eBay® QuickSteps, Second Edition Review

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(More customer reviews)eBay Quick Steps
A book review by Frank Dobrowolski
May 12, 2005
by Carole Matthews & John Cronan
Published by McGraw-Hill/Osborne
ISBN 0-07-225506-4 2004 240 pages
List price: $16.99 On Amazon: $11.55 +S/H
This is a short book, with wide margins and many vivid color illustrations and tables. As a result it is a quick read - per its title. It has a simple, direct approach which works well for eBay beginners and novices. It also contains some information that likely would help advanced users.
I like the illustrated, annotated Walk through of an eBay Transaction
1.Prospective seller registers to sell an item on eBay
2.Takes photos of object to sell and writes a description of it
3.Enters the description, photos, payment terms, shipping information, and other supporting material into eBay's auction selling form
4.Track the item as buyers start bidding on it
5.The buyer registers to participate in the auction
6.Buyer finds the item and bids on it
7.Buyer wins the auction and connects with seller to verify the details and the buyer pays the seller
8.Seller sends the package per the shipping terms specified
9.Buyer receives the item
10.Buyer and Seller provide feedback about each other in this transaction.
The Find Your Way around eBay chapter begins with a page-filling illustration that is typical of this book. The eBay home page is shown and eight areas are picked with a comment on each. The chapter continues with more large figures and sidebar "Tips" and "notes".
One page is filled with a table that lists the type of auction, gives a description and notes requirements. For example:
*Auction - Buy It Now [Fixed Price]
*Description - Offers the item for a given price and there is no auction
*Requirement - Seller must have a feedback rating of at least 30 and be a registered user for at least 14 days of be ID Verified.
The guidance on ID Verified contains 11 steps and one figure, one Note and one Tip.
The following chapters are similarly presented in easy to follow text with numerous colorful illustration, tables and sidebars. Chapter 9 presents information I have not seen this in other books on eBay and it is done well here. The Chapter
has sections entitled
*Detect and Report Account theft
*Use Buyer Fraud-Protection Measures
*File a Fraud Alert
*Set up a Bidder Alert
*Block Bidders or Buyers
*Report Unwelcome Buyers
*Use Additional Resources
a.Security Center
b.Law Enforcement & Other Resources
This may be the best book on eBay I have seen for beginners and novices in using eBay. Advanced users probably would find some information that they could use.


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Step-by-Step, Full-Color Graphics!
Get started using eBay right away-the QuickSteps way. Color screenshots and clear instructions show you how to buy and sell just about anything. You'll learn to navigate eBay, become a member, and develop strategies for buying at the lowest prices. You'll also find out how to list your items well and price them to sell, research other buyers and sellers, protect yourself from fraud, and much more. It's easy to flip straight to the information you need using the color-coded tabs. Get the book that gets you up-and-running on eBay in no time.

Use these handy guideposts:

Shortcuts for accomplishing common tasks

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Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Lifestyles Paperback)) Review

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(More customer reviews)This book was a real surprise. I fully expected to use it as a resource for new Ebay/Web commerce users that we help teach but found it excelled not only in the basics but in pretty much the whole plan of where you would want to be online in the long run. I am particulary fond of books that discuss legal and accounting set up and this one covers a lot of good info like type of organization, record keeping, copyrights and trademarks, a tax overview etc. A great foundation for the new online business. There is a lot of information regarding web site design, internet security and boosting your sales. Usually many books would leave off in this area but not this one. It has information on taking your retail business online , selling from a storefront and covers some important ideas like affiliate marketing and finding a niche. Whether deciding to operate on Ebay or with your own website this book is jam packed with information. Even as an experienced online user I found myself making notes from many of the sections in the book including those with suggestions on what to do to expand sales, deal with changes and other customer issues. Just as a note this is one huge book. Over 800 pages including the index and for the price a bargain. For Ebayers I would recommend this book and a general Ebay book as a package to buy. If working directly on your own e-commerce site I would recommend this book with with a web 2.0 or social marketing book.

