Showing posts with label user experience. Show all posts
Showing posts with label user experience. Show all posts

Beyond the Desktop Metaphor: Designing Integrated Digital Work Environments Review

Beyond the Desktop Metaphor: Designing Integrated Digital Work Environments
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After chancing to see the book at the FLOP (free library of Philadelphia) i checked it out to check it out. Basically, the authors are complaining that the metaphor of the desktop for our personal computing and organizing information is insufficient for the demands of life. Good point, but they don't argue persuasively that something is 'just around the corner' like many "tech-savvy" books always proclaim.
This work was meant to be a bit more academic and theoretical (did i spel that write?) in order to i guess present and stimulate deep thought about alternative metaphors for working with computers. I found the examples thoroughly explained and the book well written. But after about 3/4 of the book i got the point and didn't want to pore over the details of the rest of the book. i hope i didn't miss anything.


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The computer's metaphorical desktop, with its onscreen windows andhierarchy of folders, is the only digital work environment most users and designershave ever known. Yet empirical studies show that the traditional desktop design doesnot provide sufficient support for today's real-life tasks involving collaboration,multitasking, multiple roles, and diverse technologies. In Beyond the DesktopMetaphor, leading researchers and developers consider design approaches for apost-desktop future.The contributors analyze the limitations of the desktopenvironment--including the built-in conflict between access and display, thedifficulties in managing several tasks simultaneously, and the need to coordinatethe multiple technologies and information objects (laptops, PDAs, files, URLs,email) that most people use daily--and propose novel design solutions that worktoward a more integrated digital work environment. They describe systems thatfacilitate access to information, including Lifestreams, Haystack, Task Factory,GroupBar, and Scalable Fabric, and they argue that the organization of workenvironments should reflect the social context of work. They consider the notion ofactivity as a conceptual tool for designing integrated systems, and point to theKimura and Activity-Based Computing systems as examples.Beyond the Desktop Metaphoris the first systematic overview of state-of-the-art research on integrated digitalwork environments. It provides a glimpse of what the next generation of informationtechnologies for everyday use may look like--and it should inspire design solutionsfor users' real-world needs.

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Designing the Obvious: A Common Sense Approach to Web Application Design Review

Designing the Obvious: A Common Sense Approach to Web Application Design
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From 9 to 5 (well, a "little" after 5 most days), I am an Application Development Manager in my company. In my years doing this, I have read a lot of books on the topic of Web and User Experience Design. So far, only a handful stand out above "Designing the Obvious" by Robert Hoekman Jr. and even some of those, he takes his hat off to (such as the case of "Don't Make Me Think", for instance).
Hoekman proposes the "unthinkable" for those entrenched into rusty web design practices, but when you step back and reconsider the experiences you've had, his framework makes perfect sense. Here are a couple of thoughts he brings to the table, to give you an idea:
-Design an application that does one thing, and does it very well. For every additional feature, there is more to learn, more to tweak and configure, more to customize, more to read about in the help document, and more that can go wrong.
-People (users) don't always make the right choices. They make comfortable choices... they make choices they know how to make. To deal with this, he supports Goal-Directed (also called Activity-Centered) Design, as opposed to Human-Centered Design.
Web Design anathema? Violation of User Interface "basics"? Maybe it sounds so at first, but if you read through his arguments, you will find them very compelling and may end up (like myself) reconsidering some of your initial assumptions.
One of the reasons why his proposal resonated so much with me is because throughout the book, Hoekman introduces concepts that are not familiar in the Web space, borrowing them from long-established best practices in manufacturing (where I worked the first four years of my professional life), such as:
-Kaizen: improving things constantly, in little tiny ways that add up to gigantic results.
-Poka-Yoke: software "devices" meant to prevent user errors from occurring.
-Pareto (80/20 rule): Good, clean Web application design means that 80 percent of an application's usefulness comes from 20 percent of its features.
For longtime professionals and newcomers into the field of User Experience Design, Hoekman's book has turned into an absolute must read.

