Showing posts with label web 2 dot 0. Show all posts
Showing posts with label web 2 dot 0. Show all posts

Real Estate v2.0: A Professional's Guide to Dynamic Websites, Blogs, and Podcasts Review

Real Estate v2.0: A Professional's Guide to Dynamic Websites, Blogs, and Podcasts
Average Reviews:

(More customer reviews)
Although written primarily for a US audience (and I am Canadian), this book is insightful and timely in its subject matter. Web 2.0 technology is upon us at a time when many real estate professionals still barely understand Web 1.0 technology. Sure, they can hire a "techy" to do it all but the costs are increasing dramatically and the short term pay off is low. Web 2.0 promoting is a long-term payback form of self-promotion--more a social network philosophy.
This is alien to most agents, especially in Canada, which although it enjoys a higher per capita computer saturation than the US, is waves behind in incorporating emerging technologies into business activities on par with traditional practices.
This book opens the eyes of those "tech-savvy" enough to understand where the technology is going and why Real Estate professionals need to stay up to speed. If you think it's complicated now, wait till what this book talks about is taken for granted (within 10 years easily). If you don't understand what's coming, you'll play catch up for the rest of your career. This book introduces the emerging technologies very well, in understandable language for those who at least know what RSS is and why it will not only change the average agent's personal website but make obsolete most franchised system's sites unless they get with the program quickly.
With references to successful and competitive websites now in existence, the book acts as a guide to emerging technologies in practical use...one of the best ways to learn what works and what doesn't work, in my opinion.
If you want to sell real estate into the next decade and beyond, you need to read this book. It gives you an insight into the future way of doing business.

Click Here to see more reviews about: Real Estate v2.0: A Professional's Guide to Dynamic Websites, Blogs, and Podcasts



Buy Now

Click here for more information about Real Estate v2.0: A Professional's Guide to Dynamic Websites, Blogs, and Podcasts

Read More...

The Long Tail: Why the Future of Business is Selling Less of More Review

The Long Tail: Why the Future of Business is Selling Less of More
Average Reviews:

(More customer reviews)
Well, timing is everything... and isn't always fair. Had I not just completed reading Jeffrey & Bryan Eisenberg's "Waiting For Your Cat to Bark?" before picking up "The Long Tail," I would probably have given this book 4 stars.
Chris Anderson has done a very good job of showing us the new "economics of abundance," or the connection of supply and demand thru technology and the Internet.
Question: What happens when everything in the world becomes available to everyone?
Answer: A market that never dies... markets for every niche, and vice-versa.
The Long Tail.
Using corporate examples like Google, eBay, iTunes and Netflix, Anderson lends an interesting perspective on how these companies have grabbed the Long Tail theory (consciously or unconsciously) and used it as the foundation for their staggering success. For customers of these companies, being online means unlimited "shelf space" - access to hundreds of thousands of bits of information, products and services they'd never been exposed to otherwise.
But how does the ordinary businessperson experience the success of the eBays of the world? Here, Anderson falls short. He states his "secret" to The Long Tail:
1.Make everything available
2.Help me find it
It's the "help me find it" part that Anderson ignores. In fact, it's the end of the book... you're left hanging, thinking, "So how in hell am I supposed to help people find me?"
Taken for what it is - a good presentation of a present-day theory (and one that was adequately covered in the original article in Wired magazine), the book is fine. But to really understand what it takes to make the Long Tail theory work for you, you must get a copy of "Waiting for Your Cat to Bark." It's in-depth coverage on not only how our economy works today, but understanding how people buy, how to understand what they're looking for and what you need to do to create persuasion magic not only on your website but in all your marketing materials.
This is not a time for "build it and they will come." Understanding an economy is only the first step. The real question is - what are you going to do about it to make yourself an integral part of the Long Tail?
It's too bad "The Long Tail" and "Waiting For Your Cat to Bark" can't be sold in a box set - they were made for each other.

Click Here to see more reviews about: The Long Tail: Why the Future of Business is Selling Less of More



Buy Now

Click here for more information about The Long Tail: Why the Future of Business is Selling Less of More

Read More...

Unleashing Web 2.0: From Concepts to Creativity Review

Unleashing Web 2.0: From Concepts to Creativity
Average Reviews:

(More customer reviews)
This book is an excellent book on Web 2.0 technologies and how they can be used to provide value to users in a Web 2.0 world. The book is a light on technical (programming), but rich on concepts and the business side of Web 2.0. What makes this book useful is the fact that it reintroduces common concepts such as blogs in a way that an executive can understand and take advantage of. The first chapter discusses a brief history of the web. The second chapter goes into explaining what web technologies such as CSS and XML are and what a web service can do for a business. There are a few other very useful chapters in this book, but by no means you should stop your Web 2.0 quest with this book. This book's a great way to start your Web 2.0 journey and it even puts forth the notion of semantic web. But, once you figure out what area you want to concentrate on, I recommend getting a more comprehensive book on that specific topic.

