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(More customer reviews)Considering the strong real estate market in the past several years, it should be no wonder that a lot of people have looked to that sector with the hopes of making it big. Unfortunately, in spite of many success stories, the promises of the market are often elusive to people who enter the world of real estate unprepared. In How to Become a Million Dollar Real Estate Agent In Your First Year, experienced real estate agent Susan Smith Alvis shatters some of the myths of real estate, but also lays out a strong, real-world guide to people who are seriously interested in entering the business as a real estate agent.
The first myth Alvis shatters is directly related to the title of the book: the idea that becoming a "million dollar real estate agent" will bring you wealth and prosperity. In fact, she points out, selling a million dollars worth of real estate might make you $42,000 per year. That simple fact might be enough to shake some people who thought the real estate market was going to be easy. Alvis further paints a picture of a competitive, cutthroat business that has potential to be lucrative, but only after a lot of careful planning and hard work.
After showing the cold, hard reality of the business, however, Alvis also delves into the positives, of which there are many, thus creating a balanced, realistic picture of what it takes to become a real estate agent. She also, thankfully, includes a chapter on ethics, in which she mentions the sometimes poor reputation of real estate agents from an ethical standpoint, and how one can be both successful and ethical in the business.
If you get past the first part and are still interested in real estate, Alvis does a great job with the main portion of the book, which is to actually walk the reader through becoming a real estate agent - from writing the business plan, to choosing an office, to sales techniques. She presents both broad advice, and specific, detailed anecdotes and tips, all of which could be applied in a real world scenario. As a guide to someone just entering the real estate business, How to Become a Million Dollar Real Estate Agent... is an excellent walkthrough.
That being said, at just 200 pages, the book contains an amazing amount of detail, but is still probably not sufficient by itself for someone looking to become a real estate agent. What it is, primarily, is a beginner's guide to becoming a real estate agent, and it works very well in that role. It provides enough detail and enough of an overview, to help someone decide whether becoming a real estate agent is a good career choice. It is a good informational springboard, and is well worth reading if you are considering moving into the real estate business, but don't know where to start.
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It s amazing how many people are starting careers in real estate today, yet how many are successful at it? There are many roadblocks to a thriving real estate career. If you are not listing and selling 15 to 30 properties per month each and every month then this book is for you. This book presents the research of the steps and tactics super-successful real estate sales agents employ today. What makes this book particularly useful is the actual case studies from agents who do this work every day. You will learn their time-tested secrets. This step-by-step guide will show you how to find the properties, how to list them, how to sell them, and ultimately, how to get your commission. Learn the hard-earned secrets of breaking into the real estate field, and become super successful in no time at all. You will learn to quickly attract new prospects, get the highest possible commissions, and get return business and referrals, while still having a life outside of work. In this new book you will learn: how NOT to make the big mistakes most new agents make, licensing and exam fees, Multiple Listing Service (MLS), local Board of Realtors, real estate boards, expenses of doing business, your vehicle and insurance coverage, sales techniques, simple methods to get hundreds of referrals, how to make buyers and sellers happy, how to quickly and easily locate the best deals for your customer, presenting offers, software programs that make running your business effortless, the luxury housing market, Dealing with FSBOs, the commercial market, secrets to using the Internet, setting up a record keeping and computer system, brokers and how to work with them, your professional image, the new frontier, the online Internet world, online tools and ideas, real estate technology tips, search engine and Web site optimization, page rank, Internet leads, web positioning, web optimization building partnerships, and general real estate Internet information, and much more.
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