Social Media Marketing: The Next Generation of Business Engagement Review

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(More customer reviews)I've read both of David's social business books and found them very useful. You will learn a lot from his books, but you must be ready to put in the time to complete the exercises and follow up (reading additional articles, looking up experts that Dave mentions, etc).
Dave is one of few who talks about Promise vs. Delivery (marketing & operations) and the importance of holistic touch point analysis. His feedback loop for social media is right on. The information on touch points, promise vs. delivery, and social business funnel are alone worth the price of the first book.

I highly suggest reading Dave's first book, completing the exercises, and then moving on to the second book. I also recommend that you drop a copy of the second book on your Senior Marketing Manager's desk.

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How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth.
The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are "what's next."
Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization.
This book:
Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web
Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption
Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration.

Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

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