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Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies

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Django 1.2 e-commerce Review

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(More customer reviews)"Django 1.2 E-Commerce" starts with a very ambitious goal: design, develop and deploy a functionam ecommerce web site for the fictional [...] company. Sounds great, doesn't it?
I started flipping through the usual introductory pages explaining what Django is and why use it for a project like this. It was all fairly brief which already led me to believe that knowledge of Django's inner works and basic setup and configuration was required to follow along.
Well, the instructions are not as streamlined as other programming books I've read and it could be fairly tricky to follow the examples and logic if you're not already familiar with how Django works. There are several typos in the example code as well, mostly due to missing spaces between the commands and arguments. Adding to the confusion is the style the author chose to deliver his explanation of specific code changes, displaying snippets of code that will leave the reader wondering what specific file is being discussed.
Now, if none of these things sound scary to you, you'll be happy to know that the project itself is fairly well designed and worth your time. It was also the first time I saw an example of integrating Django with Google Checkout to set up a "shopping cart" mechanism, and by the time you're done with the second chapter, you will have a very basic but functional ecommerce web site.
The subsequent chapters were a blur, talking about adding external modules and services to enhance your site's searching capabilities as well as exposing the data from your "store" via APIs and generating reports with ReportLab. The author also talks about making use of javascript to add that AJAX-y feeling that we've come to expect of most modern sites and how to take advantage of S3 storage to sell your product.
The last chapter finally walks you through a few different ways you can deploy your final project to the world out there. I thought it was interesting to see Fabric being mentioned as a driver for deployment, as I have been playing with it at work to help me perform a series of tests on several different hosts for QAing purposes. Come to think of it, this may have been the first time I've seen it mentioned in a book, so I'm glad that this project seems to be picking up steam.
Overall, even with the issues of poor proof checking of the source code and the "everything and the kitchen sink" approach to the first chapters, if you're not new to Django and need to get some ideas on how to design and develop an ecommerce website, you may want to check out this book. I give it 3 out of 5 stars.bout+making+use+of+javas

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Packed with code examples and configuration hints for related web technologies, the book helps you add a new feature to your store in each chapter. It also provides additional documentation and comments for popular web APIs. If you are a Django developer and wish to build an e-commerce application, then this book is for you. You need to be familiar with the basics of developing in Django.

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Prepare to Be a Millionaire Review

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(More customer reviews)The previous 4 reviews are by people who are helping to push the book. In other words, pumpers who help authors. When you have a book that utilizes 43 owners telling stories, the information is very lite-weight and superficial. The author should have concentrated on 3-4 owners and obtained more in depth information from them on how they started their business from start to current state. When you try to take into account 43, you are very limited in how much you can tell before you end up with a book the size of an encyclopedia. Thank goodness I found this copy in my library and not a bookstore where I may have had to pay for it.

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Discover What Self-Made Millionaires Do--Every Step of the Way

People need blueprints to achieve success, just as a builder needs blueprints to construct a house. Whether you are building a house or building a business, you need to know what has worked in the past. That is what Prepare to Be a Millionaire is all about.

Tom Spinks founded the Texas-based award winning magazine, Millionaire Blueprints, because he discovered that most people who have realized their dreams have had specific directions, examples, guidelines, and instructions from individuals who have already been there. Prepare to Be a Millionaire expands on Spinks's mission of entrepreneurial networking and mentoring by offering first-person accounts and advice from self-made millionaires who have already 'walked the walk' and who are now gracious enough to teach and guide others toward their own journey to success.

No matter what industry you are in or want to be in, Prepare to Be a Millionaire delivers priceless information and ideas through each and every story. Each featured entrepreneur has gone through the good times--as well as the tough times--that are part of a successful journey. Now, it is your turn. Through reading what entrepreneurs really have to say about their success and failures, the lessons they've learned along the way, and the mistakes they've made, you will be empowered with specific knowledge that will grow your business, build your customer base, and put money in your pocket. Follow their directions--their Blueprints--and build and succeed in the business of your dreams!