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Designing the Obvious belongs in thetoolbox of every person charged with the design and development ofWeb-based software, from the CEO to the programming team. Designing theObvious explores the character traits of great Web applications anduses them as guiding principles of application design so the end resultof every project instills customer satisfaction and loyalty. Theseprinciples include building only whats necessary, getting users up tospeed quickly, preventing and handling errors, and designing for theactivity. Designing the Obvious does not offer aone-size-fits-all development process--in fact, it lets you usewhatever process you like. Instead, it offers practical advice abouthow to achieve the qualities of great Web-based applications andconsistently and successfully reproduce them.


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Programming the Iphone User Experience: Developing and Designing Cocoa Touch Applications Review

Programming the Iphone User Experience: Developing and Designing Cocoa Touch Applications
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The book is short, and while it has quite a number of code samples buried within it, it has only a few real gems that I thought were worthwhile. If you're looking for code examples on how to do fancy UI things with the iPhone or iPod touch - don't go here. It's really more of a conceptual overview of what an iPhone user experience should be including categorizing some common elements and patterns in use.
In the code samples, I found a useful nugget: a tidbit on how to improve the app startup/loading experience, with code samples. Otherwise most of the code samples were almost more of a "hey look, I can do the same thing that Interface Builder does, except in code" and re-hashes of example code that you can find on the web or in Apple's sample code projects. I suppose it's a lot easier than screenshots illustrating how to replicate with Interface Builder. The fact that you could do many of these patterns with Interface Builder seemed to escape comment in the text.
In terms of something to think about for how you're going to set up a user experience, it gives some patterns and anti-patterns that complement Apple's iPhone HIG. I thought at a fairly high level, those were pretty good. I didn't agree with all of them, and some segments seemed to be so wishy washy as to be useless (like wether or not to use Core Data) - but some were good too.
I wouldn't run out to go get this book and read it, but if you're looking for a paper copy of another point of view on the UI patterns of designing iPhone applications, this book might be worthwhile for you.

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Apple's iPhone and iPod Touch not only feature the world's most powerful mobile operating system, they also usher in a new standard of human-computer interaction through gestural interfaces and multi-touch navigation. This book provides you with a hands-on, example-driven tour of UIKit, Apple's user interface toolkit, and includes common design patterns to help you create new iPhone and iPod Touch user experiences. Using Apple's Cocoa Touch framework, you'll learn how to build applications that respond in unique ways when users tap, slide, swipe, tilt, shake, or pinch the screen. Programming the iPhone User Experience is a perfect companion to Apple's Human Interface Guidelines, and provides the practical information you need to develop innovative applications for the iPhone and iPod Touch, whether you're a CTO, developer, or UI/UX designer.

Understand the basics of the Cocoa Touch framework for building iPhone and iPod Touch applications
Learn theory and best practices for using Cocoa Touch to develop applications with engaging and effective user interfaces
Apply your knowledge of Objective-C to the iPhone/iPod Touch framework
Customize standard UIKit views according to Apple's Human Interface Guidelines and usability principles
Learn patterns for handling user experience concerns outside of the interface, such as network- and location-awareness


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An Introduction to Search Engines and Web Navigation Review

An Introduction to Search Engines and Web Navigation
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The first chapters of the book provide an extensive introduction to search engines and navigation. No formal prerequisites are required; any Web enthusiast will enjoy reading the book. These chapters comprise of background and history of the Web, navigation and searching, search engine architecture and different types of search engines. In addition to the basics, additional topics covered are navigation (aka surfing), the interplay between search and navigation, Web data mining, personalization, the mobile web, social networks, collaborative filtering and Weblogs (aka Blogs).
The book goes far beyond simple searching and navigation; it provides a comprehensive overview of the current research fronts in areas related to Web search engines and navigation.
The text is highly readable with a large number of illustrations and examples. It can serve as an excellent textbook both for an introductory and a more advanced course of Web search and navigation. Each chapter starts with a listing of objectives and ends with a set of exercises relevant to the topics covered in the chapter. Students will especially benefit from the non-technical descriptions and clear explanations of the concepts.
The book is also a great reference source for researchers and IT professionals: it includes 410 references to articles, and 202 references to Web pages and resources. I highly recommend the book.


