Marketing in the New Media (Numbers 101 for Small Business) Review

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I thought this was a wonderful book. I have been looking for such a tome for a while now. Most of the books I have found about Internet marketing go heavy on marketing on the Internet and not on how marketing on the Internet can compliment traditional marketing. This book does the latter.
Marketing through traditional media (TV, Radio, & Print) goes great with marketing through "New Media" (Internet, cell phones, & iPods). This book will show you how to combine traditional and new media in your marketing efforts. In my humble opinion, this book does a nice job at it.
Marketing through traditional media has never been all that productive; it involves "interruptive" marketing tactics. Customers usually view ads, billboards, commercials, etc. as wastes of time. According to the author (and to me) it is advisable for business owners to get their Web sites indexed online in directories and search engines and let the customers come to the Web site if they so choose. And customers will only come if they don't view the Web site as a waste of time.
This book points out that traditional media work better than directories and search engines when it comes to getting customers to visit your Web site. And integrating traditional media into your new media marketing plan is where this book really shines. This book is not about simply buying ads online. The design of your Web site is essential to the success of your marketing effort. And this book will help you with that. Consider also another book I particularly like on that subject. See The Web-Savvy Writer (ISBN: 0977830403).
I'm not really into "buzz" and the cell phone and iPod scene, but this book covers those media as well as the Internet (Web sites, email, blogs, message boards, membership in social networking sites, etc.). Anyone who wants to get insight into the basics of Internet marketing and the absolutely essential elements that must be incorporated into traditional campaigns to get a maximum return on their marketing dollar should get a copy of this book and study it. 5 stars!

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Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere.Companies today can no longer ignore incorporating elements of new media in their marketing campaigns. Combining new media is absolutely essential to "close the sale" and get the consumer to take action in a measurable way.Many small-business owners and marketing professionals are entering into new, unfamiliar territory, and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms.By giving case studies of companies that combined television, radio, and print marketing with new media marketing, Berkley shows the reader the ins and outs. The book outlines the elements of successful website design and explains how to analyze web traffic reports and online customer behaviors on a deeper level. It will enable readers to make informed decisions about how their campaigns are performing.

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