Trendspotting: Think Forward, Get Ahead, Cash in on the Future Review

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(More customer reviews)Richard Laermer's Trendspotting is exactly what the author claims it to be -- Cliff Notes for future business trends "without the guilt." In an easy to read, light style (I read it in a few hours on the plane) Laermer conveys what makes the time we live in so filled with possibility. From SMS messaging and integrative medicine to spirituality and wireless infrastructure, he lets the people who are doing it talk about it; and then throws in some of his own spice for good measure.

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This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and society at large. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundreds of compelling predictions, and revealing how these ideas will impact your life. With TrendSpotting, the future's in your hands.

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