Average Reviews:
(More customer reviews)I have read and applied a lot of sales and marketing books in the past few years. The book starts off with Ralph proclaiming his greatness and unfortunately that is how it continues right through. Some good images and on the whole worth the purchase as the basis for explaining the basics of a sales career or a new business plan, but if you are just after a shot in the arm or even something life changing, you are better off reading the following authors if you haven't already; Harvey McKay, Anthony Robbins, Jack Welch Speaks (by Janet Lowe), Jonah C. Nader and Michael Gerber. Ralph Roberts is a real patriotic American character and he talks to much about himself, in his gung ho American style, but he doesn't mention any more than a rough concept of his business, or lecture enough about what he actually does to succeed at his level. I would call the book a great sales promotion tool for Ralph personally, but it is not big on intelligence nor is it a REAL guidebook, such as Jonah Nader's 'How to Lose Friends and Infuriate People', or Michael Gerber's 'E-Myth'. Still, he seems to be a bit of a dude to get this far and with such a friendly disposition you can't help liking him!
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