Website Owner's Manual Review

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(More customer reviews)Paul Boag's "website owner's manual" is a resource for everyone on a website project team. In it, he champions a refreshingly straight forward approach to planning and designing, building and marketing, and owning and maintaining websites.
According to Boag in a recent article on [...], successful websites begin with business objectives, calls to action and a clear idea of user tasks. What impressed me most is how perfect the concepts in this "owner's manual" are for the business owner considering a new website or website redesign, maybe for the first time.
The logical "road map" presented here for managing a successful website project can painlessly add value to any project when team members, especially stake holders and managers are exposed to it before a project begins. I consider the first 2 chapters on planning a "must read" for all prospective website owners.
The "website owner's manual" makes a great recommendation for new clients or even a gift to help them prepare for a successful website project.

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Many of the people responsible for a website don't have a clue what's required to build one and keep it up and running. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner's Manual is for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.

Using clever illustrations, easy-to-follow lists and diagrams, and other friendly touches, Website Owner's Manual helps readers form a vision for a site, guides them through the process of selecting a web design agency, and gives just enough background to help them make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques.

Using Website Owner's Manual, readers master the vocabulary and concepts they need to discuss how a website dovetails with the needs of a business. This book will help them work confidently with the designers and developers building and maintaining a site so they can concentrate on what your website needs to do.

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