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(More customer reviews)In the first edition of her book "The Facebook Era", Clara Shih gave us a history and an introduction to the phenomenon of the social network. With her second edition, Clara has now given us an indispensable reference that provides one with the information needed to gain a clearer understanding of the social network era we now live in, and also usable strategies and tactics to help your business take advantage of this challenging and exciting new business landscape. Clara really listened to the audience of the first edition and has worked hard (as did the large number of contributors in this edition) to give us a really useful book. I highly recommend The Facebook Era 2nd Ed. ***** stars
Luis Antonio, Editor: Capture And Create Magazine
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"Clara's book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we're in of social business."–Tony Hsieh, CEO, ZapposNEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!• Five new chapters: planning/metrics, customer service, and much more• New and revamped case studies• New guest contributions from world-class experts, such as Charlene Li• New, instantly actionable "To Do" lists after every chapter• New Facebook discussion threads and much more!Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies.Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches–and how to accurately measure success.This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You'll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns–making this the one indispensable social networking guide for every organization!
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