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Social commerce: Quand le e-commerce rencontre le Web d'aujourd'hui (French Edition) Review

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(More customer reviews)A travers cet ouvrage, Julien Chaumond nous propose sa vision sur ce que sera l'état de l'art du e-commerce dans quelques années: la révolution sociale en oeuvre depuis 2005 aura parachevé sa domination du web en introduisant de nouveaux mécanismes jusque dans la pratique la plus vieille de l'humanité: le commerce, l'achat, la vente, le troc, l'échange...
Empruntés par quelques pionniers, le social commerce est déjà une source de croissance extraordinaire pour certains pure-players du Web tels que Groupon comme pour d'autres, venant du e-commerce classique. Dans ce livre, l'auteur s'attarde sur toutes les facettes du phénomène: le group buying, le social merchandising, le social marketing, le social shopping, le purchase sharing et beaucoup d'autres anglicismes aussi atroces pour la langue française qu'ils sont effectifs dans la réalité.
Le lecteur découvrira une analyse fine et très prospectiviste des futurs bouleversements à venir dans le e-commerce au vue des signaux faibles de ces dernières années. Enfin, loin de n'être qu'un n ième bavardage pour "social media strategists", les développeurs ou décideurs du milieu du e-commerce y trouveront leur compte avec les parties très pratiques des chapitres 3, 4 et 5 dont on saluera la forte composante "sémantique", une autre tendance lourde de ces dernières années.
En résumé: un livre minutieux, clair et pertinent à la croisée du e-commerce et du web social. A acheter et partager au choix sur Facebook, Twitter, Blippy, Swipely ou ... Status.net !


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Ce livre est l'histoire d'une rencontre, celle du monde du e-commerce et de celui du Web.Jusqu'à présent, les deux mondes se côtoyaient sans vraiment se rencontrer. Les entreprises du Web s'occupaient de Web, les entreprises e-commerce de e-commerce. De même pour les entrepreneurs eux-mêmes : les entrepreneurs du e-commerce venaient plutôt du monde du commerce, ceux du Web, du monde du Web.Ces derniers mois, pourtant, des nouveaux services comme Groupon, Blippy, ou Ping, sont apparus à l'intersection de ces deux mondes et connaissent une croissance énorme. Leurs principes, décrits en détail dans ce livre - group buying, communautés de social shopping, purchase sharing, social marketing - commencent à être repris par les e-commerçants plus traditionnels.La thèse centrale de ce livre est que le e-commerce est aujourd'hui de plus en plus lié aux innovations technologiques et d'usage du Web grand public, c'est-à-dire du "Web d'aujourd'hui", celui des réseaux sociaux, de Facebook et Twitter.L'intersection du Web social et du e-commerce, ou social commerce, voit naître des opportunités gigantesques, à la fois pour les e-commerçants, pour les entreprises du Web, qui trouvent dans le e-commerce des modèles économiques solides pour monétiser leurs activités, et bien sûr pour les startups et entrepreneurs sur un secteur qui promet d'être explosif :« If I had to guess, social commerce is the next areato really blow up »-- Mark Zuckerberg, Août 2010

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The Author Online: A Short Guide to Building Your Website, Whether You Do it Yourself (and you can) or You Work With Pros Review

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(More customer reviews)Succinct, genial, and indispensable. Never mind whether you plan to work with a web designer, you'll want to start by reading this book.

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You've written your book. Now create your website.This brief manual, written by a longtime publishing veteran who now builds websites for authors, is designed to help you conceive, plan, and create your own unique presence online. It's not a technical book but instead focuses on the large questions that all writers must wrestle with as they plan their website: Who do you want to be online? What do you want to do there? And where do you start?A central premise of The Author Online is that anyone who can write a book is capable of building his own website. New technology and open source innovations make it easy, affordable, and even fun - a creative act unto itself. But like writing a book, it requires thoughtful and careful planning.The Author Online is filled with ideas, advice, and real-world examples. It also includes results from the first and only comprehensive survey of author websites and invaluable insights into:* the features readers look for on their favorite author websites* whether or not to blog or Twitter, and how to approach both in an authentic, effective way* when and how to work with designers and/or programmers* how to create a content plan for your site* how to use analytic data as an editorial toolVisit the companion website, TheAuthorOnline.com, for more information including a constantly updated and detailed list of online resources andtools plus dozens of sample author websites.

