Average Reviews:
(More customer reviews)I'm a UI and usability professional. Not a search engine optimization expert. So this book offered me the perfect bridge between the two disciplines. In fact, the book discloses some surprising (and surprisingly valuable) nuggets that I'm able to incorporate into my work immediately.
This book is a pixel-perfect fit for designers on all ends of the spectrum, and for anyone running an online business. I recommend it to anyone who cares about creating a better user experience for all the visitors whose trip to a site begins with search.
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This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
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