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(More customer reviews)Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback"Over the weekend I read the "Pay Attention" book. It is excellent. The overriding message that I heard is that there is a "new way to navigate" when it comes to providing customer service in today's rapidly changing marketplace, and we all need to pay serious attention to it. This is a must-read.
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Make customer feedback work for your business.
Customers are speaking loud and clear through a miriad of mediums.Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.
Pay Attention! paves the way.Your company wins when you:
Understand Customer Expectations
Embrace and implement The RATER Factors
Define who you are and what you offer
Become E.T.D.B.W. (Easy To Do Business With)
Connect with your audience in all mediums
React appropriately and respond immediately to customer feedback
Recover sincerely when things go wrong
All you need is to Pay Attention!
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