Click Here to see more reviews about: Unleashing Web 2.0: From Concepts to Creativity

The emergence of Web 2.0 is provoking challenging questions for developers:What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax?Which business models are appropriate and how do we implement them?What are best practices and how do we apply them?If you need answers to these and related questions, you need this book-a comprehensive and reliable resource that guides you into the emerging and unstructured landscape that is Web 2.0.Gottfried Vossen is a professor of Information Systems and Computer Science at the University of Muenster in Germany.He is the European Editor-in-Chief of Elsevier's Information Systems-An International Journal.Stephan Hagemann is a PhD. Student in Gottfried's research group focused on Web technologies.* Presents a complete view of Web 2.0 including services and technologies* Discusses potential new products and services and the technology and programming ability needed to realize them* Offers 'how to' basics presenting development frameworks and best practices* Compares and contrasts Web 2.0 with the Semantic Web

Buy Now

Click here for more information about Unleashing Web 2.0: From Concepts to Creativity

Read More...

Building Web 2.0 Business Websites: Business Process Innovation with Web 2.0 and Joomla Review

Building Web 2.0 Business Websites: Business Process Innovation with Web 2.0 and Joomla
Average Reviews:

(More customer reviews)
I will not set here and say I am a Joomla master by any means. I will tell you I have a dozen or so books on the subject and this book is not only poorly written, but the author has no real understanding of Joomla.
With the size of the font, you would think it was written for a 5 year old. It is obvious it was written to just take up space and make it look like a bigger book than its content is worth.
One third of the book just shows html code that is incomplete and left me wondering why the author thought it would work in Joomla or a browser for that matter?
He rambles on and on in the topics with no direction, constantly repeating his words and in the end left me with more questions than answers. There is very little relevance to show this writer even has an understanding of Web 2.0 let alone the ability to write about it.
If you don't believe me just go to his web site [...]. What you see is exactly what he calls a Web 2.0 web site, because the shady examples in the book are this web site. The book tells me to go to the site and I can download the code used in the book. As of this comment there is no link anywhere on the site.
Folks there are a ton of great books on Amazon to help you build with Joomla, this is without a doubt the most useless book I have ever read. It took my two and a half hours to go from cover to cover. I learned absolutely nothing! Jackley Cesar Shame on you for this worthless book! It may be worth 2 dollars not a penny more! If there was a negative position on the star rating you would still rank below that! Sadly enough I have to give you at least one star just to be able to warn people of the mistake they are about to make!

Click Here to see more reviews about: Building Web 2.0 Business Websites: Business Process Innovation with Web 2.0 and Joomla

Modern organizations use the web as a platform to foster innovation in product development, marketing campaigns, recruiting, fundraisers, sales, and support. Web strategists call that trend web 2.0. This book is about web 2.0 business websites. It provides a step-by-step procedure to build a web 2.0 business or organization website that generates results in the value chain of a company. You can use it to: 1- Define web 2.0, and its business rules. 2- Choose components, and features for a web 2.0 website. 3- Create navigation, pages, and contents for a web 2.0 website. 4- Implement the backend of a web 2.0 website. 5- Create a web 2.0 User interface. 6- Create, and organize contents in Joomla! 7- Add features to web 2.0 websites. 8- Configure web 2.0 websites to let users add values in Product Development, Marketing, and Sales and Support. 9- Integrate web 2.0 websites with CRM tools. 10- Integrate web 2.0 websites with IM, Videos, and Voice over IP tools.

Buy Now

Click here for more information about Building Web 2.0 Business Websites: Business Process Innovation with Web 2.0 and Joomla

Read More...

DWR Java AJAX Applications Review

DWR Java AJAX Applications
Average Reviews:

(More customer reviews)
I have used this book in detail and tried a few code samples sucesfuly. I you are a hard core programmer And interested in combining J2EE and Ajax, this is the book for you. Even though its not a very thick soft cover book it is jam packed with information.

Click Here to see more reviews about: DWR Java AJAX Applications

This book covers all the theoretical and practical knowledge required for working with DWR. The book is packed with code and graphics with step-by-step explanations. This book is written for competent Java developers and assumes that you are a professional rather than hobbyist. You should be familiar with the concepts of programming, Web 2.0, and AJAX.

