Average Reviews:
(More customer reviews)I have worked in the silo of public relations (P.R.), which used to be separate from marketing.
In many respects that separation is archaic. P.R. and marketing now overlap and co-exist online within
social media websites and communities. I received a review copy of this book and, as non-technical
P.R. professional, I found this book an eye-opener.
Authors Catherine Juon, Dunrie Greiling and Catherine Buerkle are coaches experienced
in dealing with novice and experienced marketers, and they address their readers' concerns
systematically and with clarity.
The authors write in plain, accessible English in order to help readers judge the maturity
of their current online marketing plan. They offer solid methodology for measuring the value of a
program in order to improve it. They also detail simple ways to get significant improvements.
If you're interested in developing and/or refining an Internet marketing plan, Internet Marketing,
Start to Finish provides deep, personal coaching on how to weave together the elements
of a successful web-based plan.
Click Here to see more reviews about: Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics (Que Biz-Tech)
This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show you how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show you how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. You'll learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer you new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace.
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