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This book is a second edition, updated and expanded toexplain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.

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Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People Review

Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People
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I breezed through "Web Content Rx" in an afternoon. The book's advice is as simple as its layout. Some of the points, however, are repetitive: use white space generously, utilize bullet points and write simply. Nevertheless, "Web Content Rx" could not have arrived at a better time. As a veteran journalist, English's book showed me that web writing is NOT writing for print publication. Thanks to the easy-to-understand manual, I was able to rewrite the text on my website, [...], almost as effortlessly as I was able to read this book. "Web Content Rx" was like a personal instructor that led me through the process and saved me hundreds of dollars that an expert web copywriter would have charged.


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Web Content Rx is a hands-on primer that shows anyone--even technical novices--how to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast.This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or products. eBay sellers can create powerful online advertisements and photograph your products to maximize their appeal. Technical writers, and those who write for industry, will appreciate the extensive safety-related material.Whether you need to write simple text or technical material, Web Content Rx is the book for you. Specifically, you will find:* Examples of good and bad content.* Numerous methods and techniques for presenting your data.* Real-world techniques to create content that people will read.* Eleven appendices with the technical and esthetic material you need to produce the high quality content that your customers demand.Web Content Rx supports your professional needs by providing a writer's checklist; samples of a contract, HTML, and design; instructions for how to a estimate a job, establish an hourly rate, take pictures, and create a spam-proof e-mail address.This book is a toolbox, written by a professional content writer and Web geek. Let it help you get your high-quality content on the Web!

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Site-Seeing: A Visual Approach to Web Usability Review

Site-Seeing: A Visual Approach to Web Usability
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This book lays a good foundation for web design by emphasizing planning, meeting clients' goals, and understanding the target audience. Wroblewski emphasizes usability when describing the core of the site- structure, navigation, content- and how it will affect the experience of the audience. He uses numerous examples to illustrate layout, visual heirarchy, color schemes, and how they work together (or don't!) to communicate quickly and effectively to the site visitor.
I got frustrated about the amount of fluff surrounding actual information. He makes plenty of good points and then buries them beneath a barrage of condescending, long-winded metaphors, like the way we can read a map and know that blue represents water. The analogy itself could be helpful, but three paragraphs to explain the analogy is just distracting.
I'm glad I read it... it opened my eyes to many challenges that web designers face, and inspired me to infuse life and personality into my own site. I'm also glad I highlighted the meaningful parts so I (or friends who borrow it) can skip past the fluff in the future.

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Although Web usability has received lots of hype, especially during the dot-com meltdown, the focus has been mostly on technical issues. Usability experts stress the pitfalls of frames and too many images on Web pages. They recommend editing out unnecessary words and writing in a non-linear style-all valuable advice, of course. But less frequently do they highlight the importance of the visual presentation of Web pages.The Web is a communication medium that does most of its talking visually. What you see on a Web page tells you what you might find within the site, how to get there, and why it might interest you-not to mention the instinctive emotional response that shapes your Web experience. As a result, Web usability issues are communication issues. Easy-to-use sites are those that communicate quickly and effectively.Site-Seeing takes a fresh approach to Web usability by applying visual communication principles and decision-making to Web design. Specifically, readers will learn the key concepts behind visual organization, look and feel, technical considerations, and clear planning that stem from audience awareness. Through numerous, full-color examples author Luke Wroblewski deconstructs "the good, the bad, and the ugly" of Web design.The visual presentation of a site does more than merely making it pretty. It organizes information according to function. It creates distinct and appropriate personalities. It provides emotional impact and attachment. In short, it engages the audience-and keeps them coming back.

