Small Business Smarts: Building Buzz with Social Media Review

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(More customer reviews)You always hear about the importance of social media in business. However, many small business owners just don't think it is necessary or think it's for them. This book clears up the questions behind the importance of incorporating social media into your small business marketing and advertising efforts in a simple and fun way.
It's no secret that the one thing everyone carries around these days is a cell phone and access to information is at their fingertips. This book helps you understand how to capitalize on that and not miss out on an opportunity to communicate with your customer in a practical way.


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Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy.



Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.

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