Average Reviews:
(More customer reviews)There are a series of books that I keep on a special - quite small - bookshelf. I try to reread each of them every year or so. While I've gotten to the point that I know what they say, but each time I go through one of them I get an idea or two to try in promoting my business.
This book has made it to that shelf.
It got a decision to be put there while I was reading it at the book store. On page 24 there's a story of a lady wanting to sell helmets in a state with no helmet law. So she started stocking children's helmets. When riders told her they didn't want a helmet she asked, 'What about one for the child, they aren't old enough to make that decision for themselves.' What daddy could resist? Then a month later they were back for a helmet for themselves after the kid was asking, 'Daddy, where's your helmet." So a sale for Daddy, little Jimmy and little Suzie. Three sales for one question.
Then on page 83 there's the advice:
Shoot your web designer if they:
Suggest flash intro pages
Suggest frame pages
Suggest templates.
Yes, Yes, Yes!
One point about the web I do not agree. Learn to do your web site yourself. You may hire a designer to do it at first, but then maintain it yourself. It isn't hard and you won't be nickled and dimed to death over every small change you want.
I could go on, but I'm sure you get the idea. All of his ideas won't be applicable, but if you get a good idea or two each time you read through it, the book is worth it's cost many times over.
Click Here to see more reviews about: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
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