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Usability Testing Essentials: Ready, Set...Test Review

Usability Testing Essentials: Ready, Set...Test
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This book fills a huge gap in usability testing resources. It gives practical, real-world guidance on how to actually perform the gamut of usability testing, from discussion of advantages and disadvantages of different approaches to almost step-by-step suggestions on how to go about it - recruitment, physical setup, planning, preparation, analysis, reporting. Case studies, samples, templates, and questionnaires abound. The issues she discusses in international testing are especially interesting, although not by any means exhaustive - more like pointers to more information, which apparently would be voluminous.
Every budding Ux evaluator/designer should have this book on their shelf.

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Do you love your mobile phone? Your MP3 player? Your e-book reader? You laptop or tablet PC? There's a reason for that. Usability.

When usability testing is part of the design and development of products, the results are better products that users want and like. You may be doing testing now or want to help your company get started, but you may not have all the tools to know how to properly prepare, test, analyze, and measure the results across a multitude of cultures, generations, and countries. And you may be facing tight budgets and short timeframes for testing. If this is your situation, this essential handbook gives you a variety of options and strategies for testing in numerous situations.

Usability Testing Essentials presents a practical, step-by-step approach to learning the entire process of planning and conducting a usability test. It also explains how to analyze and apply the results and what to do when confronted with budgetary and time restrictions. This is the ideal book for anyone involved in usability or user-centered design-from students to seasoned professionals.


*Provides comprehensive coverage of all phases of usability testing

*Fully updated four color edition features important usability topics such as international testing, persona creation, remote testing, and accessibility

*Follow-up to Usability Testing and Research (9780205315192, Longman, 2002), winner of the highest-level award from the Society for Technical Communication
*Presents a step-by-step approach to the entire process of planning and conducting a usability test--an essential component of designing usable products*Comprehensive coverage of one of the most important skills necesary for usability and user experience practioners, and the first book of its kind to include international testing*Follow-up to Usability Testing and Research, which won the highest-level award from the Society for Technical Communication, and is already listed among the most widely recommended books in the field.

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Building Enterprise Taxonomies Review

Building Enterprise Taxonomies
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Stewart has written a book that pulls together concepts, terminology and processes for folks who need to organize digital information, and he does it in a beautiful publication -- great layout, readable text and plenty of illustrative graphics. Topics span a comprehensive range of interrelated issues, from findability and controlled vocabularies, to taxonomies and ontologies. Important terms are highlighted in bold throughout. The material has been carefully researched over the past few years and presented in earlier forms as lectures in a series of university courses. Chapters are supported by extensive bibliographic notes, as well as an Index that practices what the book preaches -- that terms are polysemic (look it up here!) and that the first problem for the knowledge worker is disambiguation -- or clarifying which concept is intended when several are possible. Add in the pervasive humor, and you have a text that students should find to be an excellent learning tool.

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Taxonomies have been fundamental to organizing knowledge and information for centuries. Now they are the backbone of well organized information systems and the lynchpin of findability in an online world. This book is the first taxonomy primer to present how to design, create, apply and maintain structured vocabularies, including taxonomy, thesauri, ontology and folksonomy, specifically for digital information. This comprehensive and accessible guide explains how to make sure both content creators and content consumers are speaking the same language. (Second Edition)

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Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors Review

Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors
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This book will change the way you think about your online business. From page performance, to conversions, to user experience, to social media, "Complete Web Monitoring" covers the gamut of tools, techniques, and services that exist today to help you truly optimize the success of your online business.
The book breaks down all online business into four categories: Media, Transaction, Collaboration, and SaaS. Throughout the book, as you learn about the various flavors of analytics, usability, surveys, page performance, monitoring, online community management, collaboration...and how all of this fits together...you are given specific, direct, and actionable steps to take that apply to your specific business model. For example, "Transaction" businesses must focus on conversions, uptime of the checkout process, and what customers are saying about their products. "SaaS" companies should focus on the performance of their most common paths through the application, popularity of specific features, and the user experience of the holistic product.
The amount of data and the number of tools at your disposal are overwhelming. At times this book is rather overwhelming. Choosing between an analytics provider, a monitoring service, or a social media tracking service could keep you from actually accomplishing real work. Sometimes too much choice and too much data is a very dangerous thing. It's important to remember to step back, remember the goals behind your measurements, and focus on solving the problems of your customers. With that in mind, the lessons learned in this book will help you zero in on optimizing those end goals.
"Complete Web Monitoring" is valuable for the same reason it is difficult to categorize. The various tools and services that you learn about are generally used by many different departments across an organization, all for very different reasons, generally without any sort of collaboration. What you realize reading this book is that there is a lot more to the success of your business than the limited visibility you get from using these tools independently. To truly understand how your business is doing, and how you can improve not only revenue but also how you build your business, you need a holistic picture that includes data from numerous sources. "Complete Web Monitoring" gives you more then anything I've come across previously in giving you the tools, pointing you to the techniques, and teaching you to focus on what is most important.

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Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions.Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will:



Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis
Find out your market's motivations with voice-of-the-customer research
Measure the health and availability of your website with synthetic testing and real-user monitoring
Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators
Understand how to assemble this data into clear reports tailored to your organization and audience

You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez." -- Imad Mouline, CTO of Gomez


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Effective UI: The Art of Building Great User Experience in Software Review

Effective UI: The Art of Building Great User Experience in Software
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This invaluable review of the Processes & Business Benefits of User Interface/User Experience Design, provides so much unique and hard won insight into the process of developing superior user interfaces, the goals of users and the business, and in quantifying the benefits of UX design that I can only award it an outstanding Five Star review. One observation, that full engagement with the true goals of users is the end purpose of UI Design, is in itself worth the cost of this excellent book. But in spite of my viewing this book as revolutionary and offering outstanding and unique insights into what User Experience is, how to achieve it and what its benefits are, I do have one major criticism of this otherwise excellent book, its narrative approach and careful explication of its arguments on what the team at "Effective UI" lead to step by step discovery of these insights; there doesn't appear to be a top-down structure allowing for easy browsing of the book; it must be studied at length. Also, an experienced student of Interaction Design and User Experience cannot easily find what the new insights of this book are at a single glance, or find its prescription for a particular step of the design process.
This is an excellent and insightful book on UI Design and User Experience based on the consulting experience of a leading firm in this industry. But the book narrating their experience must be studied, it is difficult to browse.
--Ira Laefsky
MSE, MBA IT & HCI Researcher

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People expect effortless, engaging interaction with desktop and web applications, but producing software that generates enjoyable user experiences is much harder than many companies anticipate. With Effective UI, you'll learn proven user-experience strategies that will satisfy your clients and customers, drive business value, and increase brand strength.

This book shows you how to capture the collaborative and cooperative spirit among designers, engineers, and management required for building engaging software. You'll also learn valuable methods for maintaining focus throughout the process -- whether you're a product manager who needs a clear roadmap, a developer or designer looking for guidance and advocacy, or a businessperson who wants to understand and manage user-experience software initiatives.

Learn how to build software that will:

Generate engaging and interactive experiences between consumers and businesses, or between businesspeople and their information systems
Account for how people work with, think about, and consume information
Establish a richer means of collaboration and communication
Reduce frustration by streamlining complex tasks and creating processes that are more intuitive
Distinguish products, services, and brands to create a competitive advantage
Create scalable systems that adapt to changing user needs and behaviors


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Undercover User Experience Design (Voices That Matter) Review

