Average Reviews:
(More customer reviews)I liked the title, I am interested in the topic, so I bought the book. Five chapters in I am still looking for the 100 years of experience touted in the introduction.
Chapter 1 is a pep talk for what is not to follow. I guess you have to start somewhere.
Chapter 2 is a lawyers review of business structures that can be found in any introductory business text or online for free. I thought it ironic that a line was included about being sued for a customer tripping in front of the business. Hey Guys! This is an E-business! Customers don't trip over things in cyberspace. It would be nice if things like: where exactly a cyber-company is located, or choosing the best tax structure for a cyber-company, were covered. They are not, so don't bother looking.
Chapter 3 launches right into raising money for the new company. One of the chief attractions of this venue for me was the low entry barriers and relative ease with which a company could be launched on a shoestring. Instead we waste an entire chapter telling you what you already know about raising money.
Chapter 4 starts to get to the meat of the book, strategies for creating products. Telephone interviews, personal experience, etc. The actual selection of a topic, though critical, seems to be overlooked. Perhaps I should say, how to choose an optimal topic is ignored. It is assumed you will find some topic to pursue. Some discussion of keywords, amazon research, etc. would have been nice, but don't look for it here. Instead, if you happen to stumble over a winning topic, this chapter will tell you all the wonderful spin-offs you can make with it.
I am seriously considering putting the book on the shelf at this point. So far it has been a waste of time and trees. Perhaps I will write my own....
Just my opinion,
Greg
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