a lot of useful information very specific to the title of the book. It assumes that the reader doesn't have to be taken by the hand to first understand what a computer is then what the Internet is before understanding Pay Per Click marketing. It just jumps right in and that's great. I think I will get more of these specialized Dummy books in the future.
This book is highly recommended if you really want to understand PPC marketing which, if you've noticed, there aren't a lot of books on the subject out there yet.

Click Here to see more reviews about: Pay Per Click Search Engine Marketing For Dummies

Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to
Use the right keywords to trigger your ads
Figure your breakeven point
Write ads that reach your customers
Calculate return on investment
Use geo targeting
Track your ad results

Click here for more information about Pay Per Click Search Engine Marketing For Dummies

Read More...

Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users Review

Average Reviews:

(More customer reviews)I work hard, as I am sure you do too in today's tough economy. So sometimes to relax before bed I turn on late night TV. It slices, it dices, and it's all yours for just twelve easy payments... You know the drill...
As an teacher of AdWords Pay-per-click classes in both San Francisco and Online, I try to read every new book on AdWords that comes out. So I eagerly awaited Simon Leung's book, as he is allegedly an AdWords 'insider,' but was terribly dissappointed. There is nothing new in this book. Nothing new. And absolutely nothing that qualifies it as an 'insider' read.
In fact, after several pages of cheesy endorsements, the book even disclaims that he might tell you anything he might have learned working at Google. I should have known I was in trouble as the cheesy endorsements in the introduction kept going on and on and on and on...
What's wrong with the book? Well, he leaves a ton out, and has minimal organization, if that. On concrete issues, he just glances over a topic, or explains it in a poorly organized fashion. For example, the discussion on broad match in AdWords is wrong, and if not entirely wrong, very misleading. Broad match can get you into a lot of trouble - as Google will show your search even if it does not contain any of your keywords (!). You input 'SEO Training,' for example, and the searcher inputs 'Google Class' and presto: your ad shows. Broad match is the No. 1 troublemaker on Google AdWords, but Mr. Leung doesn't explain this huge problem in AdWords Insider. So much for insider; heck, so much for AdWords user or even observer!
Beyond that there is a minimal discussion of keywords and landing pages (the best parts of the book), but not much else.
I recommend Howie Jacobson's AdWords for Dummies, as a much better buy. You can look me up on Amazon reviews or Google Jason McDonald AdWords to find me as well. But, sadly, this isn't an insider book. It's more a sham-wow, an everything bag, or any other weird product you see pitched at 2:00 a.m. on Late Night TV.

Click Here to see more reviews about: Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users


Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world's number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.

Click here for more information about Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users

Read More...

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes Review

Average Reviews:

(More customer reviews)Right, like Google would care about a measly few million!
There are three things that you should know about this book before you buy it.
1. Sure, the title says that it is a book about Adwords, but really it is a complete guide to overhauling your business. Yes, you'll learn more about the intricacies of how Google works, how to make Adwords work better and how to save yourself a ton of frustration in the process. But, more importantly, you'll be challenged on how you think about, plan for and execute your business.
2. Perry and Bryan are not huge fans of "Dilbert-Cube" environments (i.e. nameless, faceless corporations.) So, if you roll that way, prepare to be offended. This book is not for guys that have tens of millions of dollars in their ad budgets and are more worried about promoting their brand than getting sales dollars. This book is a must read for all the millions of businesses out there who need to drive customers to their shops, plants and agencies - now!
3.This is not a get rich quick book. What Perry and Bryan prescribe is a tough look at your business and a clear pathway to get the kinds of customers you want to be the kind of business you want to be. Don't expect to read this book, buy a couple of keywords and have money rolling in tomorrow. Those days are over. But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.
There is one thing that bothered me about the book. It frequently changes tenses. Sometimes it's Perry writing, using "I" and then sometimes is Bryan writing, referring to himself as "I". It is a bit disconcerting and unclear who is writing, but it hardly detracts from the overall effectiveness.
So, if you'd like to keep some of your hard earned money from Google, and like to see your business become more stable, and make a ton more cash in the process, then read this book.

