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(More customer reviews)I work hard, as I am sure you do too in today's tough economy. So sometimes to relax before bed I turn on late night TV. It slices, it dices, and it's all yours for just twelve easy payments... You know the drill...
As an teacher of AdWords Pay-per-click classes in both San Francisco and Online, I try to read every new book on AdWords that comes out. So I eagerly awaited Simon Leung's book, as he is allegedly an AdWords 'insider,' but was terribly dissappointed. There is nothing new in this book. Nothing new. And absolutely nothing that qualifies it as an 'insider' read.
In fact, after several pages of cheesy endorsements, the book even disclaims that he might tell you anything he might have learned working at Google. I should have known I was in trouble as the cheesy endorsements in the introduction kept going on and on and on and on...
What's wrong with the book? Well, he leaves a ton out, and has minimal organization, if that. On concrete issues, he just glances over a topic, or explains it in a poorly organized fashion. For example, the discussion on broad match in AdWords is wrong, and if not entirely wrong, very misleading. Broad match can get you into a lot of trouble - as Google will show your search even if it does not contain any of your keywords (!). You input 'SEO Training,' for example, and the searcher inputs 'Google Class' and presto: your ad shows. Broad match is the No. 1 troublemaker on Google AdWords, but Mr. Leung doesn't explain this huge problem in AdWords Insider. So much for insider; heck, so much for AdWords user or even observer!
Beyond that there is a minimal discussion of keywords and landing pages (the best parts of the book), but not much else.
I recommend Howie Jacobson's AdWords for Dummies, as a much better buy. You can look me up on Amazon reviews or Google Jason McDonald AdWords to find me as well. But, sadly, this isn't an insider book. It's more a sham-wow, an everything bag, or any other weird product you see pitched at 2:00 a.m. on Late Night TV.
Click Here to see more reviews about: Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users
Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world's number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.
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