Prepare to Be a Millionaire Review

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(More customer reviews)The previous 4 reviews are by people who are helping to push the book. In other words, pumpers who help authors. When you have a book that utilizes 43 owners telling stories, the information is very lite-weight and superficial. The author should have concentrated on 3-4 owners and obtained more in depth information from them on how they started their business from start to current state. When you try to take into account 43, you are very limited in how much you can tell before you end up with a book the size of an encyclopedia. Thank goodness I found this copy in my library and not a bookstore where I may have had to pay for it.

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Discover What Self-Made Millionaires Do--Every Step of the Way

People need blueprints to achieve success, just as a builder needs blueprints to construct a house. Whether you are building a house or building a business, you need to know what has worked in the past. That is what Prepare to Be a Millionaire is all about.

Tom Spinks founded the Texas-based award winning magazine, Millionaire Blueprints, because he discovered that most people who have realized their dreams have had specific directions, examples, guidelines, and instructions from individuals who have already been there. Prepare to Be a Millionaire expands on Spinks's mission of entrepreneurial networking and mentoring by offering first-person accounts and advice from self-made millionaires who have already 'walked the walk' and who are now gracious enough to teach and guide others toward their own journey to success.

No matter what industry you are in or want to be in, Prepare to Be a Millionaire delivers priceless information and ideas through each and every story. Each featured entrepreneur has gone through the good times--as well as the tough times--that are part of a successful journey. Now, it is your turn. Through reading what entrepreneurs really have to say about their success and failures, the lessons they've learned along the way, and the mistakes they've made, you will be empowered with specific knowledge that will grow your business, build your customer base, and put money in your pocket. Follow their directions--their Blueprints--and build and succeed in the business of your dreams!

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50 Ways to Love Your Startup Review

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(More customer reviews)Bruce Mancinelli's new book 50 Ways to Love Your Startup is a great read with a tremendous amount of useful insight for anyone who is thinking of starting a company or who is already in the thick of it. His years of experience, warm wit and practical advice make this an easy read. I highly recommend this book for anyone who wants down-to-earth, practical advice from a proven manager and great motivator.50 Ways to Love Your Startup

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About the Author - Bruce Mancinelli has had a hand in seven startups; five that achieved various equity events, one that is still to be realized and one that went bust. That's like five good meals, one still cooking and a flat soufflé. Putting together a startup and managing its operations are much like preparing a gourmet meal. Even with a recipe and carefully following the instructions not every meal comes out looking like the picture in the cookbook. Great gourmet meals come from great chefs. Creating that successful startup company requires a plan (recipe) and a chef (entrepreneur) and a little help in the kitchen.Starting in high technology as a programmer, systems analyst, then sales and marketing and ultimately to assume CEO positions with software and Internet services companies, Bruce has experienced many lessons on what it takes to make a startup successful. While there are no silver bullets in the world of startups there are tried and proven techniques and guidelines that have come from lessons learned firsthand and from colleagues and business mentors along the way and Bruce shares them in this book. As Executive Director of INC.spire, a business incubator program and part of the Greater Reston Chamber of Commerce, Bruce has helped numerous startups achieve success. In fact INC.spire stands as one of the most successful incubator programs in the country having enjoyed a 96% graduation success with its clients. If to have 'been there and done that," make a difference, Bruce brings that knowledge to his 50 Ways to Love a Startup. Bruce delivers 50 important ways to embrace your big idea and make it a success. Bruce challenges the reader to seize that business idea you have always had and become the lover you have always wanted to be.Unlike a new automobile, a new startup does not come with a user' guide; how to make it work, overcome problems and issues and everything you have to do to make your startup, 'hum and purr" like a well tuned automobile. That comes from everyday experiences and the help you can get along the way from others along who have gone before you. Fifty Ways to Love Your Startup is designed to get you started and to be some of that help that will be needed along the way.About the book - What began as a news article for a local paper on the reasons why today's business climate is better for startups than it has ever been before, grew into a chapter and then two and then more until 50 chapters had been written on the various things to consider and to do to ensure business success for a startup company. When writing the book and naming each chapter, Bruce realized that a book on how to succeed in building and running a startup had no place for a Chapter 7 or a Chapter 11, whatever those chapters might describe. So 'chapters" became 'ways" and fifty of them became this book. With a bit of humor and serious topics the reader is led through step by step considerations about creating and running a start-up. Whether read chapter to chapter or way to way or as needed during the various stages of an emerging business, the book is organized in a way that provides a comprehensive reference guide and how to book on the challenges of startups. Whether there is only a single nugget that is drawn from the pages of this book or the gold that comes from every chapter and way, 50 Ways to Love Your Startup is a must read for anyone interested in the world of startups. You will read it once, and then read it again, and reference it often as you manage your startup. You will learn all the love lessons that will make you a passionate lover of your startup and a gourmet cook.Bon Appetite

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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers Review

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The name fits just perfect. Cakim's book is all about Implementing Word of Mouth Marketing. This is one of the best books I have read on the subject and the best one showing how to create and manage successful WOMM programs.
`Implementing Word of Mouth Marketing' is like a WOMM manuel with step by step instructions filled with great advice. I couldn't put down my pen from taking notes. There are insightful `tip' boxes throughout the book. I had them all typed and posted on our office wall. The `assessment worksheet' included at the end of the book provides a ready-set-go WOMM program planning and helps to tailor an error free WOMM program.
I am running a WOMM company and would like to thank Idil Cakim for the insightful ideas that inspired me and my team.
`Implementing Word of Mouth Marketing' is a must read for anyone who is in the marketing business. This book is just on time.


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Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.
Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products
Reveals how word of mouth disperses online
Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses
Explains how to design online word of mouth campaigns
Includes measurement tools to gauge the impact word of mouth campaigns

Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.

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