Average Reviews:
(More customer reviews)At one time it seemed that everthing I touched turned to gold. I was motivated also, like the author, by an impoverished childhood. As a successful adult, I had everything I wanted and needed. I now find myself rising out of the ashes of a number of devastating life changes that I had no control over. I previously loved being in the beauty industry. So I started out on the road again to improve my technical skills. Mission well accomplished. I tried working for a handful of owners and felt myself critical of the way they ran thier business...I ended up with a "bad attitude"! Meanwhile, they were experiencing NO GROWTH, and/or producing NO FRUIT. I really learned what not to do, but I felt that there had to be more to learn (I'm an artist, not a business person.) This book, for me, crystalized, in my mind, a big picture for how to approach building my business. It adressed the easy to overlook mistakes I saw owners making. Especially helpful to me has been the advice to "Create and structure your spa business in a way that is emotionally and financially rewarding to you." So simple...and it was the way I made money in the past, but I never applied this to my work in hair. THIS is how we can avoid the burnout that plauges so many owners. Now I work for myself, and I'm starting small, but this advice and many other simple concepts promoted in this book have already paid dividends. I appreciate that Mr. Lok came from humble beginings and worked "smarter." I apologize to the negative reviewer...I must politely disagree. This book is an easy to reference gem. I will read it more than once. I rarely save books, but this one is staying.
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Foreword by Jay Conrad Levinson, The Father Of Guerilla Marketing, 21 million copies sold worldwide
• Have you lost the passion, the drive and the fire you once had for your business? • Are you tired of riding the financial roller coaster, where sometimes your appointment book is overflowing with a waiting list and sometimes it's empty as a desert? • Are you hitting the "glass ceiling" of success that virtually every salon or spa owner hits - where income peaks, plateaus, and eventually goes down? • Is your salon/spa business sucking the life out of you? Physically draining and preventing you from having a normal life, such as family get-togethers, time with your friends, your children's sports day, dance performances, and so on. • Are you sick and tired of wasting money on advertising that doesn't get you new clients? • Are you looking to expand to a bigger space or add another location but you are afraid to make the move? • Are you sick of struggling, taking all the risks and putting in "sweat equity" that you're about ready to throw in the towel and get a "regular job" with regular work schedule and regular pay? • Do you want to continue running your salon/spa and have a great "lifestyle" with plenty of money to pay your bills, your mortgage, your car loan and to build a nest egg of cash while having the freedom to work less and when you want? If you answered "YES!" to one or more (maybe all) of these questions, then Lies Salon Owners Believe is the book for you. In this book, Dan Lok and DJ Richoux shatter the seven lies that are holding your business back. Next, they reveal the truth behind why most salon businesses don't work - and what to do about it. They also share with you strategies and techniques you can utilize to increase your odds of success. Now is the time to take control of your destiny and to take action. Use the strategies in this book to achieve the life you've always wanted. Now is the first time that you have a chance to stop hoping for a better life and start creating it.
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