Fashion 2.0: Blogging Your Way to The Front Row- The Insider's Guide to Turning Your Fashion Blog into a Profitable Business and Launching a New Career, Vol. 1 (Volume 1) Review
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I just finished reading this book, which only took me a few shorts hours and I loved it. As a fashion blogger myself, I found it so helpful.
Get your highlighters and pens ready! Yuli gives great tactical advice for bloggers. I found myself marking up the pages with lots of notes. She provides her insider knowledge that she has gain after years of experience. I especially found the Fashion Week section helpful because she explained how to approach them if your registration gets declined at first. It is possible to get in!
She interviews success stories such as Gala Darling and What I Wore. I love how she pointed out that we (bloggers) are all in this together. When you work with brands or go to Fashion Week, remember you are still representing all bloggers. So if they have a bad experience with you, they'll assume all bloggers are unprofessional. And yes most still think we work in our pajamas.
If you are serious about blogging then this book should be your bible. Are you going to pick up this book? You better!
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In this first of its kind insider's guide, Yuli Ziv, Style Coalition's founder, reveals the secrets behind her own online success and that of her network, which represents more than 50 top fashion and beauty bloggers, in partnership with ELLE. You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphereFull of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!
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