Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords Review

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(More customer reviews)...and only the owner of a company like AdGooRoo could write this, explaining why and how. It's one thing to look at search results and study your Google account; it's another to gather data from thousands of companies and show exactly what works and does not. That's what Richard has done with this book.
As author of The Ultimate Guide to Google AdWords & having taught hundreds of thousands of people how to advertise on Google, I was elated to see Richard put hard numbers on many things I've believed but was unable to prove.
Richard shows:
--Specific types of keywords and searches and how they relate to buying behavior
--Hard factors that influence Quality Score and Click Thru Rate
--Information that is very hard to get from Google, like % ad exposure and relationships between bid price, ad position, Click Thru Rate and Conversion Rate
Richard explains the inner workings of Google's formula, revealing why ultra-relevant advertisers get a wonderful advantage of being served *all* the available clicks and not just a portion. If you're up against competition who is in that enviable position, you need all the intel you can get.
This book is not for beginners. I really don't see that as a problem, though, there are plenty of books that do that (such as my own). There's a whole class of Google advertisers who know all the basic stuff but are still perplexed by Adwords. They're in hyper-competitive markets duking it out with hundreds of bidders and they need advanced info. This book is perfect for them.

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Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:Increase search traffic while simultaneously lowering costsConduct keyword researchDetermine the best starting bid prices for new keywordsManage bids without expensive bid management softwareLaunch a new campaignUnderstand the Google quality score algorithmStop throwing your marketing dollars away and learn how to dominate Google AdWords today!"A well researched, truthful, and up-to-date guide for pay-per-click marketers."Mike Mindel, CTO, Wordtracker.com

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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus Review

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(More customer reviews)The online world is the world of DIY. There is simply no substitute for living and breathing it. The interviews in this book are with folks that have significant DIY experience.
You will make mistakes selling online because that is the nature of the beast (if you are not making mistakes you are not in the game), but you might make fewer of them if you read this book. Even if some of this stuff is old school for you, there are some gems here that are well worth the price of admission.
I am in the process of launching my third online business and this one is at the top of my must read list. I am highly recommending it to all my friends. It won't disappoint.

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Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you?re a veteran marketing professional or a novice entering the field, you can?t afford to miss this wisdom.

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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes Review

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(More customer reviews)Right, like Google would care about a measly few million!
There are three things that you should know about this book before you buy it.
1. Sure, the title says that it is a book about Adwords, but really it is a complete guide to overhauling your business. Yes, you'll learn more about the intricacies of how Google works, how to make Adwords work better and how to save yourself a ton of frustration in the process. But, more importantly, you'll be challenged on how you think about, plan for and execute your business.
2. Perry and Bryan are not huge fans of "Dilbert-Cube" environments (i.e. nameless, faceless corporations.) So, if you roll that way, prepare to be offended. This book is not for guys that have tens of millions of dollars in their ad budgets and are more worried about promoting their brand than getting sales dollars. This book is a must read for all the millions of businesses out there who need to drive customers to their shops, plants and agencies - now!
3.This is not a get rich quick book. What Perry and Bryan prescribe is a tough look at your business and a clear pathway to get the kinds of customers you want to be the kind of business you want to be. Don't expect to read this book, buy a couple of keywords and have money rolling in tomorrow. Those days are over. But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.
There is one thing that bothered me about the book. It frequently changes tenses. Sometimes it's Perry writing, using "I" and then sometimes is Bryan writing, referring to himself as "I". It is a bit disconcerting and unclear who is writing, but it hardly detracts from the overall effectiveness.
So, if you'd like to keep some of your hard earned money from Google, and like to see your business become more stable, and make a ton more cash in the process, then read this book.

