Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers Review

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(More customer reviews)
The name fits just perfect. Cakim's book is all about Implementing Word of Mouth Marketing. This is one of the best books I have read on the subject and the best one showing how to create and manage successful WOMM programs.
`Implementing Word of Mouth Marketing' is like a WOMM manuel with step by step instructions filled with great advice. I couldn't put down my pen from taking notes. There are insightful `tip' boxes throughout the book. I had them all typed and posted on our office wall. The `assessment worksheet' included at the end of the book provides a ready-set-go WOMM program planning and helps to tailor an error free WOMM program.
I am running a WOMM company and would like to thank Idil Cakim for the insightful ideas that inspired me and my team.
`Implementing Word of Mouth Marketing' is a must read for anyone who is in the marketing business. This book is just on time.


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Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.
Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products
Reveals how word of mouth disperses online
Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses
Explains how to design online word of mouth campaigns
Includes measurement tools to gauge the impact word of mouth campaigns

Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.

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The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle Review

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(More customer reviews)I had downloaded "The Wealthy Freelancer" to my Kindle for a plane trip to and from Austin, TX. I thought just to pass the time. Boy, did I ever pass the time quickly. These guys have written an amazingly compelling page turner that will resonate with new freelancers just having made the leap as well as old hands who think they have seen and heard it all. I am always skeptical about books like this, thinking it's just so much cheer leading. This is anything but that. From the opening chapter it is crystal clear that these guys have the street cred to talk the talk. I was disturbing my seat mate on the flight by periodically saying aloud, "I've done that" or "I've thought that" or "Damn Right!" This is a book that I will keep as a reference manual and a booster shot for those times when I need reminding why I escaped from my office cubicle. In summation I would say you can read "The Wealthy Freelancer" now or waste several years of your life, read it later and say, "Why didn't I think of that."

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Being your own boss can lead to incredible profits-here's how... Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle shows you how to get the clients, income, and lifestyle you deserve. So you can put more money in the bank, enjoy more time with your family and make a great living doing what you truly love to do, free from the burden of employment...forever! Filled with proven ideas and real-world examples from dozens of successful freelancers, The Wealthy Freelancer is essential reading for any solo professional who wants to enjoy a lifestyle that's "wealthy" in every sense of the word. Here's a glimpse of what's waiting for you inside this book: *Why the typical one-size-fits-all marketing advice rarely works, and a fool-proof system for determining the optimal mix of marketing activities for your specific circumstances and goals *How to get more prospects to say "Yes!" to the fees that you propose *Why striving to be the "best" in your field almost never works, and what to do instead *How to charge more - and earn more - by creating new income streams closely related to your core business *How to have more time for the life you want and still have a great income *How to "test the waters" and land freelance work now, even if you're already employed *Why freelancing has moved beyond creative fields and into mainstream careers such as engineering, software development, bookkeeping and more than 160 other professions *Stories of real-life freelancers who destroy the myth that freelancers barely scrape by And dozens more proven tips and strategies to build a more profitable and fulfilling solo business.

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