Click Here to see more reviews about: Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes


Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes.But that's exactly what Google AdWords does.It's an awesome concept-but you can lose a bundle if you don't know how it works.
Learn how to:
Build an AdWords campaign from scratch
Identify keywords that entice people to click on your ads
Get the lowest bid prices on your keywords
Defeat click fraud and other scams
Use search engine optimization techniques
Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

Click here for more information about Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Read More...

Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine Review

Average Reviews:

(More customer reviews)Google has revolutionized the business of advertising on the Internet by providing new tools and data that allow thoughtful users to objectively plan and evaluate results. Smith's "Grow Your Business with Google AdWords" provides an excellent overview to help those with new businesses get started, and existing Internet advertisers to improve. Smith begins by pointing out the difference between search engine optimization and search advertising. The former optimizes a site (eg. [...]) so that it is found and highly rated by Google and other search engines, and the latter places ads alongside selected search results (eg. tool rentals). This book is about the latter.
Earlier search engines crammed their home pages with links, features, and third-party ads - that was how they made their money. Google's, however, is bare. Google always ranks information-providing sites (eg. Wikipedia) higher than commercial sites. Google makes most of its money through AdWords.
Google's 'PageRank" favors 'inbound links' - sites linking to yours, thus giving you 'authority' status per Google, as long as you don't reciprocate. (Previoiusly this was a means of abusing evaluations to raise ranking results.) Product-vending sites are not likely to be highly linked to.
In general, the more you bid for a customer's click on your ad, the higher up on the list your ad appears; how effective your ad is and its relevance (eg. location) are also determinants. If your ad doesn't receive at least one click-through for every 200 or so impressions, Google will decrease it's ranking, possibly even disable it. Conversely, an effective ad will gradually cost less to maintain the same position. (The bad news is that competitors will notice your success and copy you - it's a constant challenge.)
The Google Search Network is a number of Google partners (eg. [...]) that can be used to expand to non-Google users without having to repeat all the setup work. Author Smith recommends starting out simple, with just Google. Then there's the Google Content Network - hundreds of thousands of quality websites, news pages and blogs (eg. [...], New York Times) that partner with Google to display targeted AdWords ads.The author recommends careful choice of these sites to use.
Google will suggest a recommended daily ad budget for starting out, based on historic experience for ads using those keywords in the past. It also recommends bid levels. Another Google option is using 'standard spread' (ads spread evenly throughout the day), or accelerated (show ads as quickly as possible). Other options include location, maximum bid, how billed (per click, per sale), offering different bids at different times of the day, rotating among different test ads to evaluate them compared to each other (this would include playing with price). Negative keywords allow specifying when you don't want your ad shown - eg. when 'free' is one of the search terms. Quoting a price can also quickly screen out those not likely to become customers. Smith also recommends documenting everything, and only changing one element at a time so you can truly understand what is causing what.

Click Here to see more reviews about: Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine


Become a market leader in under 6 months—powered by Google AdWords™!

If your concerns are brand awareness and exposure, you andGoogle AdWords™ are a match made in heaven. Not only is thisinnovative advertising system extraordinarily effective, it's suitedfor any budget and you can launch a campaign in minutes!

There's one catch: Google doesn't reveal the secretsbehind what works and what doesn't. That's where GrowYour Business With Google AdWords™ comes in. Inside thisuseful guide, international online marketing guru Jon Smithexplains how to get the most out of AdWords™ by
Developing a winning strategy
Coming up with killer keywords
Launching an AdWords™ campaign
Writing an attention-grabbing ad
Tracking clicks and converting them to sales

When you have a well-conceived and carefully managedcampaign, you pay Google only when real prospects click ontoyour site—which leads to increased revenue and businessgrowth beyond your wildest expectations.

Click here for more information about Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine

Read More...