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PrestaShop 1.3 Beginner's Guide Review

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(More customer reviews)PrestaShop 1.3, Beginner's Guide by John Horton does exactly what is suggested by the title in that it provides a comprehensive and detailed guide to novices looking to set up their own online shops. While it is aimed at total beginners it never talks down to the reader and neither does it merely scratch the surface of the topic requiring you to go off and search for the real valuable information somewhere else. This book takes you from clueless beginner (which I undoubtedly was) to someone equipped with the knowledge, resources and additional support to be quite confident in setting up an effective online retail presence (which I believe I now am).
From the word go, I was caught by the evident enthusiasm of the author and the fact he is clearly such an expert on the subject. I also liked the fact that he laid down his 'seven day challenge' and included some excerpts from his own 'story' throughout the book. Anyone who has even a faint idea about selling products online would undoubtedly benefit from this book as it gives you not just the technical information but the business input too. Likewise, if you already have an idea of what you want to sell and why it is a good product then you have a complete technical guide as to how to make that happen.
It actually helps if you have at least a certain comfort level with some simple computing basics, but even if you don't the processes described are in sufficiently layman's terms to make it easy for almost anyone. I can be quite confident in saying that this book contains pretty much everything you will need to set up a sophisticated and successful online shop. It doesn't go crazy though and go off on any disingenuous tangents by, for example, trying to explain Content Management Systems or some other equally esoteric topic. Overall, I think an excellent balance is achieved.
PrestaShop 1.3, Beginner's Guide is written in a very chatty and engaging style and the author's personality comes through loud and clear - you really do feel like he wants to make it as easy as possible for you to succeed. It is always down-to-earth and although the author clearly knows his topic well, he does go to great lengths to take everything step by step and make it as absolutely logical as possible. The level of detail is sufficient if you have never covered the particular task before.The addition of screen shots is also very convenient and makes the process easier. The 'What just happened' section is particularly good and there are plenty of reassuring summaries throughout so you can feel the book is not just running away with itself and the reader can keep recycling and reprocessing the information. Most importantly, he has done it himself and made a success of it. He has set up over 10 online shops, has been through all the different options, experienced the pitfalls, the highs and lows, and is passing on the very best information and advice possible to a new lucky group of shop owners.
I am personally working in business and found the book full of very solid advice which could applied in many settings. It is also a great introduction to some of the most modern forms of online marketing including the use of Twitter, Facebook, and Google Adwords. One thing I liked was John's regular reference to the need for a strong, viable business case. Prestashop is a magnificent product but will totally fall flat if your basic offering does not create a customer which Peter Drucker famously said was the purpose of business. It is too easy to fly into the detail of a business before taking time to fully understand your Unique Selling Proposition (USP) and why people buy from you. Likewise, the author also covers key and hard-to-grasp issues like Search Engine Optimisation which I think he correctly identifies as something readers will need to understand.
I can honestly say that PrestaShop 1.3, Beginner's Guide covers everything you will need. Not only that, John refers to several free resources he himself has written and provides an extensive list of resources at the end of the book.This book is almost encyclopedic in its treatment of how to set up and use Prestashop and it is certainly something that can used in that way. You don't only get Prestashop related material you also get a lot of valuable business advice, of course in a Prestashop context.Another benefit readers will receive is regular pointers to where they can find other free resources also written by the author.
I have to state clearly that John is a long-term friend of mine - to give you an idea we go back to those halcyon days of the Spectrum ZX-81 and the Commodore 64 - yes, we are getting on. Bearing this in mind, I have done my best to write something honest and useful to potential buyers of this book. Although he plays it down, John has always been marvellous with computers and able to effortlessly explain complex technical issues to me, a relative technophobe. Therefore, it does not surprise me he has written something so useful, practical and frankly inspiring.

