Showing posts with label linguistics. Show all posts
Showing posts with label linguistics. Show all posts

The Cultural Logic of Computation Review

The Cultural Logic of Computation
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David Golumbia does not like computers. Toward the end of The Cultural Logic of Computation, after lumping computers and the atom bomb into a single "Pandora's Box" of doom, he observes:
"The Germans relied on early computers and computational methods provided by IBM and some of its predecessor companies to expedite their extermination program; while there is no doubt that genocide, racial and otherwise, can be carried out in the absence of computers, it is nevertheless provocative that one of our history's most potent programs for genocide was also a locus for an intensification of computing power."
This sort of guilt by association is typical of The Cultural Logic of Computation. Much of the the book focuses on political issues that don't bear on "computation" in the least, such as a tired attack on Thomas Friedman and globalization that adds nothing new to Friedman's already-long rap sheet. Golumbia spends ten pages criticizing real-time strategy games like Age of Empires, complaining:
"There is no question of representing the Mongolian minority that exists in the non-Mongolian part of China, or of politically problematic minorities such as Tibetans and Uyghurs, or of the other non-Han Chinese minorities (e.g., Li, Yi, Miao). A true Hobbesian Prince, the user of Age of Empires allows his subjects no interiority whatsoever, and has no sympathy for their blood sacrifices or their endless toil; the only sympathy is for the affairs of state, the accumulation of wealth and of property, and the growth of his or her power."
The critique could apply just as easily to Monopoly, Diplomacy, Stratego, or chess.
His actual excursions into technical issues are woefully uninformed. A surreal attack on XML as a "top-down" standard ends with him praising Microsoft Word as an alternative, confusing platform and application. He hates object-oriented programming because...well, I'm honestly not quite sure.
"Because the computer is so focused on "objective" reality--meaning the world of objects that can be precisely defined--it seemed a natural development for programmers to orient their tools exactly toward the manipulation of objects. Today, OOP is the dominant mode in programming, for reasons that have much more to do with engineering presumptions and ideologies than with computational efficiency (some OOP languages like Java have historically performed less well than other languages, but are preferred by engineers because of how closely they mirror the engineering idealization about how the world is put together)."
Golumbia also associates "geeks" with "straight, white men," insulting 19th century programmer Ada Lovelace, gay theoretician Alan Turing, and the vast population of queer and non-white programmers, linguists, and geeks that exists today.
Beyond the technological confusions, Golumbia's philosophical background is notably defective. The book is plagued by factual errors; Voltaire is bizarrely labeled a "counter-Enlightenment" thinker, while logicians Bertrand Russell and Gottlob Frege somehow end up on opposite sides: Russell is a good anti-rationalist (despite having written "Why I Am a Rationalist"), Frege is a bad rationalist. (He also enlists Quine and Wittgenstein to his leftist cause, which I suspect neither would have appreciated.) He thinks Leibniz preceded Descartes. He misappropriates Kant's ideas of the noumenal and mere reason.
So it is not simply the technological material that is the problem. The quality of even the academic, philosophical portions of the book is dismaying, and the general lack of evidence and citation is egregious.
For contrast, Decoding Liberation: The Promise of Free and Open Source Software (Routledge Studies in New Media and Cyberculture) (Routledge) is an excellent and rigorous examination of some of the political and social issues around software and software development, strong on both the technical and philosophical fronts. I would urge anyone looking at Golumbia's book to read it instead.

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Advocates of computers make sweeping claims for their inherently transformative power: new and different from previous technologies, they are sure to resolve many of our existing social problems, and perhaps even to cause a positive political revolution.

In The Cultural Logic of Computation, David Golumbia, who worked as a software designer for more than ten years, confronts this orthodoxy, arguing instead that computers are cultural "all the way down"—that there is no part of the apparent technological transformation that is not shaped by historical and cultural processes, or that escapes existing cultural politics. From the perspective of transnational corporations and governments, computers benefit existing power much more fully than they provide means to distribute or contest it. Despite this, our thinking about computers has developed into a nearly invisible ideology Golumbia dubs "computationalism"—an ideology that informs our thinking not just about computers, but about economic and social trends as sweeping as globalization.