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Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes.But that's exactly what Google AdWords does.It's an awesome concept-but you can lose a bundle if you don't know how it works.
Learn how to:
Build an AdWords campaign from scratch
Identify keywords that entice people to click on your ads
Get the lowest bid prices on your keywords
Defeat click fraud and other scams
Use search engine optimization techniques
Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

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The Best Damn Google Adwords Book Color Edition: Maximize Your Results To Maximize Your Advertising Dollars Review

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(More customer reviews)This book has a few good hints in it, but they are completely buried under the poor writing and terrible grammar in this book. I realize that many books these days are self published with no editor, but don't people even use the spell check and grammar features in their word processor? It's so distracting. Heck, even the back cover reads like a 5 year old wrote it.
And, even if you can ignore the poor writing, the red 'Top Secret' watermark on EVERY page, makes reading this sad book annoying to say the least. And, the table of contents doesn't even show page numbers. No joke!
This book is so overpriced for what you get. Don't bother.

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This Google Adwords guide is loaded with Adwords tips, tricks, and secrets to maximize you websites Google Adwords advertising revenues and help your web marketing grow immensely. This book also supplies Search Engine Optimization (SEO) techniques for your Adwords campaigns and shows you how to properly set up your Google Adwords program or campaign, if you don't already have one. I have been in the website design, advertising, marketing,andseo business for over 10 years and truly feel that every websmaster should own this book. Please keep a look out for my Google Adsense book which is coming very soon. Start making more money & revenues with your website by utilizing the adsense techniques set up in this book.

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Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine Review

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(More customer reviews)Google has revolutionized the business of advertising on the Internet by providing new tools and data that allow thoughtful users to objectively plan and evaluate results. Smith's "Grow Your Business with Google AdWords" provides an excellent overview to help those with new businesses get started, and existing Internet advertisers to improve. Smith begins by pointing out the difference between search engine optimization and search advertising. The former optimizes a site (eg. [...]) so that it is found and highly rated by Google and other search engines, and the latter places ads alongside selected search results (eg. tool rentals). This book is about the latter.
Earlier search engines crammed their home pages with links, features, and third-party ads - that was how they made their money. Google's, however, is bare. Google always ranks information-providing sites (eg. Wikipedia) higher than commercial sites. Google makes most of its money through AdWords.
Google's 'PageRank" favors 'inbound links' - sites linking to yours, thus giving you 'authority' status per Google, as long as you don't reciprocate. (Previoiusly this was a means of abusing evaluations to raise ranking results.) Product-vending sites are not likely to be highly linked to.
In general, the more you bid for a customer's click on your ad, the higher up on the list your ad appears; how effective your ad is and its relevance (eg. location) are also determinants. If your ad doesn't receive at least one click-through for every 200 or so impressions, Google will decrease it's ranking, possibly even disable it. Conversely, an effective ad will gradually cost less to maintain the same position. (The bad news is that competitors will notice your success and copy you - it's a constant challenge.)
The Google Search Network is a number of Google partners (eg. [...]) that can be used to expand to non-Google users without having to repeat all the setup work. Author Smith recommends starting out simple, with just Google. Then there's the Google Content Network - hundreds of thousands of quality websites, news pages and blogs (eg. [...], New York Times) that partner with Google to display targeted AdWords ads.The author recommends careful choice of these sites to use.
Google will suggest a recommended daily ad budget for starting out, based on historic experience for ads using those keywords in the past. It also recommends bid levels. Another Google option is using 'standard spread' (ads spread evenly throughout the day), or accelerated (show ads as quickly as possible). Other options include location, maximum bid, how billed (per click, per sale), offering different bids at different times of the day, rotating among different test ads to evaluate them compared to each other (this would include playing with price). Negative keywords allow specifying when you don't want your ad shown - eg. when 'free' is one of the search terms. Quoting a price can also quickly screen out those not likely to become customers. Smith also recommends documenting everything, and only changing one element at a time so you can truly understand what is causing what.

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Become a market leader in under 6 months—powered by Google AdWords™!

If your concerns are brand awareness and exposure, you andGoogle AdWords™ are a match made in heaven. Not only is thisinnovative advertising system extraordinarily effective, it's suitedfor any budget and you can launch a campaign in minutes!