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The book is structured so that following the chapters in order leads to building a fully functioning and live trading PrestaShop. Guidance is also given should you wish to learn or practice your skills in an offline, non-trading environment. Every chapter contains clearly structured and illustrated step-by-step explanation to achieve the goals discussed. Nothing is left for readers to work out themselves, but it would be very simple for them to use the information to go beyond the specific tutorials, should they wish to do so. There is optional additional reading, including more than a dozen specifically written downloadable e-books made available on the book's support website just for readers of PrestaShop 1.3 Beginners Guide. This book is for anybody who wants a fully functioning e-commerce store using PrestaShop. You do not have to have any previous knowledge of PrestaShop or any aspect of e-commerce or business in general. If you do, then you will probably find this guide really valuable as well. The book covers all you need to know about starting your own e-commerce business.

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eBay: Top 100 Simplified Tips & Tricks, 3rd Edition Review

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(More customer reviews)Lets face it...most of those "helpful" eBay books are meant to make money for the author...nothing more. This book is an amazing contrast! The author actually knows what she is talking about. I am an old eBay pro but I have found this book to be helpful. And the beauty of this book is that it is organized in degrees of "difficulty". From easy to understand instructions for the newbie to more sopisticated info for the "pro". Take it from me, this book is worth the $$. Buy it and make more $$ on eBay!

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You already know eBay basics. Now you'd like to go beyond with shortcuts, tricks, and tips that let you work smarter and faster. And because you learn more easily when someone shows you how, this is the book for you. Inside, you'll find clear, illustrated instructions for 120 tasks that reveal cool secrets, teach timesaving tricks, and explain great tips guaranteed to make your eBay experience more productive.

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Creating a Winning E-Business Review

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(More customer reviews)This book can open a person's mind to see how many opportunities actually exist out online. This book is general, which gives a broad view of what is needed in a online business, and what's recommended. But this book is a little out of date, published 2006. This book does not get into the technical aspects of online business, but it does provide enough knowledge to commence a business strategy.

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Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

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Web Stores Do-It-Yourself For Dummies Review

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(More customer reviews)This book doesn't give a lot of information on the actual ins and outs of setting up a company, purchasing inventory, communicating with suppliers, or the actual business aspects of running an online retail store. It is mainly a guideline for how to build your own website to sell products - and it only gives a couple of suggestions for simple e-commerce sites to use. As a matter of fact, it actually kind of seems like a sales pitch for Yahoo! Merchant Solutions. If you want to sell your daughter's friendship bracelets, this is a good purchase. If you are serious about becoming an actual successful web retailer, this is not the book for you.

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Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do-It-Yourself For Dummies is here to guide you step by step through the whole process. You'll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time.
This make-it-happen guide for online entrepreneurs walks you through the process of opening an account, designing your store for easy shopping, creating a catalog that shoppers can't resist, processing orders and payments efficiently, and much more. You'll find the best ways to choose merchandise, establish store information, create a skype phone number, develop store policies, and reach the customers you want. Discover how to:
Pick products that will really sell
Find and evaluate storefront providers
Establish payment options
Accept credit card payments safely
Lay out your design from the ground up
Set up a catalog of goods
Arrange for shipping
Incorporate the best practices of super-selling sites
Keep your store up to date
Put your Web store at the hub of your sales
Fine-tune before you open
Take advantage of search engines and pay-per-click campaigns

Complete with lists of the top ten things every Web store needs, tips for designing your store, and traps to avoid while building and running your store, Web Stores Do-It-Yourself For Dummies makes opening your Web store fast, fun, and simple!

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Design and Launch an eCommerce Business in a Week (Entrepreneur Magazine's Click Starts) Review

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(More customer reviews)A good buy. Certainly not the single authority on e-commerce that you should rely on, but, if you're looking to open an internet store (or already have) this is a good reference to have when you hit those inevitable roadblocks.
Matthew Overstreet
http://www.swordwares.com

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WWW.(Your Online Store).COM

Have you fantasized about your own retail store-selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today's technology makes it easier than ever to take your retail dreams to the world's largest marketplace-the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world-with no technical background or graphic design skills!
Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge
Create content and online deals that capture shoppers and keep them coming back
Use surefire online tools that work 24/7 to handle payments and accept orders
Drive traffic using Search Engine Optimization and other marketing and advertising techniques
Skillfully handle inventory, order fulfillment, customer service and all other operations

The world's largest marketplace is at your fingertips…take advantage of it!