Driven by a programmer's knowledge of computers as well as by a deep engagement with contemporary literary and cultural studies and poststructuralist theory, The Cultural Logic of Computation provides a needed corrective to the uncritical enthusiasm for computers common today in many parts of our culture.
(20090731)

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics Review

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
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This is not a how-to book. It's more of a "why should I", or "which tool do I buy" book? There are many books that address why companies need to be using Social Media, how to sell it to the C-suite, how to set up a Facebook page, or how to engage with fans and followers. Social Media Analytics is the only book that takes a deep dive into several of the major vendors of monitoring and measuring tools. Whether your are selling a brand or monitoring a political campaign, you'll need to know what to measure, how to measure, and how the data can provide actionable results. You're not buying analytics just to look at pretty charts and graphs, are you?
The importance of the analyst is emphasized in this book, and for good reason. Without a solid understanding of what you're looking for before setting up an analytics platform, you could end up with reams of data that are meaningless, and provide no value to your business, or client. Too many agencies are using an ax when what they really need is a scalpel.
Many of the tools discussed in the book aren't designed for very small businesses, but the concepts can be scaled down and used with free or inexpensive tools. For the larger business or agency, Social Media Analytics provides the framework to make the best tool/platform choices. Decision makers will learn the vital importance of understanding what they want from data, before they commit to a platform/vendor. The wrong choice can waste time and money!
Marshall Sponder is the only Social Media Analyst with access to dozens, if not hundreds of analytic platforms. He is able to discuss each tool from the perspective of an experienced user, rather than relying on sales pitches to determine a platform's capabilities and limitations.
Social Media Analytics is full of relevant case studies, and in-depth interviews with executives and developers of analytic platforms. Digital versions of the book include many links to companies and articles cited in the book.
There's a lot of value here for PR, marketing, and MarComm agencies, but perhaps even more for their clients and other decision makers who want to know the quality of the data they are paying for, and how useful the resulting reports will be.


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Align Strategy With Metrics Using Social Monitoring Best Practices

"Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately."—Paul Holmes, The Holmes Report

"Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil."—Ryan Rasmussen, VP Research, Zócalo Group

"Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks."—W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research

"Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media."—Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com

About the Book

Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you're applying the right systems and know how to use them.

With Social Media Analytics, you'll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to:
Choose the best social media platforms for your needs
Set up the right processes to achieve your goals
Extract the hidden meaning from all the data you collect
Quantify your results and determine ROI

Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond "up-to-date" and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years.

Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.


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Quantitative Corpus Linguistics with R: A Practical Introduction Review

Quantitative Corpus Linguistics with R: A Practical Introduction
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I evaluated this book for use in my course in quantitative corpus linguistics and decided not to use it. The problem is not with the content, which is impressive; Gries knows his stuff and I learned a lot. Unfortunately, the format, structure, and execution of this book are seriously botched, and in the end I didn't want to subject my students to the pain that I suffered having to read it. Here are the major problems: (1) The exercise boxes promised in the introduction are inexplicably missing from the text (you need to go to the web site to find them). (2) The typeface is painfully tiny. (3) Some chapters are way too long (Chapter 3 is close to 100 pages, almost half the book). (4) The R code listings are even more unreadable than normal because all the whitespace has been replaced, for no good reason (R ignores whitespace), with gigantic black dots. (5) The index is one of the worst I've ever seen; for example, you won't find "bigram" or "ordinal" in the index, but the entry for "retrieve/search" (whatever that means) points to almost 100 pages. Linguists who want a general introduction to quantitative methods (not specific to corpora) would be much better off with the excellent texts from Johnson or Baayen.

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The first textbook of its kind, Quantitative Corpus Linguistics with R demonstrates how to usethe open source programming language R for corpus linguistic analyses. Computational and corpus linguists doing corpus work will find that R provides an enormous range of functions that currently require several programs to achieve- searching and processing corpora, arranging and outputting the results of corpus searches, statistical evaluation, and graphing.