Undercover User Experience Design (Voices That Matter)
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In the past few years, I have read many UX books, and most of them were either extremely boring or very badly written, so I approached this one with a lot of cynicism. Luckily, it is neither boring nor badly written: it actually has a very good pace, talks about most aspects of User Experience just in the right length, and maintains a tone throughout that relaxes you and makes you feel that you're actually doing something that you enjoy.
The authors maintain the position that some UX work in design is better than none, and show ways how research, design and production can be influenced by User Experience work (performed by you, the reader) without big budgets or a sense of perfectionism.
Having worked in various companies large and small for UX teams both successfully and unsuccessfully, I found that the relaxed approach by the authors resonated with me. It's a bit like books by Steve Krug, but less descriptive in what needs to be done. "Undercover User Experience Design" rather gives you a range of possibilities to tackle problems along the way, and it's up to the user which one to pick. The book quite masterfully describes the techniques with just the right amount of detail: if you're okay with a bit of uncertainty, you can probably do the exercises straight away, but if you're a bit anxious because you've never done it before, the book gives you plenty of leads to follow up on.
I rarely recommend a book for both beginners in UX and seasoned professionals, but I felt that it spoke very well to both parties: beginners get a 5-star introduction into what can be done, a bit of how-to as well, while professionals can use it as a quick-reference guide in case they hit a snag somewhere in their projects.
Oh, and it's under 200 pages, which makes it much more likely for you to actually read ;-)

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Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies usability testing, personas, prototyping and so on unless your organization 'gets it', putting them into practice is trickier. Undercover User Experience is a pragmatic guide from the front lines, giving frank advice on making UX work in real companies with real problems. Readers will learn how to fit research, ideation, prototyping and testing into their daily workflow, and how to design good user experiences under the all-too-common constraints of time, budget and culture.

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Building Social Web Applications: Establishing Community at the Heart of Your Site Review

Building Social Web Applications: Establishing Community at the Heart of Your Site
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If you are looking for and how-to guide, with code listings and practical examples you better pick another book. Gavin Bell covers the topic from an architect/designer point of view, he also tends keep in mind the business side of things, something I appreciated. This means the content will be valuable for a long time, since languages, tools and frameworks come and go, while the advice you can get from this book is platform agnostic. Don't get me wrong, this isn't a book with just dry theory, it's based on solid experience both from first-hand experience by the author and the way some major social applications have been build and evolved

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Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web. If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites.

Determine who will be drawn to your site, why they'll stay, and who they'll interact with
Create visual design that clearly communicates how your site works
Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps
Manage the identities of your visitors and determine how to support their interaction
Monitor demand from the community to guide your choice of new functions
Plan the launch of your site and get the message out


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Website Owner's Manual Review

Website Owner's Manual
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Paul Boag's "website owner's manual" is a resource for everyone on a website project team. In it, he champions a refreshingly straight forward approach to planning and designing, building and marketing, and owning and maintaining websites.
According to Boag in a recent article on [...], successful websites begin with business objectives, calls to action and a clear idea of user tasks. What impressed me most is how perfect the concepts in this "owner's manual" are for the business owner considering a new website or website redesign, maybe for the first time.
The logical "road map" presented here for managing a successful website project can painlessly add value to any project when team members, especially stake holders and managers are exposed to it before a project begins. I consider the first 2 chapters on planning a "must read" for all prospective website owners.
The "website owner's manual" makes a great recommendation for new clients or even a gift to help them prepare for a successful website project.

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Many of the people responsible for a website don't have a clue what's required to build one and keep it up and running. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner's Manual is for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.

Using clever illustrations, easy-to-follow lists and diagrams, and other friendly touches, Website Owner's Manual helps readers form a vision for a site, guides them through the process of selecting a web design agency, and gives just enough background to help them make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques.

Using Website Owner's Manual, readers master the vocabulary and concepts they need to discuss how a website dovetails with the needs of a business. This book will help them work confidently with the designers and developers building and maintaining a site so they can concentrate on what your website needs to do.