Winning Results with Google AdWords Review

Average Reviews:

(More customer reviews)Okay, why are people giving this book positive reviews when the most important thing in Adwords changed in early August and the book is now obsolete? Hello? The bid management tool CHANGED. No more 0.5% threshold. No more On-Hold system. That's gone. Didn't those "reviewers" notice this? If you want to work with Adwords and you're looking for a book on Adwords, you'll need to make sure the book covers the current state of Adwords.

Click Here to see more reviews about: Winning Results with Google AdWords

Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

Click here for more information about Winning Results with Google AdWords

Read More...

Ultimate Guide to Pay-Per-Click Advertising Review

Average Reviews:

(More customer reviews)Wow! Finally got my hands on THE book for search engine marketing. Stoke's first book was literally my bible to search engine marketing years ago. But this one is at a whole different level! Frankly, for SEM newbies, intermediates, or advanced players, this book is great at all levels. What I love about the book is that it doesn't just talk or teach you about search marketing, it actually has a Point Of View...an approach to search marketing that you can easily incorporate into your management style. He has all of the numbers and data to back it up along with some best practices I haven't read anywhere else.
I highly recommend this book to anyone in the search marketing industry. YOU WON'T BE DISAPPOINTED.

Click Here to see more reviews about: Ultimate Guide to Pay-Per-Click Advertising


Learn the Success Secrets of Search Advertising

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!

Covering all major search engines, this powerful guide discloses:
The "$100 Bidding Myth": why outbidding competitors rarely results in more traffic
Simple website changes that can increase sales by 500%
How to drive 80% or more of online revenues with rare superconverter keywords
Winning strategies of the world's top search marketers
The best ads on the internet and how to write them
The real factors for driving high click-through rates
How to find competitors' budgets, ad copy, and best keywords
How to manage bids without expensive bid-management software
And more!

"Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn't matter who you play – you're going to win." Rick Carlson, CEO, Surf Secret

"Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him."Perry Marshall, author and world's most-quoted consultant on Google advertising

"Rich's unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer."David Szetela, CEO, Clix Marketing

Click here for more information about Ultimate Guide to Pay-Per-Click Advertising

Read More...

Pay-Per-Click Search Engine Marketing: An Hour a Day Review

Average Reviews:

(More customer reviews)I have known and followed David for a number of years. I have always admired his level of understanding for AdWords - both on the search and the display network.
When I read his book, I was impressed by the step by step walk through of all the little things that you do (or need to do) immediately after launching an AdWords campaign. I don't believe I've ever seen anyone list all those details and steps in one place.
A few of my favorite sections:
I highly recommend the section on defining personas under the researching keywords section.
Designing effective landing pages is thorough, solid.
It was refreshing to see the chapters on how to migrate your campaign into Yahoo and Bing because training and information on PPC strategies around those search engines is very hard to find.

Click Here to see more reviews about: Pay-Per-Click Search Engine Marketing: An Hour a Day


The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.
Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.
Successful pay-per-click campaigns are a key component of online marketing
This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models
Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network
Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

Click here for more information about Pay-Per-Click Search Engine Marketing: An Hour a Day

Read More...

Google Analytics 2.0 Review

Average Reviews:

(More customer reviews)I have read a ton of guides and information on Google Analytics, have taken a 6 week training course (provided by ROI Revolution who happen to be mentioned in this book as it would have it) and have used it for my companies sites as well as some of my clients. I had never read the first version of this book due to the not-so-flattering reviews of it so I decided to take a look at the latest version to see what it had to offer and if it had any useful content I had missed.
After reading it I would say that it is a useful basic guide for anyone getting started with Google Analytics as well as for those looking to brush up on their knowledge and to have a handy guide. There are also some solid, advanced topics they cover in the book such as regular expressions, advanced filters, as well as many side bars and notes during chapters. However,some of these advanced topics feel like they have been thrust upon the reader under the assumption that the reader already has some understanding of some of the advanced topics. I feel as there was not enough back-story to properly introduce some of their advanced topics and many times the location of these advanced topics messed with the flow of the book; they were introduced at times when the section of the book you were reading was rather basic.
The flow of the book (and the interesting tone at some points) seemed a bit off to me and one of the biggest things in Google Analytics was completely left out or barely even touched upon and that was setting up tracking for an E-Commerce site. There is a lot that goes into this (though it is not necessarily difficult but there are many different variables and codes you will need to know and utilize) and you truly need to assess your website and how it is structured before setting up the tracking code, the hidden form and some of the other utm functions (too little time and space to explain all that here). I was very surprised, and quite dissapointed actually, this was completely left out as it it really is a huge part of Google Analytics. They also did not mention or explain many of the other different variables and codes that allow you to more fully take advantage of Google Analytics and make it work just right for you and your business.
Not a bad basic guide to have handy for understanding the reports and some other things but really surprised at how much they left out for the sake of some of the really basic stuff they left in or espoused upon way too much. There are other resources you will need to truly grasp the whole setup process for more complex websites; this book makes it all seem so simple and basic as it doesn't explain that all too well.