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Reading the Web: Strategies for Internet Inquiry (Solving Problems in the Teaching of Literacy) Review

Reading the Web: Strategies for Internet Inquiry (Solving Problems in the Teaching of Literacy)
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I was required to read this book for a class I was taking. At first glance I thought it would be "just another textbook." However, I quickly realized what a goldmine of information and guidance the book delivers. It takes a huge concept and breaks it down into readily usable applications. Too often I will find great theory resources, but they will lack the day-to-day nitty gritty of application. This book has the theory, the steps, the handouts, even the lesson plans. I found the readability engaging and direct. Great resource and great introduction into the miasma of inquiry-based research and 21st literacy skills. Thank you, Drs. Eagleton and Dobler, you have given me a launch into a whole new curriculum!

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Packed with ideas and instructional activities that cut across all content areas, this engaging book provides a comprehensive framework for promoting vital Web literacy skills in grades 3-8. Teacher-friendly special features include helpful graphics, sidebars, practical tips, and nearly 100 reproducibles. Using a research-based, classroom-tested model of Internet inquiry, the authors explain the "whats," "whys," and "how-tos" of helping diverse learners: *Locate useful information sources on the Web*Navigate the contents of a website*Critically evaluate what they read online*Synthesize the results of an Internet inquiry*Express new knowledge in their own words

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A Better Pencil: Readers, Writers, and the Digital Revolution Review

A Better Pencil: Readers, Writers, and the Digital Revolution
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A slim book, but not an easy read. Lots of repetition of ideas and content, as if the book had been written as separate essays and then stitched together without the aid of a good editor. He goes off on tangents within chapters which often had me re-reading pages to see if I had missed a transition.
Pitched as a book about how people have reacted to and adopted new communication technologies, it is really more a light historical overview of the topic. Disappointing. If you like technology and history you've already read most of this book elsewhere. Lots of rehashing of Petroski's book on the pencil and on Thoreau. Chapters on handwriting and Wordstar don't really add much. The last few chapters begin to get at what I thought the book was about -- how people react to and adopt new writing/communication technologies. The illustrations are also not the best, although some are at least interesting. The early Photoshop ad showing Marilyn Monroe holding Abraham Lincoln's arm is something I had not seen before.
If you haven't any background in the history of technology and want a very brief overview, this might be of interest. For me there are better sources and better edited books written in a more engaging style.I expected a lot more than I got.

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Computers, now the writer's tool of choice, are still blamed by skeptics for a variety of ills, from speeding writing up to the point of recklessness, to complicating or trivializing the writing process, to destroying the English language itself. A Better Pencil puts our complex, still-evolving hate-love relationship with computers and the internet into perspective, describing how the digital revolution influences our reading and writing practices, and how the latest technologies differ from what came before. The book explores our use of computers as writing tools in light of the history of communication technology, a history of how we love, fear, and actually use our writing technologies--not just computers, but also typewriters, pencils, and clay tablets. Dennis Baron shows that virtually all writing implements--and even writing itself--were greeted at first with anxiety and outrage: the printing press disrupted the "almost spiritual connection" between the writer and the page; the typewriter was "impersonal and noisy" and would "destroy the art of handwriting."Both pencils and computers were created for tasks that had nothing to do with writing. Pencils, crafted by woodworkers for marking up their boards, were quickly repurposed by writers and artists. The computer crunched numbers, not words, until writers saw it as the next writing machine. Baron also explores the new genres that the computer has launched: email, the instant message, the web page, the blog, social-networking pages like MySpace and Facebook, and communally-generated texts like Wikipedia and the Urban Dictionary, not to mention YouTube.Here then is a fascinating history of our tangled dealings with a wide range of writing instruments, from ancient papyrus to the modern laptop. With dozens of illustrations and many colorful anecdotes, the book will enthrall anyone interested in language, literacy, or writing.

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