Showing posts with label writing web content. Show all posts
Showing posts with label writing web content. Show all posts

Writing for Multimedia and the Web, Third Edition: A Practical Guide to Content Development for Interactive Media Review

Writing for Multimedia and the Web, Third Edition: A Practical Guide to Content Development for Interactive Media
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Timothy Garrand speaks with authority about the many challenges of designing and writing interactive media for the web and other multimedia programs. Writing for Multimedia and the Web serves as a practical guide for writers in the throes of this demanding work. Good writing skills are not enough, as Garrand both shows and tells. His book is packed with writing tips, case studies, and examples of the formats and genres a multimedia writer might tackle, including:
*Storyboards, flowcharts, and other design documents that can be effective to help clients, marketing, and production teams understand a project
*Instructional, video, game and story scripts
*Web sites and kiosks for corporations, marketing, e-learning and museums
*Blogs, podcasts, portals and more...
The best part of Garrand's book is that he follows his own advice, with clear titles and subtitles, lots of indexing, chunked information, and clear-cut paths for quickly finding topics. It's amazing how easily you can scan through the nearly 500 pages of text and the jam-packed CD to get to what you need to know. Additional resources are available for those brave enough to attempt teaching this topic.

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Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) Review

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
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My company is a consultancy that creates interactive learning programs for large corporations. I am especially interested in blending the best practices of instructional design/performance support, technical communication, and web site design. For the latter, this book is an indispensible resource!
I shared the book with our Content Director, who, at first, was too busy to really pay any attention to it. Once he cracked the cover, he immediately wrote me back and raved! The book compiles so many of the basic concepts that he and I desire our entire writing team to incorporate into their projects.
We purchased multiple copies and assigned one chapter to each of our team to present to the team as a whole. These weekly presentations have been refresher for some, but new material for others, and now we are finally all level-set on basic writing/presentation concepts for online delivery. Hooray!
Only negative feedback I can give is that I did hear a bit of grumbling that the author broke her own rules in a couple places - using a few headings that were too long, for example, when there is a chapter specifically on writing good headings. I should probably have docked the rating a bit for that stuff, but overall we got so much good from this little book that I feel I must give it full praise!

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