Average Reviews:
(More customer reviews)I don't know why I'm telling you about this great book. If you're one of my competitors, you're going to read this review, probably buy the book, learn all the secrets on how to get partnerships with Fortune 500 companies, and then go after all the deals I'm about to close.
This book tells you step by step how to analyze your business product strengths, how to figure out who would be your ideal partnership targets, and then how to go out and get them. The only thing that Ron Kunitzky doesn't include is a silver platter.
Whether you are running a big, medium sized or small business, there is priceless information in every chapter of this book that will lead to more sales and profits. It took me over a week to read this thing. After every page I would have to stop and write down another idea on how I could use Kunitzky's principles to further my business plan.
One second thought, do me a favor. Forget what you just read. This book stunk. The secret to my past business successes is finding new resources like this and then not telling anyone about them. If by some chance I inadvertently succeeded in peaking your curiosity and you happen to buy this book, at least promise me you will keep it to yourself.
Lloyd Ecker
Founder of Baby To Bee
All About The Baby, LLC
Funny For Money Enterprises, LLC
The Sophie Tucker Project
Click Here to see more reviews about: Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration
Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level.
Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept.
A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less.
Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.
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