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How to Make Your Own Free Website: And Your Free Blog Too Review

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(More customer reviews)I bought Mr. Matthews' ebook on marketing and selling ebooks at the same time I purchased this one. While that one focuses a lot on marketing and selling (duh, right?), this has more in the way of setting up free websites and blogs with little to no knowledge of HTML.
As I just recently self pubbed my first short novel/novella, I wanted to see what I could do setting up a website for little to no money. (I'm the stereotypical cash-strapped writer, lol.) The website I was contemplating setting up was an all modular, drag and drop-type of set up, but I felt the cost on a monthly basis just doesn't work at this point in time.
So I got this book. And it pointed me in directions I never thought about. It discussed certain things about websites I'd never considered. As I already have a free blog, I didn't pay as much attention to that, but I'll re-read because I figure I can only better my blog with more suggestions. :-)
And his advice on using a Google external tool for a domain name - it was the easiest explanation for using that particular tool that I've ever seen.
Well worth the (paltry) price for the ebook version.

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Want your own free website and a free blog too? Did you think only a professional web-designer could create that? If so then you're in luck, because it's never been easier or less expensive to make your own free website.Yes, you really can do this; anyone can because it's easy! There's no need to learn HTML coding anymore because venues like Webs, Yola, Wordpress, Blogger and others have made it simple with WYSIWYG editing (what you see is what you get). This book is a comprehensive, straight to the point, simple to follow guide. It's written in terms anyone can understand from the computer beginner to advanced users who will benefit from extra advice.Jason Matthews is also the author of, How to Make, Market and Sell Ebooks All for Free, and he knows from experience a myriad of online tools, programs and software that are freely available for anyone to make the most of an internet career at absolutely no cost.With this guide you'll learn to:
Make Free Websites.
Make Free Blogs.
Customize Your Widgets.
Sell With PayPal buttons.
Drive Traffic with Facebook, Google Plus, Twitter, YouTube, etc.
Maximize SEO (Search Engine Optimization).
Rise in Google-Yahoo-Bing rankings.
Submit free Online Articles and Press Releases.
Grow an Email List of Contacts.
And much more.
Plus it's easy, fun and makes the most of entirely free tools.You are guaranteed to save time, money and effort. Today is the day to jump-start your online presence and make your own free website!

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eBay PowerSeller Business Practices For Dummies Review

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(More customer reviews)EXCELLENT BOOK! CD ROM CONTAINS EDITING SOFTWARE (ON A 30 DAY TRIAL BASIS) THAT'S VERY USEFUL FOR YOUR PICTURES, VERY EASY TO USE. GREAT IDEAS & TIPS FOR LISTING & SHIPPING. ALSO CONTAINS RESOURCES FOR WHERE TO BUY MERCHANDISE TO SELL ON EBAY & PRODUCTS TO BUY TO HELP YOU WITH SHIPPING. THIS BOOK WILL PROVIDE YOU WITH THE SKILLS YOU NEED TO SEPARATE YOU FROM OTHER EBAY SELLERS & HOPEFULLY TURN YOU INTO A POWER SELLER. I WISH I WOULD HAVE BOUGHT THIS BOOK BEFORE I STARTED SELLING ON EBAY, I WOULD HAVE SAVED TIME & MONEY. I HIGHLY RECOMMEND THIS BOOK!!!