Click Here to see more reviews about: Google Analytics 2.0

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.
BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.

Click here for more information about Google Analytics 2.0

Read More...

PPC Made Simple: Pay Per Click Strategies For Dominating Google Adwords Review

Average Reviews:

(More customer reviews)Very well written and easy to understand. The author seems to have PPC down to an art form. A very good book for those like me with little knowledge on the subject looking to make a lot of money online. Let's hope it works!

Click Here to see more reviews about: PPC Made Simple: Pay Per Click Strategies For Dominating Google Adwords

PPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns. Learn powerful techniques for generating an online income selling or promoting your own products, affiliate products, or services.Google AdWords has never been easier use and you can now leverage the power of online pay-per-click advertising to increase your earning power.This book provides step-by-step instructions on developing your own online campaigns and scaling them for maximum profitability.Learn from one of today's leading Internet marketing experts, and founder of The Marketing Blog, Michael H. Fleischner.

Click here for more information about PPC Made Simple: Pay Per Click Strategies For Dominating Google Adwords

Read More...

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing Review

Average Reviews:

(More customer reviews)I will keep this short and simple. I am a web developer ( stuffdone.com ) but not an SEO expert. I thought I would start to learn more.
I bought the book.
I followed the instructions.
I now have THREE different sites on page one of Yahoo ( without paying them their $299 fee! )
and one on page one of Google. All within two weeks of reading the book.
It works !
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Click Here to see more reviews about: The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.Readers' Benefits from The Findability Formula:* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability".* Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

Click here for more information about The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Read More...

AdWords For Dummies (For Dummies (Lifestyles Paperback)) Review

Average Reviews:

(More customer reviews)I bought both Adwords for Dummies and the Ultimate Guide to Google Adwords and they are both good books but the Dummies guide has proven more useful. First off, the Dummies guide is about 90 pages longer, feels more comprehensive, has more step by step instructions and has many more screen shots than the other guide. What's more, the Dummies format makes it familiar once you open the cover, so it's easier to digest information with familiar icons, tips and warnings throughout, especially if you're not an expert at this stuff. Secondly, the $25 Google Adwords gift card (which was actually $30 for me as it also covered the $5 sign up fee) was great and easy to use. Make sure you apply it to your Adwords account when you sign up or within 15 days of signing up. The Ultimate Guide to Adwords cover says it has details on a "Free Google Success Toolkit" ($85 value) inside, but I have yet to find it. Looked in the index, intro, front and back covers, kind of irritating.

Click Here to see more reviews about: AdWords For Dummies (For Dummies (Lifestyles Paperback))


AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Click here for more information about AdWords For Dummies (For Dummies (Lifestyles Paperback))

Read More...

