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(More customer reviews)"Never judge a book by its cover." This old adage has never been more true than for Karen Vieira's new how-to book, Online Marketing Techniques for Real Estate Agents and Brokers.
The book's cornflower blue cover and fluorescent title font misrepresent the work as something akin to a get-rich-quick scheme or a "Real Estate for Dummies" walkthrough. Admittedly, I was turned off by the look and also by the knowledge that Vieira isn't a broker nor an agent, herself. She graduated in microbiology and lists herself as an entrepreneur - albeit one with a vested interest in flipping properties. The most outstanding qualification I could see to have her pen this book was that her husband is, according to the biographical information, an "Internet marketing guru."
My father is an independent real estate broker, so coming from a background of self-run businesses and real estate, I was understandably skeptical. In reality however, Vieira presents a compelling case. Her statistics about websites, sales, customer needs, wants, and ultimately how establishing a successful web presence will transfer to a more successful business are sound. She uses testimonials from successful agents around the country, and she has obviously done her research. The fact that she is not a broker or agent seems to help, rather than hinder. She is an outsider looking in, clear-headed in her criticism of the current market practices, and she makes fresh suggestions that have worked with her own business ventures and others.
The book is also easy to ingest, with clearly marked chapters and subsections that highlight each new topic. The end of each chapter holds a review of the most important material in case you missed it. Another helpful point is that she doesn't ignore the real estate agent or broker who would like to get their hands dirty and design their web presence from the ground up, instead of hiring outside help. Though she cautions against overloading oneself and offers a myriad of tips for finding web professionals, Vieira also gives all the tools and know-how needed to create and maintain successful real estate blog oneself. She explains how to optimize your html code, online advertising and search engine results, and she does so with succinctness.
I left the book impressed and intrigued. From branding to selling houses with eBay to hiring cheaper website help overseas, Vieira leaves no stone unturned when it comes to defining oneself in an increasingly online world. Though it runs a little long at 274 pages, Online Marketing Techniques for Real Estate Agents and Brokers is a comprehensive, well-written book that will be certain to teach a few tricks to even the savviest salespeople, and with a handy index, it makes a nice reference tool to keep on the shelf, as well.
Click Here to see more reviews about: Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level
In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today's Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.
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