Showing posts with label book publishing. Show all posts
Showing posts with label book publishing. Show all posts

Beyond The Literary-Industrial Complex: Using The Amazon Kindle And Other New Technologies To Unleash An Indie Movement Of Readers & Writers Review

Beyond The Literary-Industrial Complex: Using The Amazon Kindle And Other New Technologies To Unleash An Indie Movement Of Readers and Writers
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As a Kindle author, with three novels available and others in progress, I found Stephen Windwalker's work invaluable. This, and the companion work on marketing to Kindle readership, have provided great support and keen insight on preparing my work to better leverage colophon and copyright issues. The step-by-step support on the publishing process answered many questions that were not present on the Digital Text Platform site. If you plan to publish a Kindle book, or already have one, check out these easy to follow tips (20 of them). I'm delighted that there are more Windwalker tips in progress. It's great to have his works at my back.

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Find out why you need a publisher ... like a fish needs a bicycle. Here's the book that is helping thousands of authors to unleash a 21st-century indie movement of writers and readers, by the #1 selling author in the Amazon Kindle bookstore. Elegantly combining mission and manual, Windwalker narrates the end of the old world of publishing due to the failure of major publishers to serve either readers or authors, issues a compelling call for change, and guides authors and independent publishers through the steps that will allow them to succeed and to connect with discerning readers, in the fast-changing publishing world made possible by new technologies such as Amazon's Kindle and CreateSpace. Also includes: * A STEP-BY-STEP APPROACH TO PUBLISHING A KINDLE EDITION OF YOUR BOOK OR DOCUMENT* PUBLISHING YOUR FICTION ON THE KINDLE PLATFORM* PUBLISHING PERIODICALS FOR THE AMAZON KINDLE* START EARNING A LIVING TODAY WRITING ARTICLES FOR THE KINDLE

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Booklife: Strategies and Survival Tips for the 21st Century Writer Review

Booklife: Strategies and Survival Tips for the 21st Century Writer
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Booklife is really the first book that addresses the two main challenges facing modern writers: balancing self promotion and the craft of writing.
The first half of the book - Public Booklife - covers online forums like blogging, social networks such as Twitter and Facebook, and how publishing actually works, all of the practical aspects of writing as a career. The second half - Private Booklife - is about how to become a better and more satisfied writer, with the benefit of the author's own (fascinating!) creative methods as well as insightful essays from other authors.
"Web-entrepreneur" Jeff VanderMeer has *25* years of experience (whoa) in publishing as a writer, editor, reviewer, high-profile blogger ([...]), and a whole lot more. He's absolutely the right guy to help writers understand how to become more successful while maintaining integrity and vision. He covers the best ways to use the Internet to increase your profile, the mysteries of the publishing cycle, how to work with publicists effectively, how to create an identity that is in sync with the quality and character of your writing, the process of establishing long-term writing goals, and how to maintain enough personal space to nurture your creativity, and much more. Plus VanderMeer's writing style is enjoyably infused with his humor and genuineness.
This book is an absolute must for any writer hacking their way through the jungle of modern publishing. Check it out.

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Earn Non-Stop Cash With Best-Seller E-Books And Information Products: Learn To Create Ebooks And Information Products And Sell Them Through Ebay, ... You Can Make Money Online Over and Over Again Review

Earn Non-Stop Cash With Best-Seller E-Books And Information Products: Learn To Create Ebooks And Information Products And Sell Them Through Ebay, ... You Can Make Money Online Over and Over Again
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I think this book deserves a high review for its thorough coverage of the basic elements of self-publishing. It is a proper how-to guide for any beginner self-publisher as you'll find all the necessary details you are researching for.
A few people who love to write and would like to make money out of their works are just beginning to realize that there are many outlets in the web where they can put their books up for sale. Learning how to requires very little skill and very minimal money. Buying this book should be step in the right direction for you as you will learn where to go, what to do and how to do the steps involved.

