Average Reviews:
(More customer reviews)I just finished reading Jennifer Campbell's impressive how-to book "Start and Run a Personal History Business" published by Self-Counsel Press. Wow! What a fantastic resource, and a "must buy" for anyone just starting out or considering a career change to this burgeoning field. It's really terrific--organized, interesting, informative, well-written, clear, highly useful and quite engaging. As one who likes to "read everything published" on a subject before jumping in, I would go so far to say that this book will go a long way to giving you the confidence and the tools to actually get up and running sooner rather than later.
Jennifer has an accessible and happy voice as she walks you through each step of the business, marketing and implementation processes of the relatively new profession of personal historians. Her use of examples and samples are enormously satisfying, (I particularly liked the inclusion of an interview "as recorded," and how it might read after the editor had applied his/her deft hand,) and she anticipates the concerns and unseen pitfalls that might weigh heavily for the newcomer. Don't let fear of the unknown dampen your enthusiasm for starting a new venture- Jennifer covers so much ground that you will feel amply prepared and armed with the tools to be a success. Honestly, I couldn't come up with a single thing that she didn't at least touch upon, and she obviously speaks from experience. She also sounds like she loves what she does!
While clearly this book is targeted to people new to the field, it would get ample use in the seasoned personal historian's library as well. Jennifer offers sage advice for providing top-notch customer service, managing your time and pricing yourself correctly in the marketplace. This is one business expense that will pay for itself in no time.
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Anyone can start a personal history business to meet the demands of communities, families, and even corporations to record and preserve the stories they want remembered. The preservation of memories was recently noted by The Wall Street Journal and The New York Times as a profitable business opportunity, and appeals to a broad range of people. This practical guide covers every stage of business development including how to actually do the work, starting up, education and training, marketing and expansion, and a step-by-step guide for new personal historians to produce a first project.
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