Showing posts with label get rich. Show all posts
Showing posts with label get rich. Show all posts

Ahead of the Curve: Nine Simple Ways to Create Wealth by Spotting Stock Trends Review

Ahead of the Curve: Nine Simple Ways to Create Wealth by Spotting Stock Trends
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This book reads as if someone looked over the past few years of stock prices, picked a few stocks that went up significantly in price, then made up stories to explain why she invested in them. The endless tales of stock market success could not possibly be true. Well, they might be, but there would have to be an almost equal supply of purchases that did not fare so well. Nobody could have the batting average this woman implies.
Basically, she explains, over and over again, how she caught wind of a trend (brilliantly ignoring all the fads and looking only at real trends), found a stock that could profit from the trend, bought it low, then sold it high. Presto! Easy as that. She even demonstrates a worksheet that takes us into her thought process. She writes "lower interest rates," then makes deductions from there on the impacts to various industries, such as housing and mortgage finance companies and makers of home fixtures. Incredibly, her ability to predict what stocks will benefit from low interest rates includes companies that sell all manner of home renovation equipment, but she presciently manages to exclude the giant home reno stores like Home Depot and Lowe's (which of course have not performed well over the past few years).
There is simply no way anyone could have made as many brilliant forecasts as this woman claims (at least not without making a commensurate number of not-so-brilliant forecasts). While her concept of looking for trends and trying to logically deduce the extent of the trend and any secondary and tertiary effects is a great idea, all the difficulties inherent in doing such analysis is completely ignored.

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The most important edge you can develop in becoming a smart investor is knowing how to spot an emerging trend before the pundits are advertising it and everyone jumps on board. As global investment specialist and popular AOL Finance Editor and Money Coach Hilary Kramer knows, picking the stocks that are hot today doesn't give you that edge -- it just makes you part of the pack. Instead you need to learn how to get ahead of the curve, discovering the trends that will lead you to the best up-and-coming companies well before others are on to them. You don't need elaborate calculations or a degree in finance to discover great investment opportunities. As Kramer reveals in this fascinating and indispensable book, the clues are all around you, hiding in plain sight -- you just have to learn the secrets of spotting them as you go about your everyday life. Offering a wealth of specific examples from her own wildly successful investing career, Kramer divulges the remarkably effective techniques she uses to spot trends: nine powerful yet simple methods for discovering trend indicators all around you. Who would have thought that, in the days of the Atkins diet anti-carb craze, a company called Panera Bread -- now a booming chain -- would be a great investment? Hilary Kramer knew it would be. How did she know, way ahead of the crowd, that Embraer, an aircraft manufacturer located in Brazil, of all places, was becoming a market leader and had great growth potential? She knew how to spot the trend. As she shows, if you follow her simple methods, you, too, will be able to: • Identify reliable market trends early • Spot other, secondary, trends that will be sparked by more obvious trends • Discover the clues in everyday life that will lead you to great growth companies • Evaluate which companies among the competition are the best investments • Recognize when a trend is peaking and it's time to sell Armed with her time-tested techniques, your own eyes and ears become your most reliable and powerful resources for market-beating wealth creation, not only today but for the rest of your life.

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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich Review

No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
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The very important message of this book is there is a growing number of affluent, mass-affluent and super affluent consumers that are not confined by or do not let price be the major determining factor in their purchases.
Almost anyone selling products or services to the general public will benefit from the valuable lessons contained in this book.
The book is divided into three parts. Part one describes the affluent. Part two discusses what they spend money on and part three talks about how to get them to do business with you.
This is a typical Dan Kennedy no B. S. book. It is straightforward, full of great information and well written, a bit humorous at times. Dan also, as any great marketer would, provides some information about his own products. There is no point in letting this upset you. Learn from what he does.
The central theme of the book is that it is foolish to spend your time, money and energy struggling to get money from people who have very little of it. It is much more productive to concentrate on those where price is not necessarily a major issue.
Another lesson is the more affluent the customer, the more he is looking for expertise, relationship and most of all understand. He wants, actually demands respect. The quickest way to lose an affluent customer is to show disrespect for him and his position. They want and are willing to pay for respect and special privileges.
You need to make owning your product or using your service be of significance to the user. He wants to feel that he is gaining something exclusive.
Most business owner link price to product and feel they must try to justify the price based on the intrinsic value of the product. If you are going to sell for higher margins, you must cut the link between product and price. You do this by always discussing price in context - delivering what the customer values.
The book is a study in marketing. The biggest lessons in the book are that you must get out of your own mind and understand what the customer values. You are not your customer. Focus on the experience of the customer.
And if you are going to be successful in marketing, you must have a marketing system. Random acts of marketing are of little value.
A real education in marketing. There is also a valuable CD included with the book.

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Start Your Own Information Marketing Business (Start Your Own Information Marketing Business: Your Step-By-Step) Review

Start Your Own Information Marketing Business (Start Your Own Information Marketing Business: Your Step-By-Step)
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I liked the title, I am interested in the topic, so I bought the book. Five chapters in I am still looking for the 100 years of experience touted in the introduction.
Chapter 1 is a pep talk for what is not to follow. I guess you have to start somewhere.
Chapter 2 is a lawyers review of business structures that can be found in any introductory business text or online for free. I thought it ironic that a line was included about being sued for a customer tripping in front of the business. Hey Guys! This is an E-business! Customers don't trip over things in cyberspace. It would be nice if things like: where exactly a cyber-company is located, or choosing the best tax structure for a cyber-company, were covered. They are not, so don't bother looking.
Chapter 3 launches right into raising money for the new company. One of the chief attractions of this venue for me was the low entry barriers and relative ease with which a company could be launched on a shoestring. Instead we waste an entire chapter telling you what you already know about raising money.
Chapter 4 starts to get to the meat of the book, strategies for creating products. Telephone interviews, personal experience, etc. The actual selection of a topic, though critical, seems to be overlooked. Perhaps I should say, how to choose an optimal topic is ignored. It is assumed you will find some topic to pursue. Some discussion of keywords, amazon research, etc. would have been nice, but don't look for it here. Instead, if you happen to stumble over a winning topic, this chapter will tell you all the wonderful spin-offs you can make with it.
I am seriously considering putting the book on the shelf at this point. So far it has been a waste of time and trees. Perhaps I will write my own....
Just my opinion,
Greg

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