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If you have the ability to provide to other people the knowledge they need to get their problems solved or their questions answered, and if you can send this information out to them quickly over the internet through email or a downloadable file, then you have an amazing product which you can easily sell to them.Information products are any compilation of facts digitally transmitted through the internet. They come in many forms. They can be in books, as reports, and as audio and video file formats. Information products cost very little money to produce.If you're feeling creative, you can make your own. You can also pay other people to make them for you. They are easy to maintain. If you need to reproduce lots of copies, you can do so by simply copying the file. If you get to the point where you have produced countless originals, you can create a media library file in your hard drive to keep track of them.It's a very practical and a very easy way for people to get facts and details of just about any kind of subject matter.There is absolutely no worry over shipping and waiting time because they can be sent out electronically. People can have all the gathered facts they need in one simple file in an instant.That's why info products are best-sellers ' and you can make money with them! Continuously, if you know how. This book has information that will show you how.

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The Web-Savvy Writer: Book Promotion With A High-Tech Twist, Second Edition Review

The Web-Savvy Writer: Book Promotion With A High-Tech Twist, Second Edition
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What a lovely book. I'm really glad I purchased a copy for myself. I'm a SCORE volunteer counselor and quite often my clients ask about Web sites and Web site design, and how to incorporate them into their small business' marketing plan. This book is the one that comes to my mind when I recommend a tome for them to read so I don't have to go into a long-winded sermon on the ins-and-outs of building a Web site. The other book I like a lot is Susan Daffron's book entitled Web Business Success (ISBN: 0974924504).
The book has 12 chapters, but I haven't listed them below. The list below includes the topics covered in the book that I have prioritized and grouped the way I would have liked the book to read.
1. How to Design a Web site
2. Add a Blog
3. Add a Podcast
4. Add an Ezine
5. Create eBooks
6. Create audio CDs and DVDs
7. Learn about Shopping Cart technology
8. Learn about RSS technology
9. Learn about Search Engine Optimization (SEO)
10. Learn about Online Advertising
11. Learn about Online Marketing
12. Learn about Using Amazon to Promote and Sell Your Book
My favorite topics were 1, 2, 5, 9 and 11. In my humble opinion they are the meat to putting together a Net presence using a Web site. It is these topics that I recommend my SCORE clients focus on when reading the book. I've tried the ezine thing, and I have found it to be a waste of time and effort. CDs and DVDs are beyond me at this time. But maybe in the future I might consider them as a great marketing vehicle. I think shopping cart technology is good for a retail shop. But an author with only one or two titles may want to skip it. I don't find much use for RSS technology since I don't go heavy on reading blogs. Maybe when there get to be a number of good blogs to read, then I might recommend RSS.
I have recently read a few books on using Amazon to promote and sell POD books. I think they were written after this book, and they seem to do a better job covering topic #12 above. Maybe the material on Amazon in this book is a little dated? But I saw a lot of good stuff on Amazon in this book. Consider also checking out Shepard's book entitled Aiming at Amazon (ISBN: 093849743X) and Weber's book entitled Plug Your Book! (ISBN: 0977240614).
Don't think that this book is only good for authors who want to use the Net to market their book. The principles and techniques beautifully explained in this book are equally applicable to promoting any business. So any wanta-be entrepreneur that doesn't know much about the Net or Web sites will do themselves a favor by getting this book, reading it, and then studying it. 5 stars!

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Your Book, Your Way: How to Choose the Best Publishing Option for Your Book, Your Wallet and You Review

Your Book, Your Way: How to Choose the Best Publishing Option for Your Book, Your Wallet and You
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Have you ever thought of writing a book -- for yourself, for your family, to promote your business, to share your story or experience with the world? If your answer is "yes" to any of these than this is the book for you. Author Sonja Hakala compiles, in one place, an overview of all the major publishing options -- independent publishing, private publishing, self-publishing, traditional publishing and electronic publishing -- so readers get an understanding of each in order to achieve exactly what the title promises. Hakala's 196-page book is packed with useful information including the history of publishing and how to really assess a book from the inside and out in order to make sure yours is up to par with traditional publishing standards. Having worked in publishing for 25 years, Hakala knows the industry and she has "put her money where her mouth is," so to speak, by independently publishing her book through her own company, Full Circle Press, it is a beautiful testament to those writers who choose to take this route in seeing their book come to light. This book just feels right in your hands and once you open it, you'll find yourself immersed in a world that few writers ever truly understand, yet, Hakala is there to help you navigate it. As a memoir writing instructor and writer myself, I plan to comb the pages of this book for both my own benefit and that of my students. I have already recommended it to those that have completed their memoirs and the great thing about it is Hakala's tome offers something for both those who have a story to share with the greater world and those who want to limit their audience to their immediate families. As far as I'm concerned this is a must-have for any writer or lover of books, for that matter. Material on the history of book publishing and the design of books really has a greater audience. Having heard Hakala speak in person, this is the opportunity I've been waiting for -- a chance to soak up all the knowledge she has to share at my own leisure. I better stop now so you'll have a chance to go buy this information packed book and begin to write your book, your way!