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With over a million copies of her books in print, Marsha Collier is the leading eBay author in the world. Her books help eBay users get started, find bargains, make their first purchases, sell their first items, and start generating a steady income on eBay. This book, eBay PowerSeller Business Practices For Dummies, shares the techniques you need to know to either achieve the coveted PowerSeller status on eBay, make your PowerSeller-level business run more smoothly, or simply employ the tips the site's best sellers use every day. A PowerSeller herself, Marsha has done the research and developed tried and true techniques for boosting your sales and keeping them at high levels. Best of all, she breaks all the practices down into short, step-by-step tasks that don't require a lot of time to accomplish, leaving you more time to build your business!
The book breaks PowerSeller selling into:
Powering Up: Understanding how to use eBay's tools and community to get sales up to PowerSeller levels
Hitting Your Sales Targets: Establishing a strategy for choosing the items that work for you, buying items for resale on eBay, and creating a business plan that incorporates marketing, shipping, eBay Stores, and expanding into a separate Web site.
Build Better Listings: Upgrading your HTML and photography skills to build sale pages that command buyer confidence
Become a Model Seller: Enhancing your customer service skills from packing and shipping to insuring items to communicating with buyers
Manage Your Business: A crash course in accounting, including the unique issues with operating an online store

The book also includes a CD-ROM that includes samples of Marsha's 5-DVD video training kit, "Your eBay Business Plan;" trial versions of helpful software from DAZzle, Fast Photos, and QuickBooks; and tools created by the author to help you better operate your business including a fee calculator and list of sources for wholesale merchandise.

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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) Review

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(More customer reviews)e-Marketing eXcellence, third addition, covers the entire scope of e-Marketing:
Objectives - Do you want to sell? build a brand? talk to and or serve customers?
e-Models - e-commerce, communications, online revenue, web2.0.
e-Customers - Who are they? why do they/don't they buy online? how do they buy? how do you build relationships with them? how do they communicate with each other?
Tools - Not just the internet! iDTV, Digital Radio, Mobile etc.
Site design - Establishing the purpose of the site, best practice design, navigation, structure and copywriting.
Traffic building - SEM, display advertising, e-mail, viral, PR.
CRM - Developing lasting relationships with your customers - database marketing, profiling and personalisation.
e-Business - From value chains to value networks; an analysis what's involved in setting up and managing an e-Business.
The main body text is well written, and the depth of coverage for each topic is just right for a book this size.
Throughout the book you'll find the following boxes:
e-Marketing Excellence - Real world case studies of how large corporations have used the topic being discussed in that part of the book.
Practical/Best Practice e-Marketing tip - Specifics on how you can use the topic being discussed in your own e-marketing campaigns.
e-Marketing Insight - Views from corporations, technology providers (e.g. Google), e-Marketing experts to get you thinking in multiple directions.
The book is also littered throughout with high quality charts, graphics and screenshots of actual websites, all in colour, to give you actual examples of how these techniques are being used.
This third edition of the book has extensive coverage on the latest trends in e-Marketing - viral marketing, web2.0 approaches such as social networking and online PR.
One of the highlights of this book, for me, is thorough coverage of the SOSTAC® approach to e-Marketing planning. Created by Paul Smith (who is a co-author of this book), the model provides a structured framework for building your e-Marketing plans. The model can be applied to projects from small to massive. The book concentrates on how to apply the SOSTAC® model specifically to e-Marketing. Essential reading for anyone involved in writing e-Marketing plans.
This book has broadened my knowledge of e-Marketing in a way that I would not have been able to do so without it. I found myself constantly thinking in new directions when reading it. I now have an appreciation of many more aspects of what's involved when planning for, implementing, and testing e-Marketing campaigns, and I would not hesitate to recommend this book to anyone involved in all aspects (strategizing, managing, implementing) of e-Marketing. The book also serves as an excellent resource for the e-Marketing student.

