RED HOT INTERNET PUBLICITY: An Insider's Guide to Promoting Your Book on the Internet Review

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(More customer reviews)Penny C. Sansevieri is a no nonsense thinker and writer. Beginning her career as an author ('Candlewood Lake', 'The Cliffhanger' etc) she faced the beast of competition in the publishing world, and instead of caving in, she took control, learned all the ins and outs of getting books published, and shared that hard won information and experience in such highly successful books as 'Get Published Today: An Insider's Guide to Publishing Success' and 'From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book!'. Now she has synthesized all of that information in this newest book that is the most complete guide to marketing books on the Internet available.
Sansevieri does not waste the reader's time with puffery or examples of her own successes. Instead she opts to jump right to the essentials, giving a nod to the importance of the Internet as a tool of communication and commerce. She doesn't merely suggest such valuable skills as creating a website for authors to attract attention, she carefully and very thoughtfully provides exact guidelines for squeezing the most benefits from the time involved in design, wording, linking, blogging, networking, virtual book events (and in the age when bookstores become less friendly as opportunities for authors to read and sell their books during spicy evenings, this is a unique concept) - all the techniques she has mined and understands thoroughly.
Sansivieri's book RED HOT INTERNET PUBLICITY contains more useful web resources, addresses of the best blog sites and web design and tool sites, and pieces of sound advice in this brief 200 pages than any on the market today. She is the epitome of a user-friendly teacher and expert and her writing contains not only valuable information and insights but wit to boot! For all authors in search of the keys to the value of Internet promotion, this excellent book will be an exceptional value. Grady Harp, June 07

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DISCOVER... 6 need-to-know rules of publicity for the Internet age The best way to design, write, and promote a website to sell your book 12 blockbuster techniques to use blogs for book publicity Proven "live promotion" techniques you can use to reach a worldwide audience, and much more.The Internet has changed the landscape of book publishing forever, which is why leading New York book publishers hire Penny Sansevieri to mentor their own publicity staff. It's also why these major publishers routinely recommend Penny to their authors as a top Internet publicist."Penny made one of her own books an Amazon bestseller for three months running. She's the inventor of the Virtual Book Tour(tm) and is a leading expert on using the Internet to promote books of all kinds. No ivory-tower theorist, she is a hands-on visionary with her feet on the ground and her eyes on the prize.

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Sell More Books: Book Marketing and Publishing for Low Profile and Debut Authors Rethinking Book Publicity after the Digital Revolutions Review

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(More customer reviews)"Sell More Books!" is a great resource for authors. It is the type of book you will refer to again and again for new ideas...especially when you feel stuck in your book marketing efforts. I love the appendix, "200+ Ways that Low Profile Authors Can Market their Books" - that lists out tons of creative ideas for authors of all personalities.

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Can low-profile, not-yet-famous authors get published and sell lots of books? This book says "Yes!" and tells how. ''a comprehensive guide to marketing a book'[a] well-written, engaging resource that's loaded with specific tips'. Brimming with creative ideas, Sell More Books! should prove to be a low profile author's best friend." - ForeWord ReviewsWriters and publishers will find the latest insider tips on writing and publishing more marketable books. Learn up-to-date information on publishing options, social networking, and "tried and true" book marketing tactics.Includes hundreds of practical book-selling strategies for both traditionally and self-published authors. Learn which methods may work best for your books and your personality, and which methods might be a complete waste of time.Should all authors blog? Should all authors do Twitter? According to the authors, in some cases these strategies can produce results; for others, they will be a waste of time. This book provides the wisdom to help authors make wise choices.Chapters include:Write a Marketable BookWrite a Title and Subtitle That Attracts AudiencesAttract People with your CoverPublish through the Most Marketable ChannelGet Lots of Blurbs from All Kinds of PeopleOptimize Your Amazon and Barnes & Noble PagesBuild a Professional Online PresenceSubmit Your Book to ContestsCheck Your Attitudes toward MarketingUse Guiding Principles to Prioritize InitiativesSeek Early Reviews from Respected Book Review SourcesSeek Reviews and Endorsements from Busy BlogsSeek Reviews and Endorsements from Other PublicationsAttract Attention through Social MediaOptimize Digital SalesSell Your Book in Brick and Mortar Stores (Not Just Bookstores!)Help Reporters and Journalists with their ArticlesConsider Radio (Even if You're Shy!)Consider Speaking (Even if You're Shy!)John Kremer's Twelve Tips for Low-Profile AuthorsBulk Sales Beyond the Bookstore: An Interview with Brian JudConsider Press (News) ReleasesLow platform authors can win! Author J. Steve Miller didn't have a degree in music; neither was he a professional musician. Yet, he wrote a book on music that was published by a respected publisher and was translated into Dutch, German, Romanian, Russian and Spanish. He doesn't have a degree in education, yet his educational resources are used by schools and teachers in every state and over 30 countries.'Whether you're traditionally published or self-published, the author must do the promotion. This book provides solid guidance and is full of valuable tips." - Dan Poynter, best-selling author of over 125 books and revisions, recognized authority on book marketing, promoting and distributing, author of The Self-Publishing ManualSteve and Cherie Miller love to write, publish, and help fellow authors. Cherie serves as president of the Georgia Writers Association. Steve is president of Legacy Educational Resources. Contributors Brian Jud and John Kremer are two of the most highly respected names in book marketing.