Buy Now

Click here for more information about DWR Java AJAX Applications

Read More...

Ajax in Action Review

Ajax in Action
Average Reviews:

(More customer reviews)
Let me first preface this review by saying this is the first technical book that I've read cover to cover TWICE prior to posting a review. I had to make sure the stuff stuck, because the material covered in Manning's very excellent "Ajax in Action" is really deep. But bringing the next evolution of user experience, giving your web applications a rich client feel, isn't completely easy. This won't scare you away from using Ajax in your existing applications, but make you aware of exactly what to expect.
The book first starts out by presenting a healthy discussion of the key components of remote scripting - CSS, the DOM, JavaScript's XmlHttpRequest object and client callbacks - and how they interact within the scope of your project. Before diving into full-on Ajax development, authors Dave Crane and Eric Pascarello discuss the need for object-oriented JavaScript programing, which will be foreign and awkward to most developers, even those coming from procedural backgrounds like Java and C++. The authors familiarize you with the various ways of composing the unconventional constructs available (JSON-RPC, prototypes) for optimizing remote scripting.
Best practices are encouraged throughout the chapters and enforced in all code snippets. The use of patterns like Observer, Command and MVC and refactoring and module-based programming (mainly .NET assemblies and Java servlets) permeate the entire work. The actual meat of the book doesn't get started until Chapter 9, which the authors clearly state, dealing with the aforementioned discussion of raw JavaScript programming that'll be completely new to most people. But for those not wanting to engage in the massive task of writing syntax by hand, the major libraries available are thankfully referenced.
The book also isn't a "copyist's" title, one that can provide working code right out of the gate. Also, the audience for this work should be fairly sopisticated and experienced with modern-day web programming, as the book assumes a certain level of competency and doesn't waste time with rudimentary concepts or examples. Crane and Pascarello take a platform-agnostic look at incorporating Ajax-style programming into web applications, citing examples in PHP, Java and .NET, and accordingly the examples are all partial and abstracted, to be implemented in whatever platform the developer/reader is familiar with.
This is also one of the few books that I've ever recommended people read the appendices in addition to the chapters. Most titles have supplementary info that doesn't match the flow of the chapters, or exclusionary stuff you can skip, but this book is really a tome of good reading. Appendix B is an outstanding discussion on JavaScript OOP, providing an introduction to and examples in JSON.
Ajax programming is a lot more complex than it lets on, but not as daunting as you might think. This book is critical in your understanding of how to make the next big thing in web development to work for you. A must-have.

Click Here to see more reviews about: Ajax in Action


Val's Blog "A tremendously useful field guide specifically written for developers down in the trenches...waiting for the killer solution..."

Web users are getting tired of the traditional web experience. They get frustrated losing their scroll position; they get annoyed waiting for refresh; they struggle to reorient themselves on every new page. And the list goes on. With asynchronous JavaScript and XML, known as "Ajax," you can give them a better experience. Once users have experienced an Ajax interface, they hate to go back. Ajax is new way of thinking that can result in a flowing and intuitive interaction with the user.

Ajax in Action helps you implement that thinking--it explains how to distribute the application between the client and the server (hint: use a "nested MVC" design) while retaining the integrity of the system. You will learn how to ensure your app is flexible and maintainable, and how good, structured design can help avoid problems like browser incompatibilities. Along the way it helps you unlearn many old coding habits. Above all, it opens your mind to the many advantages gained by placing much of the processing in the browser. If you are a web developer who has prior experience with web technologies, this book is for you.


Buy Now

Click here for more information about Ajax in Action

Read More...

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies Review

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
Average Reviews:

(More customer reviews)
Now you may not know much about what is now called Web 2.0, if not then which planet have YOU been living on, but after reading this book you will know more then even that nerdy 16 year old next door.
Tom Funk jumps from topic to topic with the speed of a run-away broad-band connection yet seems to pull from each topic all that you would need to know to talk knowledgeably with your marketing director at work. He shows you case studies of how each area can and is utilized in real-world situations which is nice seeing as most of this stuff sounds like science fiction to the uninitiated.
Just looking at the Index will tell you that there is something different about this book. Starbucks is right next to Strategy Analytics and MMORPGs is next to Mobile Advertising. Huh? But that's not as important as knowing that you will learn how all these come together to get you up to speed in this ever changing world of Web 2.0.

Click Here to see more reviews about: Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies



Buy Now

Click here for more information about Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

Read More...