Average Reviews:
(More customer reviews)I really enjoyed reading "The Digital Handshake" and learned quite a bit about how to use Social Media to grow my business. I've read other books about Social Media before but they were geared toward corporations and very large businesses.
I found there to be much more information that was relevant to my small business. This book not only gave me specific ideas about how to use social media for marketing my small business, but also taught me more about the nuts and bolts of each medium so that I can better understand how to create content.
Click Here to see more reviews about: The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
Practical applications for using social media to boost your business
Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.
Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.
Explains how you can use social media to grow your business and connect with consumers
Author Paul Chaney is a leading authority on blogging and social media
Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more
Shows how to design a comprehensive marketing strategy using traditional and new media platforms
Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.
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