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It seems that everywhere an author turns, someone is waving their hands and yelling "Over here! We've got the best publishing deal for you over here!"So how do you choose what's best for your career, your book, and your wallet?Should you start your own publishing company? What's involved with that? Is it wise financially to stick with the traditional publishing route? Are electronic books a better way to go than books on paper? What about those companies that market themselves as self-publishers? Are they a good deal?And what if you simply want to make books to give to your family and friends? What's the best way to do that?Author and publishing professional Sonja Hakala maintains that there is no one-size-fits-all-authors way to publish a book. Different circumstances, different budgets, and different publishing goals call for unique strategies.Based on her workshops and extensive one-on-one work with authors, Sonja has put together a book that shines a bright light on the career and financial advantages and disadvantages of all the major publishing options for contemporary writers, including:' Independent publishing.' Private publishing. ' Self-publishing companies.' Traditional publishing. ' Electronic publishing.There is no other book that gives you all of this information in one place. There is no other book that guides you to the best publishing choice for your work, your wallet, and you.Join Sonja Hakala as she guides you through the publishing jungle to success. She hasn't lost an author yet!

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101 Reasons Why You Must Write A Book: How to Make A Six Figure Income by Writing and Publishing Your Own Book Review

101 Reasons Why You Must Write A Book: How to Make A Six Figure Income by Writing and Publishing Your Own Book
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Unlike most of the academic books that I have read on writing and publishing, this book gives the straight goods on how-to write, publish and promote a book. It is written for people who want to start writing now. I can open Bob Burnham and Jeff McCallum's book anywhere and find useful information. It is an important part of my reference library.
--Doug Setter, Author of One Less Victim and Stomach Flattening

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Anyone who follows the simple, yet effective, 'BRWT Force Technology' method of writing found in "101 Reasons Why You Must Write A Book," will be able to create a book that they will be proud of. This method will allow you to write with ease in ANY style whether it's for articles, reports, white papers, or for blogs or the next NY Times best seller! If you ever wondered why the most prolific writers never have trouble writing...it's down to what this book will teach you about BRWT!" A must read for anyone looking to further their career, life, and financial situation. "101 Reasons Why You Must Write A Book" is jam packed with information not only on WHY you must write but all you need to know about HOW to write, publish, and actually profit from your book.

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The Complete Idiot's Guide to Book Proposals & Query Letters Review