There's one catch: Google doesn't reveal the secretsbehind what works and what doesn't. That's where GrowYour Business With Google AdWords™ comes in. Inside thisuseful guide, international online marketing guru Jon Smithexplains how to get the most out of AdWords™ by
Developing a winning strategy
Coming up with killer keywords
Launching an AdWords™ campaign
Writing an attention-grabbing ad
Tracking clicks and converting them to sales

When you have a well-conceived and carefully managedcampaign, you pay Google only when real prospects click ontoyour site—which leads to increased revenue and businessgrowth beyond your wildest expectations.

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Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes Review

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(More customer reviews)
Read this informative how-to guide for Facebook advertising. Authors have spent the time and money on real advertising projects to know what works and what to avoid.

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FUEL YOUR BUSINESS WITH FACEBOOK

Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits.

Covers critical updates including:
Targeting by birthday, family status, and more
Pinpointing who is seeing your ads
Managing impressions per ad to avoid ad fatigue
Using Sponsored Story Ads—the newest advertising categoy
Creating a Facebook business and identity

"Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!"—Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing

"If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.'"—Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com

"Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income."-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books

"Facebook advertising appears simple, but it's trickier than search engine marketing. In this book, Perry Marshall and Tom Meloche teach you secret of "Right Angle Marketing" - selling based on who people are and what they identify with. This is entirely different from Yahoo! or Google. They help you determine how to prioritize Facebook within your particular marketing mix. Then they take you by the hand and lead you through the minefield, showing you the tools, bidding techniques, and sales cycles of Facebook ads. Without their help, the odds are stacked against you. With their help, your chances of success are excellent."-Alex Mandossian, Heritage House Publishing, author of The Business Podcasting Bible

"Perry Marshall has done more to de-mystify Google AdWords for business owners than any person on earth. With this book, he's done the same for Facebook. If you want to cut through the smoke quickly and make money advertising on Facebook, this is the book to read."- Ken McCarthy. The System Seminar, Tivoli NY

"The irony of living in the Information Age is that good info has gotten harderto come by. The lame stuff still manages to clog the pipes, causing chaos andpreventing you from discovering the legit specifics that can actually help you in yourquest for business success and a bigger bottom line. Perry Marshall has been a first-stop, one-stop resource for the best possible advice on making AdWords work sinceGoogle unleashed it on the marketing community…and now, Perry's new tome onFacebook's astonishing (and yet-to-be-fully-tapped) power to reach gazillions oftargeted, eager prospects (most of whom you'd never even know existed, otherwise)is the first and probably the only book you need to be one of those early adopterswho score fastest. Perry's books are always essential. This one is perhaps more sothan usual."-John Carlton, the most respected and ripped-off veteran copywriter on the Web

"Perry Marshall is amazing! He reinvented himself from engineer to white paper expert to become the world's leading expert in Google Adwords. Now with his secret weapon, Tom Meloche, he's reinvented himself again, this time as the guru in Facebook advertising ... through which, he points out, you can access 600 million customers in 10 minutes."-Bob Bly, author of over 60 books including Complete Idiot's Guide to Direct Marketing, The Online Copywriter's Handbook and Public Relations Kit for Dummies

"Perry Marshall is a terrific writer who makes wonderful use of stories and analogies to illustrate a concept. He does this exceptionally well in the chapter on ad copy writing, ‘The Power of Hidden Psychological Triggers.' That chapter alone is worth the price of this book.

"Many companies have tried Facebook ads and failed for one simple reason: they treated Facebook advertising like search advertising.

"Facebook is social advertising. Social advertising is about understanding and reaching the user. Not the user's behavior; but the actual person. This is where the book shines.It walks you through strategies of reaching your target audience based upon the person's social profile so that you aren't just accumulating 'Likes,' but actually gaining new customers.

