Main Street Gone Wild: How savvy small biz owners can expose themselves on the internet and rake in the cash. (Volume 1) Review
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(More customer reviews)I was impressed with the depth of Main Street Gone Wild. We have a rare book business that we run from home and it's becoming serious enough where we have hired an employee to handle shipments. But with the new employee we also need to make more sales to cover her extra expenses. We turned to a few titles, including Main Street Gone Wild, to see if we could get more exposure online than we currently have with just eBay and Abe. We were surprised at how MANY resources Main Street Gone Wild explores. The Promotional Strategies chapter alone was worth far more than the cost of the book for us but then we REALLY seemed to hit a homerun with Facebook ads. Not only had we never considered them, we wouldn't have known where to begin if we had. This book showed us and we have ALREADY in a few days' time received business from those ads that are more than paying for themselves. This is a COMPLETE SOLUTION for any business who needs to know how to leverage the Internet to bring in more sales.
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In the last decade or so, the internet has become more and more ingrained into our daily lives. People use the internet to search for almost everything, including local businesses and other local information. With the explosive growth of smartphones like Android and the iPhone, this move to searching for everything online is just going to happen faster. If you're not reaching your customers (and potential customers) in the places they're searching for information, you're going to get left behind by your competition that is. In this book, we're going to look at some of the things that you need to be aware of when marketing on the web, as well as some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often.
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