The Complete Idiot's Guide to Book Proposals and Query Letters
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I've been in publishing more than 20 years in many different roles (author, magazine editor, co-author, acquisitions editor, literary agent and publisher). If I'm going to read a how-to book about the creation of book proposals and query letters, I want to make sure I'm learning from someone who has the authority and experience on this topic.
Marilyn Allen and Coleen O'Shea are publishing experts and this book is written with honesty and authority. It resonates with the undercurrent, "we know what we're talking about here." The pages of this book are packed with wisdom and sound counsel--whether you have just decided to write a book or whether you are writing your 31st book. Every author can learn something from reading -and re-reading this book. It deserves your careful study--then most importantly--taking action on their advice and applying it to your submissions.
Here's the problem: some publishing experts estimate there are six million proposals and manuscripts in circulation at agents and publishers. You only have seconds to make a good first impression. The authors emphasize this important need in their fourth chapter about The E-Mail Query Letter: "Some publishing professionals estimate that only 1 percent of all queries ever result in representation. Put another way: for every 100 queries an agent reads, only one author has a shot at becoming a client. Yes, that means the odds are against you--but they aren't impossible. As the adage goes, `You gotta be in it to win it.' Increase your chances of getting into that coveted 1 percent by following a few simple ground rules before you even keystroke the word `Dear.'" (Page 43-44)
The authors begin with queries but make a clear preference to writing your proposal before you write your query letter. As they explain in a section called "Agents' Advice": "This might sound like a no-brainer, but don't send out a query letter before you have written your book proposal. The query letter might go to the agent or editor first, but you need to have the proposal ready to be sent out as soon as possible when requested. Keep in mind, too, that the query letter might look easy because it's a short document, but in fact it can be the hardest piece to write." (Page 40)
Whether you write fiction or nonfiction, you can improve your queries and book proposals if you take action on the advice in these pages. I read it carefully with a yellow highlighter and found myself nodding and highlighting many sections of this book. THE COMPLETE IDIOT'S GUIDE TO BOOK PROPOSALS & QUERY LETTERS packs a power punch. I highly recommend it.

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Inside information from publishing professionals. The Complete Idiot's Guide(r) to Book Proposals & Query Letters will help writers catch the attention of literary agents with step-by- step instructions on crafting effective queries and proposals for both fiction and non-fiction books that will put them on the road to publication. • The only book on book proposals that also targets a fiction audience • The most comprehensive information on query letters found in any book on writing

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The Public Domain Publishing Bible: How to Create Royalty Income for Life, 2nd Updated Edition Review

The Public Domain Publishing Bible: How to Create Royalty Income for Life, 2nd Updated Edition
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Andras M. Nagy is a self-proclaimed gambler. The enterprise described in his book The Public Domain Publishing Bible is not to be undertaken by the faint at heart.
Public domain titles contain initial publication dates before 1923. According to U.S. copyright law, anyone can republish these titles for profit. Nagy stresses that it is imperative to add original content to these works in terms of illustrations, footnotes, introductory material, covers, etc. Otherwise, you will be competing with numerous versions of these titles republished without modification. He states that sometimes Amazon.com will not even pick up your version if you merely republish the text as is.
The field is also littered with what Nagy calls "copyright bullies." These individuals claim that they own the copyright to a public domain title. Their claim is invalid, but they will attempt to intimidate you by suggesting legal action. In the very least, their aim is to get you to cease publishing the work. Nagy urges you to stand your ground and demand proof of ownership. Personally, I don't know if I would want to run into potential legal problems. Nagy recommends hiring the U.S. Copyright Office to investigate the copyright status of a title before publishing it. It is a financial drawback at $150 an hour.
To make money Nagy uses print-on-demand (POD). If he has the only in-print version of a public domain title, he uses Ingram's Lightning Source to take advantage of the wholesaler's extensive distribution network. If he's competing against other republished versions, Amazon's CreateSpace has lower set-up fees. He recommends using free software applications such as Scribus, Open Office and Gimp to cut start-up costs. Nagy also discusses book scanning for those not interested in typesetting. Optical character recognition (OPR) scans the entire physical book allowing text to be directly inputted into a word processing program. You can hire a book scanning service or invest in the equipment to create your own scans.
Nagy goes on to explain publicity tactics for promoting your public domain catalog. His main focus is on creating a web site that is search engine optimized (SEO). He explains off-the-page SEO techniques such as blogger reviews, directory submissions and article & press release distribution. On-the-page efforts entail an ALT tag for every image, keywords in page titles and anchor tags for inbound links.
At times, Nagy drifts away from his subject when he writes about creating a screenplay or the IndieBound movement. These sections would have been better off as appendices instead of breaking up the narrative.
Nagy's 10 basic rules for public domain publishing are:
1. Be selective in what you publish
2. Add creative modifications
3. Sell wholesale
4. Republishing titles as is use CreateSpace
5. Do your own set-up & design
6. Use reasonable freelancers for what you can't do
7. Take a long term view
8. Learn to work with Amazon & Lightning Source
9. Work with independent bookstores
10. Write what you know. Stick to fields you like.
Overall, this is a comprehensive guide on how to republish public domain titles with a realm of useful resources and pertinent web sites.