"I'd recommend this book to anyone who is advertising, or wants to advertise, on Facebook. Social advertising is unique from most other types of advertising, and this book will teach you the concepts and how-tos you must understand so that your Facebook ads increase your overall profits."-Brad Geddes, author of Advanced Google AdWords

"One of the things I love about Perry is that he always shoot from the hip. Ultimate Guide to Facebook Advertising is written with no holds barred, which means that all the ‘juicy' tips that might get left out of other, similar books are all in this book. It's more than just a tactical ‘how to.' It goes into the psychological aspects of ad writing specifically suited for Facebook and gives all kinds of practical advice for fan pages. So for anyone who really wants to get serious about Facebook advertising, this book is definitely a must read."-Shelley Ellis, contextual advertising expert, www.ContentNetworkInsider.com

"Perry Marshall led the pack with Google AdWords back in 2006. He's still leading the pack today with Ultimate Guide to Facebook Advertising. Perry and Tom Meloche combine ‘insider' knowledge of marketing on Facebook with proven marketing fundamentals for a powerful one-two punch that delivers results. Perry doesn't just theorize about how Facebook marketing works, he does it himself, and he's worked with thousands of others to hone his knowledge of this emerging landscape. If you're thinking of marketing on Facebook, or if you're already doing it, you'd be crazy to not get Ultimate Guide to Facebook Advertising.-Clate Mask, president, InfusionSoft

"Hands down, I have never seen a more comprehensive in-depth study of successful Facebook advertising than what you are holding in your hands. Perry has done it again, he's extracted the 'gold' within this amazing system of advertising that every astute marketer should devour and implement."- Ari Galper, founder and CEO, Unlock The Game, www.UnlockTheGame.com

"Hundreds of my clients have failed at Facebook before. Many were so seriously slaughtered that I'd written it off as a traffic source for all but the most advanced marketer, so recommending this book is not something I do lightly—yet I DO suggest you order a rush copy. Simply put, it's a game changer. If you've tried Facebook before and failed, I'll bet you didn't have the testing paradigm, targeting insights, bidding strategies, tools, and creative advertising resources outlined in the easy-to-digest, entertaining words here. This goes double for experienced PPC marketers and triple for anyone who's read another Facebook advertising book. Seriously, if this isn't worth a trip to Amazon.com, I don't know what is!"—Glenn Livingston, Ph.D., Marketing Psychologist, market research expert and founder of RocketClicks.com

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Ultimate Guide to Pay-Per-Click Advertising Review

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(More customer reviews)Wow! Finally got my hands on THE book for search engine marketing. Stoke's first book was literally my bible to search engine marketing years ago. But this one is at a whole different level! Frankly, for SEM newbies, intermediates, or advanced players, this book is great at all levels. What I love about the book is that it doesn't just talk or teach you about search marketing, it actually has a Point Of View...an approach to search marketing that you can easily incorporate into your management style. He has all of the numbers and data to back it up along with some best practices I haven't read anywhere else.
I highly recommend this book to anyone in the search marketing industry. YOU WON'T BE DISAPPOINTED.

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Learn the Success Secrets of Search Advertising

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!

Covering all major search engines, this powerful guide discloses:
The "$100 Bidding Myth": why outbidding competitors rarely results in more traffic
Simple website changes that can increase sales by 500%
How to drive 80% or more of online revenues with rare superconverter keywords
Winning strategies of the world's top search marketers
The best ads on the internet and how to write them
The real factors for driving high click-through rates
How to find competitors' budgets, ad copy, and best keywords
How to manage bids without expensive bid-management software
And more!

"Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn't matter who you play – you're going to win." Rick Carlson, CEO, Surf Secret

"Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him."Perry Marshall, author and world's most-quoted consultant on Google advertising

"Rich's unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer."David Szetela, CEO, Clix Marketing

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Pay-Per-Click Search Engine Marketing: An Hour a Day Review

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(More customer reviews)I have known and followed David for a number of years. I have always admired his level of understanding for AdWords - both on the search and the display network.
When I read his book, I was impressed by the step by step walk through of all the little things that you do (or need to do) immediately after launching an AdWords campaign. I don't believe I've ever seen anyone list all those details and steps in one place.
A few of my favorite sections:
I highly recommend the section on defining personas under the researching keywords section.
Designing effective landing pages is thorough, solid.
It was refreshing to see the chapters on how to migrate your campaign into Yahoo and Bing because training and information on PPC strategies around those search engines is very hard to find.