The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan Review

Average Reviews:

(More customer reviews)As a professional photographer (photojournalist for a daily newspaper), having an internet presence was a little easier for me because my employer and our IT department promote my photos some. When I started expanding my freelance business this year however, I was at a loss at how to promote myself other than getting a website. I'm a baby-boomer and overwhelmed at the pay-per-click and all the different ways to generate money on the web, but this book explains it in a way even me, the technically challenged, can understand! I'm a photographer so I'm a visual person, so naturally the best part of this book were the illustrations. You actually get to see the screen shot (what something looks like on your computer monitor) of Google Ads, what the ad will look like on a cell phone and so on. Definitely a plus for me since I get most of my information and understand things visually. The next best part is the bulleted items and the step-by-step approach. You really don't have to be intuitive about this - they take you through it and don't assume you know big chunks of things about the process.
I didn't know how keywords really worked before reading this book. I went to the Google site for help and didn't understand it there, but this book I do get. Google ought to pay you guys for this and post this online instead of what they have!! The tips, tricks and secrets chapter is great! I'm intimidated enough by the internet - but this is like having your own geeky friend (one that actually can communicate in English) walk you through it. I can't emphasize enough how great a help the illustrations are. They really do take the fear factor out of it - I can look at the book, look at my computer monitor and know I'm on the right track. There's stuff in here I didn't know I didn't know, like combating pay-per-click fraud and all kinds of website url's to go to for more information - although this book pretty much covers everything I need to know right now! One of the IT guys at work kept talking about SEO, and now I not only know that means Search Engine Optimization, I know what that means and why it's important! Meta tags, keywords - wow. It's all in here. If I, an aging boomer with no tech background can read and understand this - anyone can. Excellent! MUCH better than the Dummies books on the same or similar topics too. They not only tell you what TO DO, but what NOT TO DO - like replicating meta tags. I thought that would be a good thing to duplicate stuff - obviously not. So, they tell you how to NOT screw up as well as how to succeed! Just like a geek friend would! I love it! This is simple, easy to read and easy to understand. Thanks for holding my hand! I rate it a 5 only because there's not a 10-star scale. This is THE book on Google Advertising.


Click Here to see more reviews about: The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan

Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google.Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits.In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies.

Click here for more information about The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan

Read More...

Search Engine Optimization (SEO): An Hour a Day Review

Average Reviews:

(More customer reviews)As an seo consultant this book has played a HUGE role in helping me acquire the knowledge of seo i have today. I was a virtual seo newbie when i got this, my job requirements as an internet and ecommerce manager had been changed to include seo techniques and practices and i was more than a little worried that my ignorance of the subject would be found out, but by the time i'd read this twice i practically felt like i'd been involved in seo for years (yes, the transition was that smooth).
Here are my thoughts on this book.
Search engine optimization: an hour a day is a great read for anyone who wants to know all about SEO. It's a well structured book that takes you by the hand, one step at a time, and leads you through everything from the basic fundamentals to the most advanced SEO techniques used by seasoned professionals. It's incredibly detailed, maybe too detailed, from the fundamentals of keyword and website analysis to paid advertising, so much that at times it seems it's a little more information than you can handle all at once(especially for an seo newbie).
I've read reviews that said it was too wordy but i think the book was meant to be taken a little at time, especially by newbies, not just rushed and digested in a single reading. You need to practice the techniques a little at a time to really grasp the importance of each. The fact that the book uses scenarios from real businesses as examples for readers to follow helps to give people who are unfamiliar with the whole SEO concept a clearer picture of what the authors are talking about.
The text and language of the book is easy enough to understand. The tools and resources mentioned throughout the book and especially at the end are very useful for anyone who's interested in keeping up to date with the ever changing rules of seo.
Another invaluable resource that really makes me feel this book is worth it's weight in gold is the third part which outlines a detailed 3 month seo plan to get your website to the top of the search engines for your chosen keywprds. Believe me it works! I know because i use it all the time for many of my clients. If you want to get your website to the top of the search engine rankings, "Search engine optimization: an hour a day" is all you need.

Click Here to see more reviews about: Search Engine Optimization (SEO): An Hour a Day

The third edition of the bestselling guide to do-it-yourself SEO
Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it's the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
A successful SEO plan is vital to any business with an online presence
This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Click here for more information about Search Engine Optimization (SEO): An Hour a Day

Read More...