A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage (New Tools for Business) Review

Average Reviews:

(More customer reviews)I really didn't like this book, because I was looking for a book on mobile marketing. I already have a background in marketing in general, so this book really didn't do anything for me. The ONLY reason I didn't give it a 1 star was because it's a pretty good marketing primer, but I wouldn't recommend it for that, as there are better ones out there...but I won't get into that.
Anyways, save your money or get one of the other books on the subject, this one is a pass.


Click Here to see more reviews about: A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage (New Tools for Business)

Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing. It tackles myths relating to mobile commerce, looks at using mobile communication in conjunction with other marketing activities, and explains how mobile commerce can add value for customers. It gives examples of B2C and B2B Twitter mobile campaigns, shows how mobile communications can be used for research, and examines sustainability and ethical behavior in mobile commerce.

Click here for more information about A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage (New Tools for Business)

Read More...

JavaScript Cookbook Review

Average Reviews:

(More customer reviews)§
One bit of advice if you are like me when you get a reference collection of this sort: I immediately flip through the table of contents or the index to get to whatever topic I am currently obsessing on.
In the case of this book, you may want to spend a few minutes in the oft-ignored preface. It contains some noteworthy information on the author's approach. Specifically:
"Many of the examples won't work with IE6. Before I even began the book I decided not to provide support for IE6--including any workaround code."
The author is a bit more forgiving in the case of IE7: "Where IE7 doesn't work, either I provide IE7-specific workarounds in comments in the example code you can download, or I make a note about nonsupport in the recipe--or both."
I work on teams developing browser-based applications for the real world, so IE6 is still absolutely relevant to me. In fact, the corporation for which I honestly sweat is itself "standardized" on IE6 for all employees. Even so, I still recommend this book because of the relevancy of the examples and its forward-looking approach.
The fact that the code download file is about 63 megs compressed should give an idea of how much is contained in this big store of scripting knowledge.
§

Click Here to see more reviews about: JavaScript Cookbook


Why reinvent the wheel every time you run into a problem with JavaScript? This cookbook is chock-full of code recipes that address common programming tasks, as well as techniques for building web apps that work in any browser. Just copy and paste the code samples into your project -- you'll get the job done faster and learn more about JavaScript in the process.

You'll also learn how to take advantage of the latest features in ECMAScript 5 and HTML5, including the new cross-domain widget communication technique, HTML5's video and audio elements, and the drawing canvas. You'll find recipes for using these features with JavaScript to build high-quality application interfaces.

Create interactive web and desktop applications
Work with JavaScript objects, such as String, Array, Number, and Math
Use JavaScript with Scalable Vector Graphics (SVG) and the canvas element
Store data in various ways, from the simple to the complex
Program the new HTML5 audio and video elements
Implement concurrent programming with Web Workers
Use and create jQuery plug-ins
Use ARIA and JavaScript to create fully accessible rich internet applications

Click here for more information about JavaScript Cookbook

Read More...