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eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:* Draw up an outline e-marketing plan* Evaluate and apply e-marketing principles and models* Integrate online and offline communications* Implement customer-driven e-marketing* Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTACplanning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.*Learn how to create a digital marketing strategy and get better campaign results* This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion* Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews

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Best Website: Simple Steps to Successful Websites Review

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(More customer reviews)A remarkably good book at describing the actual steps. in detail - that need to be completed to build a truly profitable website! I'm surprised no one has been able to write a book like this before. An actual complete guide that steps through; what type of website to start, getting the right domain name, setting up the web server, easily building and managing the website and finally, a number of excellent promotional strategies - that are actually mostly free!!
I measure how much I like a book by how many tabs I place to mark the pages... and I have quite a few marked with this book. Even the "How to Make a $100,000 from Something You Already Have." Chapter isn't hype.. It's not easy to do, but it is a very interesting way to make money online.
Could have used more detail with regard to e-mail marketing.. but I think that is being picky. Very very, good book!! I Highly recommend it!!


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The book shows how to profit at least $10,000 to $20,000 a month with your website business.The reason Nelson believes he's written the best Web business book available, is because of this..Over the last 15 years of building some of the internet's most successful websites. It's been Nelson who's done all the graphic design, database design and web design. It's also been Nelson who's done the Search Engine Optimization, polishes the marketing campaigns, analyzes the data and makes adjustments along the way.And it's also been Nelson who thinks up the products and services that are being sold.This has put him in the unique position of being able to address every challenge people have in building a successful Web business. He can accurately show you, through first-hand knowledge, the tips, tricks and shortcuts to building a brilliantly successful Web business.That's what this book is all about.You and Nelson going over exactly what you need to know, to build a highly profitable website.Things like.. How to get the right domain name, where to host your website, how to make web design easy and the most powerful ways to get website traffic.

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Make-Money-Online Series: How to Start Your Online Affiliate Store: Step-By-Step Guide to Making Money Online Review

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(More customer reviews)As someone that now earns a full-time income being self-employed through online marketing, I know quite a bit about what works and what doesn't. Unfortunately, it took me years to reach this point - through trial and error on my own and by working underpaid internet marketing jobs to learn the ropes. I'm doing great now, but if I would have had the "shortcut" of reading this book when I first started, I can't even imagine where I would be today. Basically, in 78 pages you will learn what took me years to find out the hard way. This isn't some get-rich-quick scheme, so if that's what you're looking for, go elsewhere. But if you want a solid, proven, easy-to-follow system to make you money online, then this is for you. Not only does Blake walk you through everything step-by-step, but he also adds in some related tips which may seem trivial when you read them, but you will be very thankful you followed them later on! (i.e. using webhosting with cpanel). This is a no-nonsense way you can make money online - you will get out of it what you put into it. If you just want to make a little extra cash each month, you can. If you want to work harder and eventually have a full time income through these techniques, you can do that too. It's totally up to you.


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How to Start Your Online Affiliate Store is an Internet marketer's step-by-step guide to starting an online business. It shows how to set up money-making online storefronts without complicated merchant accounts, inventories and product shipping.With years of Internet marketing experience behind him, the author offers clear and concise instructions that lead to the creation of an online presence.He shows that anyone can start making money online, but first you must have that intention.The methods described in this book are based on solid business models not Get-Rich-Quick schemes.

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How to Make Money Online with eBay, Yahoo, and Google Review

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(More customer reviews)I was disappointed in this book because it made me believe that it would be about Yahoo! and Google equally with eBay. However, this book was all about eBay with a tiny sprinkling of Yahoo! and Google here and there -- certainly not enough to include Yahoo! and Google in the title of the book. The book has 29 chapters. It doesn't stop talking about eBay until Chapter 21 then resumes its eBay discussion in Chapter 29.
The book should have been called "eBay 101" or "eBay for Not-So-Dumb Dummies." It does have good information for a complete eBay newbie but I would recommend other books for the non-eBay savvy newcomer like Adam Ginsberg's book: How to Buy, Sell, and Profit on eBay or eBay Powerseller Secrets by Debra and Brad Schepp. In fact, those two books I just mentioned alone should be all you need to get started if you want to make money on eBay.
Pass on this book. It's a rip off. The title is not appropriate and designed to deceive people into believing that the book will give you a strong online selling strategy with a successful mix of eBay, Yahoo!, and Google when that isn't the case. It's all about eBay with a few words dropped in here and there about Yahoo! and Google.

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Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits

This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You'lllearn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.

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