Average Reviews:
(More customer reviews)If you've been reading the newspaper, there's not much new here. Vise skims over issues but doesn't help you understand them.
He describes Google's library project, but doesn't explain how these millions of books are to be scanned. He says "click fraud" is jeopardizing Google's advertising model, but he doesn't explain how these bots are created or how they can be stopped. Several times he tells us Sergei Brin is a great deal-maker, but he cites no good examples -- except that Brin once redirected the private jet to London to pull an AOL Europe deal out of the fire ... by dramatically sweetening his offer to outbid Yahoo.
There are many other examples where you'd expect greater insight or behind-the-scenes reporting. The auther doesn't seem to have gotten any inside access to the founders, the CEO, the VCs or any other key protagonist.
You do get, however, a recipe for fried chicken.
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