Flight Plan to Sales Success: New Media Marketing for the Aviation Industry Review

Flight Plan to Sales Success: New Media Marketing for the Aviation Industry
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I was really excited to receive my book in the mail. However, after the first 15 min sitting down with this book I scanned and scrolled through the few chapters. I was hugely disappointed. It basically is a broad overview of basic social media marketing opportunity's using twitter, Facebook and blogs that most people already using those services could very well figure out.
It became very apparent to me that as you flip page to page you are confronted with useless information, that leads to a sentence statement such as "This is how you can engage ABCI to manage and plan your media campaigns and manage social media within your company".
It is a teaser publication to try and grab your attention and motivate you to hire ABCI. Every other page it seems is a plug or advertisement for ABCI. A person could do much better by gleaning information from blogs and books already written for social media marketing and the apply that to aviation.
Sorry but I would not recommended to buy this book, especially for the price. Its a waste of time and money.

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This book puts marketing in perspective, in plain English, explained in terms familiar to aviation professionals. It includes industry-specific examples and case studies.

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