Average Reviews:
(More customer reviews)In contrast to several recent books on the importance of managing with data analytics, Data Driven starts with the IT infrastructure required to maintain consistent data, then focuses on data quality from the executive perspective of the hidden costs of poor data, and finally, explores how to make better decisions through proper data management.
A nice twist is a chapter on content providers who bring packaged data to the marketplace. This is a growing segment that is applicable to every business, since every business collects data that has value to companies in its ecosystem.
There is a chapter on Social Issues, which is great in intent but weak in content. Sad...
The book ends with "what to do over the next one hundred days" advice. If managers are serious about treating data as a business asset, then this chapter lays out the essentials of what to do.
I recommend this book for business executives to orient their thinking about data as a business asset and to realize what tangible actions must be done to make that a reality in their companies. I know that these are old old themes for the IT profession. However, these fundamental themes are oldies but goodies!
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