Web Stores Do-It-Yourself For Dummies Review

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(More customer reviews)This book doesn't give a lot of information on the actual ins and outs of setting up a company, purchasing inventory, communicating with suppliers, or the actual business aspects of running an online retail store. It is mainly a guideline for how to build your own website to sell products - and it only gives a couple of suggestions for simple e-commerce sites to use. As a matter of fact, it actually kind of seems like a sales pitch for Yahoo! Merchant Solutions. If you want to sell your daughter's friendship bracelets, this is a good purchase. If you are serious about becoming an actual successful web retailer, this is not the book for you.

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Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do-It-Yourself For Dummies is here to guide you step by step through the whole process. You'll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time.
This make-it-happen guide for online entrepreneurs walks you through the process of opening an account, designing your store for easy shopping, creating a catalog that shoppers can't resist, processing orders and payments efficiently, and much more. You'll find the best ways to choose merchandise, establish store information, create a skype phone number, develop store policies, and reach the customers you want. Discover how to:
Pick products that will really sell
Find and evaluate storefront providers
Establish payment options
Accept credit card payments safely
Lay out your design from the ground up
Set up a catalog of goods
Arrange for shipping
Incorporate the best practices of super-selling sites
Keep your store up to date
Put your Web store at the hub of your sales
Fine-tune before you open
Take advantage of search engines and pay-per-click campaigns

Complete with lists of the top ten things every Web store needs, tips for designing your store, and traps to avoid while building and running your store, Web Stores Do-It-Yourself For Dummies makes opening your Web store fast, fun, and simple!

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