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The Web-Savvy Writer: Book Promotion With A High-Tech Twist, Second Edition Review

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(More customer reviews)
What a lovely book. I'm really glad I purchased a copy for myself. I'm a SCORE volunteer counselor and quite often my clients ask about Web sites and Web site design, and how to incorporate them into their small business' marketing plan. This book is the one that comes to my mind when I recommend a tome for them to read so I don't have to go into a long-winded sermon on the ins-and-outs of building a Web site. The other book I like a lot is Susan Daffron's book entitled Web Business Success (ISBN: 0974924504).
The book has 12 chapters, but I haven't listed them below. The list below includes the topics covered in the book that I have prioritized and grouped the way I would have liked the book to read.
1. How to Design a Web site
2. Add a Blog
3. Add a Podcast
4. Add an Ezine
5. Create eBooks
6. Create audio CDs and DVDs
7. Learn about Shopping Cart technology
8. Learn about RSS technology
9. Learn about Search Engine Optimization (SEO)
10. Learn about Online Advertising
11. Learn about Online Marketing
12. Learn about Using Amazon to Promote and Sell Your Book
My favorite topics were 1, 2, 5, 9 and 11. In my humble opinion they are the meat to putting together a Net presence using a Web site. It is these topics that I recommend my SCORE clients focus on when reading the book. I've tried the ezine thing, and I have found it to be a waste of time and effort. CDs and DVDs are beyond me at this time. But maybe in the future I might consider them as a great marketing vehicle. I think shopping cart technology is good for a retail shop. But an author with only one or two titles may want to skip it. I don't find much use for RSS technology since I don't go heavy on reading blogs. Maybe when there get to be a number of good blogs to read, then I might recommend RSS.
I have recently read a few books on using Amazon to promote and sell POD books. I think they were written after this book, and they seem to do a better job covering topic #12 above. Maybe the material on Amazon in this book is a little dated? But I saw a lot of good stuff on Amazon in this book. Consider also checking out Shepard's book entitled Aiming at Amazon (ISBN: 093849743X) and Weber's book entitled Plug Your Book! (ISBN: 0977240614).
Don't think that this book is only good for authors who want to use the Net to market their book. The principles and techniques beautifully explained in this book are equally applicable to promoting any business. So any wanta-be entrepreneur that doesn't know much about the Net or Web sites will do themselves a favor by getting this book, reading it, and then studying it. 5 stars!

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How to Make Real Money Selling Books Without Worrying about Returns: A Complete Guide to the Book Publishers' World of Special Sales Review

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(More customer reviews)This book is a must-have for every self-publisher. It is filled with ideas, information, resources and practical links to help you sell books outside the book trade.
Being a self-publisher myself of my first book, I missed information on how to actually turn these ideas into practical doing. For example, if you have found a large company that your book would be a great match with, how do you find the right person to talk to? The book talks a lot about the importance of pitching to the right person, but not how to find these people within a company. Maybe that's just pure sales-tactics, and I would need to get another book about that subject, but I would have appreciated at least some information in this book. Especially, because the author has a lot of experience in that field. Also, some (more) examples of pitch letters would have helped.
But overall, a great book for every self-publisher.

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The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops,

gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.

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