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The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.
Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.
Successful pay-per-click campaigns are a key component of online marketing
This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models
Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network
Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

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PPC Made Simple: Pay Per Click Strategies For Dominating Google Adwords Review

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(More customer reviews)Very well written and easy to understand. The author seems to have PPC down to an art form. A very good book for those like me with little knowledge on the subject looking to make a lot of money online. Let's hope it works!

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PPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns. Learn powerful techniques for generating an online income selling or promoting your own products, affiliate products, or services.Google AdWords has never been easier use and you can now leverage the power of online pay-per-click advertising to increase your earning power.This book provides step-by-step instructions on developing your own online campaigns and scaling them for maximum profitability.Learn from one of today's leading Internet marketing experts, and founder of The Marketing Blog, Michael H. Fleischner.

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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing Review

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(More customer reviews)I will keep this short and simple. I am a web developer ( stuffdone.com ) but not an SEO expert. I thought I would start to learn more.
I bought the book.
I followed the instructions.
I now have THREE different sites on page one of Yahoo ( without paying them their $299 fee! )
and one on page one of Google. All within two weeks of reading the book.
It works !
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

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To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.Readers' Benefits from The Findability Formula:* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability".* Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

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AdWords For Dummies (For Dummies (Lifestyles Paperback)) Review

Average Reviews:

(More customer reviews)I bought both Adwords for Dummies and the Ultimate Guide to Google Adwords and they are both good books but the Dummies guide has proven more useful. First off, the Dummies guide is about 90 pages longer, feels more comprehensive, has more step by step instructions and has many more screen shots than the other guide. What's more, the Dummies format makes it familiar once you open the cover, so it's easier to digest information with familiar icons, tips and warnings throughout, especially if you're not an expert at this stuff. Secondly, the $25 Google Adwords gift card (which was actually $30 for me as it also covered the $5 sign up fee) was great and easy to use. Make sure you apply it to your Adwords account when you sign up or within 15 days of signing up. The Ultimate Guide to Adwords cover says it has details on a "Free Google Success Toolkit" ($85 value) inside, but I have yet to find it. Looked in the index, intro, front and back covers, kind of irritating.

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AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

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The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan Review

Average Reviews:

(More customer reviews)As a professional photographer (photojournalist for a daily newspaper), having an internet presence was a little easier for me because my employer and our IT department promote my photos some. When I started expanding my freelance business this year however, I was at a loss at how to promote myself other than getting a website. I'm a baby-boomer and overwhelmed at the pay-per-click and all the different ways to generate money on the web, but this book explains it in a way even me, the technically challenged, can understand! I'm a photographer so I'm a visual person, so naturally the best part of this book were the illustrations. You actually get to see the screen shot (what something looks like on your computer monitor) of Google Ads, what the ad will look like on a cell phone and so on. Definitely a plus for me since I get most of my information and understand things visually. The next best part is the bulleted items and the step-by-step approach. You really don't have to be intuitive about this - they take you through it and don't assume you know big chunks of things about the process.
I didn't know how keywords really worked before reading this book. I went to the Google site for help and didn't understand it there, but this book I do get. Google ought to pay you guys for this and post this online instead of what they have!! The tips, tricks and secrets chapter is great! I'm intimidated enough by the internet - but this is like having your own geeky friend (one that actually can communicate in English) walk you through it. I can't emphasize enough how great a help the illustrations are. They really do take the fear factor out of it - I can look at the book, look at my computer monitor and know I'm on the right track. There's stuff in here I didn't know I didn't know, like combating pay-per-click fraud and all kinds of website url's to go to for more information - although this book pretty much covers everything I need to know right now! One of the IT guys at work kept talking about SEO, and now I not only know that means Search Engine Optimization, I know what that means and why it's important! Meta tags, keywords - wow. It's all in here. If I, an aging boomer with no tech background can read and understand this - anyone can. Excellent! MUCH better than the Dummies books on the same or similar topics too. They not only tell you what TO DO, but what NOT TO DO - like replicating meta tags. I thought that would be a good thing to duplicate stuff - obviously not. So, they tell you how to NOT screw up as well as how to succeed! Just like a geek friend would! I love it! This is simple, easy to read and easy to understand. Thanks for holding my hand! I rate it a 5 only because there's not a 10-star scale. This is THE book on Google Advertising.


