Advertising after the Econoquake Review

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(More customer reviews)My husband runs a company in a city of half million people that has recently been loosing customers. He seldom reads "business" books opting instead for authors like Grisham, Baldacci and Tom Clancy, so I became curious when I saw him absorbed in a book on advertising. Driving off for a morning appointment he left the book on the kitchen table where I picked it up and began to read. As I took the book to my favorite chair in the great room I unintentionally spent the morning becoming more and more fascinated by its contents and its easy flow (especially for a book you'd think would be boring and filled with facts and figures. couldn't wait for him to get home so I could tell him how much I now know about this stuff, and also that he should keep on reading it ... and then read it again! There are some earth-shaking, break-he-mold, Econoquake answers in this book. He's going to think I'm so SMART!

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JESS DUBOY TURNS ADVERTISING WORLD UPSIDE DOWN 1969 - AUTHOR PRODUCES The 1ST SELLATHONIN THE USA. Photo from live event.1976 - AUTHOR PRODUCESThe 1ST TOYTATHONIN THE USA. Photo from taped event60's TO DATE - PRODUCED OVER18,000 COMMERCIALSA NATIONAL RECORD.1991 photoFor the first time in print the author, the most experienced and proven ad man in America shows the courage to blastspecificmediaforbeing overpriced and ineffective. If you're a business that relies on attracting new customers from your town and market area, this book tells you HOW, WHY and WHAT to do;and equally as important, what NOT to do.Read on as favored and longusedmarketing ideas tumble under their own "quake" of ineptitude.Learn how to thrive in our new, forever changed digital world by doingthe smartthing while your competitors refuse to accept the new day.If you have $1,000,000 a year to spend on marketing or zero; if you own an auto dealership, furniture store, restaurant, body shop, legal firm; or any outfit thatneeds the "folks" to seek your services, the author coaches you with exact dos and don'ts.TODAY-AUTHOR CREATES THE SILVER BULLET STRATEGY:THE MEDIA-THE MESSAGE-THE METHODOLOGY

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