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A Project Guide to UX Design: For user experience designers in the field or in the making Review

A Project Guide to UX Design: For user experience designers in the field or in the making
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A Project Guide to UX Design is a book that defines the micro and macroscopic views of user experience design and its role in the project life cycle. Russ and Carolyn do a great job of reiterating what the core of user experience design is as well as identifying the different roles that utilize it. The book covers a lot of ground and takes a transcendental approach of showing the underlying purpose for each role in order to promote a synthetic comprehension of user experience design as opposed to shallow memorization.
The main target audience of the book are Information Architects, Interaction Designers, User Researchers, and other project stakeholders (Business Analysts, Content Strategists, Copywriters, Visual Designers, and Front-end Developers).
To make the contents more inviting, I've created an enclosing outline to provide abstract classifications for several groups of chapters. Each number represents the number of pages in each chapter:
+ Introduction
- Chapter 1: The Tao of UXD (8)
- Chapter 2: The Project Ecosystem (29)
+ Business Perspective
- Chapter 3: Proposals for Consultants and Freelancers (15)
- Chapter 4: Project Objectives and Approach (10)
- Chapter 5: Business Requirements (15)
+ Research
- Chapter 6: User Research (26)
- Chapter 7: Personas (13)
- Chapter 8: User Experience Design and SEO (17)
+ Information Architecture / Interaction Design
- Chapter 9: Transition from Defining to Designing (18)
- Chapter 10: Site Maps and Task Flows (17)
- Chapter 11: Wireframes and Annotations (17)
- Chapter 12: Prototyping (15)
- Chapter 13: Design testing with Users (25)
- Chapter 14: Transition: From Design to Development and Beyond (10)
The book also contains frequent references to books, online resources, and user experience groups and authors throughout as opposed to an Appendix or a 'For further reading' section nested in the back. This helps to drive home the thoughts as you read them, rather than 'when you are finished'.
As an aspiring user experience professional, I do believe that this book is worth owning, reading, and referencing as a compass to create effective user experience in any project setting.

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"If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, MicrosoftUser experience design is the discipline of creating a useful and usable Web site or application—one that's easily navigated and meets the needs of both the site owner and its users. But there's a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That's where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish.• Understand the various roles in UX design, identify stakeholders, and enlist their support• Obtain consensus from your team on project objectives• Define the scope of your project and avoid mission creep• Conduct user research and document your findings• Understand and communicate user behavior with personas• Design and prototype your application or site• Make your product findable with search engine optimization• Plan for development, product rollout, and ongoing quality assurance

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Clout: The Art and Science of Influential Web Content (Voices That Matter) Review

Clout: The Art and Science of Influential Web Content (Voices That Matter)
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First, I'd like to say that I normally don't write book reviews. Being a student of the web, I read *a lot* of material and I typically don't have time to write a reaction. But every once and a while, something strikes me as noteworthy. Clout is just such a book.
Having run an industry publication on User Experience Design for quite some time, I'm of course familiar with the discipline of Content Strategy. Unfortunately, though, running it means that most of what I read online or hear at conferences sounds the same. "Yes, I know I have to prioritize things and think strategically about content, thanks." What I like about Clout is how novel it really is. In short, Clout:
(1) Got my attention: its a new angle on what could easily be seen as a tired subject.
(2) Is very "practice" driven: I don't like reading about theory, I want to see how content strategy functions in the real world.
(3) Is for beginners and experts: Clout starts small--a bit of history--and ends with a bang, a call to action for all web professionals.
The author, Colleen, did a great job gathering insightful case studies and overseeing the creation of illustrative diagrams. Reading about content strategy is one thing, but *seeing* it is quite another, and Clout delivers. I find it quite remarkable that such an unassuming volume delivers such a high quantity of information. Here you'll also find some of the major takeaways from books such as Groundswell and Here Comes Everybody.
So, save yourself some reading and grab a copy of Clout. For the budding content strategist, blogger, entrepreneur, etc., I highly recommend it.