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"Even though conventional wisdom suggests otherwise, creative people can copy other people's work and it is legal. How is this possible? By using the vast pool of creative works that fall into a category called Public Domain. This book shows how the author has built a public domain publishing company on a shoestring, how he has used his company to publish his own writing and how he optimizes his relationships with other publishing entities like Create Space, Lightning Source and Amazon. This Second, Updated Edition contains know-how on eBook publishing for the Kindle, Nook and Apple's iPhone and iPad devices."

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Plug Your Book Online Book Marketing for Authors, Book Publicity through Social Networking Review

Plug Your Book Online Book Marketing for Authors, Book Publicity through Social Networking
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I was excited to get this book since I wanted new ways to "plug" my book. Currently I have an ebook and the subtitle of "Online Book Marketing for Authors" got me to take a look at Weber's book.
The copyright date is 2007 and since then a lot has changed. In fact he has a section on social marketing. It is all about MySpace. There is no mention of Facebook. To Steve's credit he has set up a site (blog) with updates and there he does have posts about Facebook and social marketing. This book, however needs an updated edition.
This isn't necessarily a bad book if you want to focus on marketing your book through Amazon, which is what most of the book is focused on. If that's your goal then this is a good book to get. The writing and layout of the book is good and makes it easy to read.
Bottom line is that the subtitle should be "Online Book Marketing Through Amazon and MySpace", and it is in need of a serious update/revision.

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Get massive exposure for your book, no special computer skillsneeded -- trade published or self published, fiction or nonfiction.
Discover why authors fail with paid advertising, pay-per-click,fee-based reviews, and "bestseller" campaigns.
Blog to connectwith readers, driving them to Amazon and bookstores.
Boost yourvisibility with Google, ignite word-of-mouth with social networks for viral marketing.
Capitalize on peercontent and "amateur" book reviews.
--------------------------------------------------Praise for PLUG YOUR BOOK! "I don't care if you're writing a computer book, a science fictionnovel or the next great self-help guide, you need to get your hands on a copy of Steve Weber's Plug Your Book! ... I highly recommend this one toevery author out there."-- Joe Wikert, executive publisher, John Wiley & Sons Inc., professional/trade division"An amazingly rich collection of cutting-edge promotional tactics andstrategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, author: Aiming at Amazon"In-depth information about using Amazon as a marketing platform."-- Christine McNeil Montano, Amazon Top Reviewer"...I have launched online campaigns for more than 1,000 books. I'veworked with most of America's largest book publishers, helping many ofthem build online marketing departments. The book you're holding now isthe new training manual."-- Steve O'Keefe, author: Publicity on the Internet"Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business oranything else."-- Dave Taylor, author: The Complete Idiot's Guide to Growing Your Business with Google"The first comprehensive guide to Internet book publicity."-- Morris Rosenthal, publisher, Foner Books"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."-- Jane Corn, Amazon Top Reviewer------------------------------CONTENTS:Taking control of your book salesOne big caveatHow to use this bookStaying currentElectric word of mouthRiding the big riverAmazon's 'long tail'Getting recommendedPersonalized bookstoresAmazon Bestseller CampaignsMaking the listHow Bestseller Campaigns work... and this is success?Haywired recommendationsIs it worth it?Amateur book reviewsCredibility through peersGetting more Amazon reviewsAmazon Top ReviewersContacting Top ReviewersEtiquette in approaching reviewersFinding more Amazon reviewersMore ways to get reviewsBuilding your author Web siteGetting involvedYour domainBuilding blocks of your siteA survey of author Web sitesYour online press kitMultimedia for booksAdvanced Amazon toolsBuy X, Get YWeaknesses of BXGYFree paired placementSingle New Product e-mailsAmazon ConnectListmaniaGoogle, Amazon, digital contentGoogle Book SearchAccidental book discoveryInstant Online AccessAd-Supported AccessGoogle Print on DemandPay-per-click advertisingGoogle AdWordsYahoo Search MarketingPower toolsAmazon Sales RankTitleZAffiliate partnershipsAnalyzing your trafficLinking strategySearch engine optimizationKeyword densityLength of your leasePublishers PortalPrivacy policiesWeb site cardinal sinsSelling on Amazon, beyondPrint on demandAmazon AdvantageAmazon MarketplaceCatalog accuracyHandling sales on your siteGoogle CheckoutOther major online retailersBarnes & NobleBookSenseEthics of online marketingShill reviewsSpam

