Low-Budget Online Marketing for Small Business Review

Average Reviews:

(More customer reviews)The book's Table of Contents give a good idea of this book's coverage. Here's a list of chapter titles:
- The Benefits of Online Marketing
- Attracting Your Target Audience
- Create Effective Content
- Generate Free Advertising
- E-mail Marketing
- Building an Online Community
- Co-Branding Strategies
- Getting to the Top of the Search Engines
- Buying Traffic through Banner Ads
- Basics of Good Web Design
- Working with your Web Developer
This book is a quick read because there is no filler. It is an easy and entertaining read, that you will find yourself returning to time and again as a reference.
I like the way the author used case studies to add interest and humor to the book while providing justification for best practices it recommends.
Don't overlook this book because of its low price. It provides complete coverage and serves as an easy to follow "blueprint" for getting the maximum bang for the buck from your online marketing campaign.
This book will not steer you wrong.

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Large companies have huge budgets for marketing their products and services online. What's the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve big-business marketing success on a small-business budget. Low-Budget Online Marketing for Small Business takes readers behind the scenes of successful marketing campaigns. The book shows small-business owners how to cut costs so that they can adapt the same successful marketing strategies that big companies use. Topics include: Targeting a marketing campaign; Generating free advertising; Marketing by using e-mail; Building web communities; Learning successful co-branding strategies. For anyone looking to attract attention to their small business on the web, this book will show them how, and with only a minimal investment.. This is a New updated edition now with CD-ROM.

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