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Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands. With this book, you'll:
Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.
Understand the business value of compelling web content.
Learn 8 principles for influence from the art of rhetoric and the science of psychology.
Find out what context is and why it's so important to influence.
Jump start your planning for content with a content brief.
Learn how to evaluate your web content and determine whether it's making a difference.
Foreword by Karen McGrane, managing partner of Bond Art + Science

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Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites (Web Style Guide: Basic Design Principles for Creating Web Sites) Review

Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites (Web Style Guide: Basic Design Principles for Creating Web Sites)
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My impression after relying on 2nd edition to teach web design all these years is similar to the 2-star reviewer who wrote this version is laced with jargon and a difficult read. It seems this book has gone from a fundamental primer on basic web design principles that served as an excellent introduction to web design for novices to some kind of "introduction to large-scale web design" that throws newcomers off into the deep end of "analytics," "metrics," and "wireframes." I am seriously reconsidering if I can use this book in my beginning web design course anymore. I understand design tools have evolved and the Internet has become much more dynamic, and that it is certainly a challenge to know where to draw the line between "basic" and "advanced" web design concepts, but this 3rd edition seems to have over-corrected and gotten away from its core strengths. I may just stick with the 2nd edition as it seems to cover the basics much better without the addition of the new content in this 3rd edition...

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Consistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern. New in this edition: -a full chapter devoted to Universal Usability-guidelines and techniques for creating universally usable designs
-a full chapter on Information Architecture and how best to promote its robust development-information on Search Engine Optimization and the designs that improve it-techniques for using Cascading Style Sheets for layouts and typographic design-185 illustrations, all in full color

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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed Review

The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed
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As an independent developer I came across the first edition of this book while browsing Barnes and Noble. It seemed like something I should read, although like most developers the thought of devoting time to learning about best business and marketing practices was about as exciting as washing socks. Consequently I barely looked at the book as it gathered dust on my shelf. Fortunately this updated and expanded edition came along just before I embarked on my first serious paid app development project. The first 8 pages alone made it clear to me how much more there is to developing and selling a successful iOS app than I would ever have imagined. I figured if I developed a great app and did some cursory marketing via forums, blogs etc that from there word of mouth would get the rest of the job done for me. I was wrong. WAY wrong.
This book should be considered a must-have for any iOS dev - independent or otherwise. It takes you from pre-development planning (that's right - you've already missed some opportunities if you have blindly begun development without considering some of the tips provided here) through intellectual property protection, in-app social marketing, pricing strategies, advertising etc. to app submission, release and ongoing marketing. The content of this book not only helps you to market your app but it also informs your design decisions so that your app helps to sell itself. Yes - there is additional work required beyond the coding we prefer to focus on, but it is this additional effort that enables us to take advantage of all that hard work creating our apps. Buy this book and read it before your project begins. It will open your eyes and undoubtedly help you succeed.

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The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators-perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

What you'll learn
Analyze your ideas and competition, and identify your audience to evaluate sales potential.
Protect your business and intellectual property and avoid potential legal hassles.
Transform your iOS app into a powerful marketing tool.
Build synergy with in-app cross-promotion and social media, and Apple's Game Center.
Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API.
Improve usability and implement effective testing.
Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website.
Successfully navigate the App Store submission process.
Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways.

Who this book is for
This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple's iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/.

Table of Contents
Seeing the Big Picture in a Crowded App Store Marketplace
Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research
Protecting Your Intellectual Property
Your iOS App Is Your Most Powerful Marketing Tool
Social Inception: Promoting Your Apps Within Apps
Money for Nothing: When It Pays to Be Free
Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
Exploring the Freemium Model with In-App Purchase
Testing and Usability: Putting Your Best Foot Forward
Get the Party Started! Creating a Prerelease Buzz
Keys to the Kingdom: The App Store Submission Process
Increasing Awareness for Your iOS App
Online Resources for App Research and Marketing


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