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How to Make Real Money Selling Books Without Worrying about Returns: A Complete Guide to the Book Publishers' World of Special Sales Review

How to Make Real Money Selling Books Without Worrying about Returns: A Complete Guide to the Book Publishers' World of Special Sales
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This book is a must-have for every self-publisher. It is filled with ideas, information, resources and practical links to help you sell books outside the book trade.
Being a self-publisher myself of my first book, I missed information on how to actually turn these ideas into practical doing. For example, if you have found a large company that your book would be a great match with, how do you find the right person to talk to? The book talks a lot about the importance of pitching to the right person, but not how to find these people within a company. Maybe that's just pure sales-tactics, and I would need to get another book about that subject, but I would have appreciated at least some information in this book. Especially, because the author has a lot of experience in that field. Also, some (more) examples of pitch letters would have helped.
But overall, a great book for every self-publisher.

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The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops,

gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.


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TurnKey Publishing: How to Create a Profitable Self-Publishing Business Without Any Help From Publishers, Bookstores, or Literary Agents Review

TurnKey Publishing: How to Create a Profitable Self-Publishing Business Without Any Help From Publishers, Bookstores, or Literary Agents
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After reading this book my world was transformed! I have wanted to be an author for many years, but as soon as I walked into a bookstore I became discouraged by all the many, many authors and titles already out. I kept questioning myself and my ability. Why would any publishing company give me a chance? How can I get a publishing company to read my manuscript and cut me a deal? Well, these questions went out the window as soon as I read Matthew Chan's well organized, to the point, and easily explained way to create my own publishing company and market my own books. As I turned the last page my head was spinning with new knowledge and my heart was pounding with future possibilities and ideas. This book explains, step-by-step, the road I needed to take to start my own publishing company. And throughout the book the authors personal experiences and words of advice makes the reader feel like he or she is sitting down with an old friend over coffee and getting advice about a new venture in life. I recommend this book to anyone who has ever written a book and received a rejection notice. Go now and dust that manuscript off and place it on the table next to your easy chair and then open up a copy of TurnkKey Publishing, grab a notepad and pen, and let your future begin to brighten! The sky is the limit. Sincerely, S. Lindblad

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"LEARN THE SECRETS OF INDEPENDENT PUBLISHING THAT TRADITIONAL PUBLISHERS DON'T WANT YOU TO KNOW!" During these challenging economic times, getting the extra professional edge is more important than ever to succeed in your career and business. Nothing transforms your professional image and credibility more quickly than becoming an author of a professional book. Successful CEO's, politicians, industry leaders, entrepreneurs, consultants, and experts know this. They have all written and published professional books. Being an author of a professional book is the new calling card for upwardly mobile experts, consultants, managers, entrepreneurs, professionals, politicians, and high-achievers. Publishing and authoring your own book is the new business credential for the 21st century. ""MYTHS THAT TRADITIONAL PUBLISHERS PERPETUATE!"Traditional publishers, bookstores, and literary agents say that you cannot successfully publish or sell your own book without their help. They myths they perpetuate are:* It is difficult to write a book. * It is expensive to publish a book. * You have to be a good writer. * Your book cannot sell without a bookstore.* You need an agent to get reputably published. With today's publishing technology and the Internet, it has never been easier to become a publisher and author and publish your own books. In this unconventional, revealing book, you will learn how to:* Retain total creative control over your own work!* Use accelerated publishing to publish three or more titles per year!* Produce and build a book instead of just writing it!* Profitably sell books without the help of traditional bookstores!* Easily publish books without the help of traditional publishers!* Create a business that continues to provide income even when you stop working!* Convert and package your knowledge, experience, and stories into an income-producing book!* Market yourself and your book even if you are a totally unknown author!

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