Average Reviews:
(More customer reviews)Unlike any other, this book is about fitting "YOU" to the market place! Sub Titled Build a Successful Photography Venture from the Ground up by Dane Sanders. I consider this a Revolutionary and much needed book in the Photography Industry with these ever changing current times of internet and social media.
As Dane says in this book there is, "no one size fits all business plan". Emphasis is on defining your business vision and having it tied to a sound business plan of which he details through out the book. Included are step by step exercises and charts to help one get clear with their business goals.
What I really like about this book is that Dane starts the first 3 chapters on vision alone. And how important that is! I needed this book as I sometimes get side tracked from looking at the "Big Picture" as I am constantly dealing with the ever increasing technology that is now available for my photography business. Its practically a full time job in itself! I have many books on how to be a specific photographer but currently have been changing my goals, and needed a book that does not presuppose a direction. This book fills the bill!
Along with Vision Dane introduces new concepts in, Finding your Sweet Spot, Sales and Marketing, Focusing on your Strengths, Systematizing your work, Creating the right team and much much more! All the nuts and bolts of how to figure the numbers and creating an actual business plan that fits you are included.
On the back inside cover of the book is a code that you can punch into his web site to take a Business Stress Test (BST) test for free (which is normally $15.00). I'm looking forward to taking that test to see how my business shapes up!
CONCLUSION:
I highly recommend this book to anyone, photographer or otherwise, that is interested in starting, or restarting, a service based business!
Thanks Dane!
Dave Likes
L. David Likes Photography
Click Here to see more reviews about: The Fast Track Photographer Business Plan: Build a Successful Photography Venture from the Ground Up
NEW RULES FOR A NEW BUSINESS WORLDThinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday's business models have collapsed. Creating a successful business in today's "Digi-Flat" era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things you'll learn in this book:How to turn the very technologies that are "killing" professional photography—such as the Internet—into your tools of success-How to lead your business, not let your business lead you -How systematizing, scaling, and outsourcing are critical concepts even for a one-person business-How to radically rethink marketing, sales, and customer service for the 21st century-How to hone a creative vision that works—the most powerful step you can take as a businessperson The Fast Track Photographer Business Plan is not about building a "traditional" business plan that looks good on paper and impresses investors. It's about creating a vibrant, living business plan that will help you thrive in today's digital "Wild West," where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. It's a groundbreaking look at running a creative business. Whether you're an amateur looking to go pro or a professional whose business has stalled, Dane's practical, on-the-ground advice will launch you on the fast track to business success. Includes free access to Dane's online "stress test" to diagnose your business's strengths—as well as where it needs help!
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