Average Reviews:
(More customer reviews)Apparently we live in an era where anyone can now be an author. This book is a joke. A bad, bad joke. There are more typos and awkward syntax in the first chapter than you'd find in most 6th grader papers. The jumbled organization makes me believe that this thing was slapped together over a weekend.
Yes, it really is that bad.
And the 'expertise' or intellectual qualifications of the author? I leave that to you to decide, but when I see constructs like his 'marketing triangle' or advice to small businesses that they need to spread their message/marketing budget across as many different media as possible, which any experienced small business marketer will tell you is tantamount to flushing your budget down a toilet, I have serious doubts.
Click Here to see more reviews about: Sales Lead Generation for Small Business: The Complete Guide to Getting More Clients with Online & Offline Marketing
Sales Lead Generation is about getting you more clients, and how ANY small business can achieve that. In clear language we show you how to implement highly effective marketing by harnessing the internet.These lead generation strategies deliver measurable results-Toby Marshall and his team of internet marketers reveal the secrets in the marketing bible for small business.With these strategies your marketing will produce dramatic results. Our internet experts have condensed their experience to deliver you more leads and sales, whether you work in BtoB or BtoC.The solutions covered include:* Integrating Social Networking into your marketing and lead generation* Why Google Adwords are a goldmine-at least for the next 2 years* The 2 BIG mistakes that 95% of companies make with websites* Why video is so powerful at generating leads- how to put it on your website quickly & effectivelyFinally, here it is:Clear and simple marketing that works!
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