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Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google.Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits.In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies.

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The Complete Idiot's Guide to Growing Your Business With Google Review

Average Reviews:

(More customer reviews)I have a far more technical background than the typical target audience, and have read other books on Google in the past (though all from the usage perspective). I can recite Google search options off the top of my head, and essentially never have problems finding things.
But Dave Taylor has given me a new perspective on Google with this book - not just how to find things, but how to *be found*. This is critically important for your business website, whether it's a revenue-generating site, or more like an online promotional brochure for your company's products or services.
This book also includes numerous great tips on improving the usefulness your website for your customers and potential customers. And even if you don't have a business, this book provides a lot of great information that's equally applicable to promoting any website.
I would strongly recommend this book to anyone looking to get the most out of their web presence.

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The search engine for success. Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you're not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest. • Google‚ is widely recognized as the world's largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second • Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author • Perfect for the entrepreneur and small business market

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Winning Results with Google AdWords, Second Edition Review

Average Reviews:

(More customer reviews)The title implies that the book will be a how-to manual getting great results with Google AdWords. Not exactly. It does however provide great nuggets of information and helpful tips as well as great insight into how Google evaluates your AdWords campaigns - especially relative to Quality Score. It is up to date as well, as the strategies presented here are new - and many of them are being echoed elsewhere - such as starting campaigns with relatively few keywords and then expanding to the long tail once your quality scores are high. This is in stark contrast to the old way of doing things which involved going after the long tail right out of the starting gate with hundreds of keywords. Your quality score is likely to suffer these days with this old approach.
The book is however way too wordy and provides a lot of extraneous information for the online marketer who is looking to improve their campaigns. If you're already familiar with the industry and search in general, I would recommend skimming the first two chapters - especially chapter 2 - to find nuggets that would be helpful for what you are trying to do. For example, it is good to know just how often a user clicks on a sponsored ad as opposed to a paid listing - on page 22 (Chapter 1) Goodman mentions that Google staff have stated informally that this number can be 15% of the time or higher. Chapter 2 goes into history, which I found to be not so helpful. Chapter 12 was a look to the future which I also didn't get a whole lot out of. The middle chapters of the book were very good, although still too long.
Strengths:
* A lot of great tips
* Insight into how AdWords evaluates you and your campaign (direct quotes from Google spokespeople and inferred info from Google as well)
Weaknesses:
* Too Long and too Wordy - could do a better job at getting to the point. It takes a while to get through this book.
Overall:
I consider myself an Advanced AdWords advertiser - I found the book very helpful and would recommend it for intermediate AdWords users and above. I did learn techniques and approaches that I'll be able to apply to my online marketing. My only wish was that these nuggets of good information could have been accessed in a less lengthy book. Beginning AdWords users will likely find AdWords for Dummies more helpful.

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Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

Create strategic groups of ads and keywords
Understand Google's Quality Score ad ranking system and quality-based bidding
Use the keyword tool to your advantage
Develop a successful bidding strategy
Write, test, and refine winning ads
Filter out inappropriate prospects
Expand proven ad campaigns
Measure success using Google Analytics and other methods
Increase conversion rates

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Advanced Google AdWords Review

Average Reviews:

(More customer reviews)I've spent well over half a million dollars of my own money on AdWords and know a thing or two about what works and what doesn't. Trust me, this book has everything you need to know about using AdWords. I like the way the book is organized, with each aspect of AdWords explained in clear understandable language. A lot of guides and instructional books I've read use language that is too complex, or instructions that just don't make sense in the 'real world'. Brad Geddes is well known in the pay per click (PPC) world as THE guy who knows what he's talking about. I've followed Brad's advice via blogs and when he's spoken at various internet marketing seminars for the past three years, and wished I'd known about him sooner. If you're just starting out as an AdWords advertiser, or you're already a seasoned veteran, this book should definitely be part of your marketing plan. Andy :-)

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This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.



Improve Your Profits and Strategies

While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies.



Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including:


Choosing and organizing keywords based upon user intent so your ads and landing pages are always relevant to the searcher.
Controlling under which conditions your ad shows so you can save money and increases your conversion rate.
Write ads that increase not just click-through-rates and profits
Understanding quality score so that you can monitor and increase your quality score
Learn how to set bids based upon ROI, time of day, profits, geography, and more
Strategies for organizing your account based upon your goals
Conversion tracking strategies to learn what parts of your account lead to sales
Master testing ad copy and landing pages
Follow step-by-step instructions to create action plans so you can easily monitor and manage your campaigns.
Learn how to tame the content network so you can profitable expand your advertising goals.


Advanced Google AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth, and full of insights, techniques, tips, tactics and fascinating real-world case studies. The book will have very high visibility in the PPC community as it will feature a foreword from a Google AdWords insider, an AdWords coupon, and praise quotes from PPC industry notables.



Inside you will receive your free bonuses:


A $25 coupon for Google AdWords
Up to $50 off any officially supported Google AdWords Seminar for Success hosted by Brad Geddes
Up to $100 off CertifiedKnowledge.com's online training and tools program

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A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business) Review

Average Reviews:

(More customer reviews)AdWords can be an important part of your Internet marketing mix, in combination with SEO (getting to the top for free) and Social Media. Mark Harnett's book does an adequate job overviewing AdWords, but doesn't have a nice clear step-by-step format that would be useful for someone new to AdWords.
That's unfortunate. A 'quick guide' should be short on theory but be long on step-by-step instructions.
As someone who teaches online AdWords, SEO, and Social Media (Google Jason McDonald, or click on my profile), I strive to keep up with the industry plus identify up-to-date books to refer to students and others. Much of what this book says can be found online, in AdWords support.
And, unfortunately, it misses the most critical aspect of AdWords - it should be combined with an effective SEO strategy. After all, get what you can get for free from Google (first) before turning to AdWords.


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A Quick Start Guide to Google AdWords outlines the background to Google, reveals the secrets behind pay-per-click advertising and what sells online, and gives vital tips on how to create a great campaign. With up-to-the-minute case studies and tips on vital business skills it covers: how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; how to track profits; pitfalls to avoid.For the non-techie who wants to be involved, this book will show you how to research, prepare and run your own AdWords campaign as well as giving you the tools and the confidence to be able to explain it to others.

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Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide) Review

Average Reviews:

(More customer reviews)The original edition (2006) of this book is great--the single best volume I've read on Google advertising tools. I learned a tremendous amount about the concepts of Adsense and Adwords and quite a bit about how Google works (or how it worked at the time). So based on the earlier edition, I think that almost any page in this book is worth the cover price. But there's nothing that I see in this description of the updated edition (other than "2nd Edition" on the cover) that tells me if anything new has been added. Harold Davis is quite a good and extremely prolific writer and I'd be surprised if he just repackaged the old book (especially since the publisher didn't even update the cover), but the publisher ought to be hawking any updates and they're not--which makes me think, same old, same old. Google changes too fast to not update this book once a year and it was such a fine effort to begin with, I'd hate for it to seem stale to anyone.
Still, if you are new to either buying Adwords or trying to make money from Adsense ads, you will absolutely not regret owning this book. There is a ton of practical and in-depth information in this book and it's exceedingly well written--I'd just like to know if I am spending money on a book I already own. I recently updated one of my books The NEW Joy of Digital Photography and trust me, we spent nine hard months working on it--hundreds of new photos and tens of thousands of new words. I barely recognize them as being the same book. So I hope the publisher of this book will step up with a new description.
And by the way, despite all of my hard work and long hours, despite reading dozens of books, I still make barely anything from Adsense ads...which I'm sure is nobody's fault but my own, but if anyone has any good books to suggest, I'm eager to read more on this topic and on SEO in general.

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With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

Learn how to create effective campaign plans for your website
Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
Drive traffic to your website and make money as an advertising host
Add AdSense code and Google search to your site
Learn how content, search, and referral ads perform
Create and edit AdWord campaigns
Monitor AdWords activity and improve your campaign's performance

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