Average Reviews:
(More customer reviews)I really didn't like this book, because I was looking for a book on mobile marketing. I already have a background in marketing in general, so this book really didn't do anything for me. The ONLY reason I didn't give it a 1 star was because it's a pretty good marketing primer, but I wouldn't recommend it for that, as there are better ones out there...but I won't get into that.
Anyways, save your money or get one of the other books on the subject, this one is a pass.
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Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing. It tackles myths relating to mobile commerce, looks at using mobile communication in conjunction with other marketing activities, and explains how mobile commerce can add value for customers. It gives examples of B2C and B2B Twitter mobile campaigns, shows how mobile communications can be used for research, and examines sustainability and ethical behavior in mobile commerce.
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