Showing posts with label business growth. Show all posts
Showing posts with label business growth. Show all posts

Data Driven: Profiting from Your Most Important Business Asset Review

Data Driven: Profiting from Your Most Important Business Asset
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In contrast to several recent books on the importance of managing with data analytics, Data Driven starts with the IT infrastructure required to maintain consistent data, then focuses on data quality from the executive perspective of the hidden costs of poor data, and finally, explores how to make better decisions through proper data management.
A nice twist is a chapter on content providers who bring packaged data to the marketplace. This is a growing segment that is applicable to every business, since every business collects data that has value to companies in its ecosystem.
There is a chapter on Social Issues, which is great in intent but weak in content. Sad...
The book ends with "what to do over the next one hundred days" advice. If managers are serious about treating data as a business asset, then this chapter lays out the essentials of what to do.
I recommend this book for business executives to orient their thinking about data as a business asset and to realize what tangible actions must be done to make that a reality in their companies. I know that these are old old themes for the IT profession. However, these fundamental themes are oldies but goodies!

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Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth Review

Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth
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I read some stellar reviews on this book and expected it to be a milestone business guide. I was even enthusiastic through the first couple of chapters. However, if you have any business training and have been within 10 miles of a start-up or growth-stage company in your life, this book is pretty elementary. A value proposition, decent leadership, a Board that can open any door in the universe, a couple of mammoth customers - how can a company fail? Those accomplishments alone will get almost any company to a decent liquidity event unless it was all dumb luck. The most frustrating thing about the book is that it's all about "what." This is what makes it seem, as one reviewer put it, as if it were a PowerPoint presentation. It lists out the "whats" that, in retrospect, some very successful companies did. But it leaves out the "hows." Any company would give a lot to have their industry's equivalent of Tom Siebel on the Board. But Tom's number is not exactly in the phone book. So the question is, *how* does a company get those people on the Board? How does a company identify and even get in the door of those marquee companies? While the book gives a few snippets and a case comparison at the end, it really left my practical appetite unsatisfied. Maybe the whole book was a consulting proposal - if you want the "hows" you pay the piper.

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Praise for BLUEPRINT TO A BILLION
"A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company."—Howard Lester, Chairman, Williams-Sonoma, Inc.
"If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more."—Joe Scarlett, Chairman of the Board, Tractor Supply Company
"Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies."—Professor John Quelch, Senior Associate Dean, Harvard Business School
"Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies."—William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com
"Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways."—David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley

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Branding Insights for Small Business Review

Branding Insights for Small Business
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Small businesses demads special marketing strategy. The book did not offer new understandings, perspectives or some outstanding contribution.Some of the examples do not match the book title 'small business'.High expectations of the book title have turned into a disappointment.

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Creating an effective brand is the key to earning big profits! This book will show you how to harness the power of branding to grow your business large or small. The author explains the methods and techniques big businesses use to create hugely successful brands and shows you how to apply them in the development of your brand. The information is presented in clear, easy to understand language with numerous supporting visuals and anecdotes. This is one of the most important books you ll find to help turn your small business into a big business! With this book you ll discover everything you need to know to develop an effective brand that will increase sales and grow your business: * How to create a brand that will add significant value to your business * How to position your brand to compete and win in the marketplace * How to create an authentic brand that is aligned with your core business values * How to take the mystery out of developing a logo and effective brand image * How to get your employees, partners and key stakeholders will buy into, and support your brand initiative, to create a brand driven culture within your business Discover the techniques successful brands like, Nike, Absolut, and Apple use, and learn how to apply them to create your own successful brand!

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49 Marketing Secrets (That Work) to Grow Sales Review

49 Marketing Secrets (That Work) to Grow Sales
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So many marketing books are business fodder and fantasy. Clever words penned by ladies and gentlemen who are more impressed with themselves than with the need to get good information in the hands of people who need it to grow their businesses.
If there's one thing that sets this book apart from those types that I mentioned, it's the practical, valuable nature of the information inside. There's more in here, in terms of actionable value, than in many seminars I've attended that cost thousands of dollars. This book is a true bargain for the business builder.

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49 Marketing Secrets is a book that was conceived to fill the void on marketing books that is tailored to the small business owner. Many of the problems I have solved with my clients are marketing problems: they don't understand marketing, they don't know who to trust, they don't know what to do. The objective of the book is to provide an inexpensive and safe place for mall business owners to turn to receive trusted advice from people who have been there. The book was written by marketing experts and business owner and it describes what they implemented to grow their business. We can all become great marketers. In this book you will discover: 9 Winning Marketing Strategy 8 Branding and Corporate Image Strategies 6 Media Strategies 3 Networking strategies 9 Technology-Based Marketing Strategies 6 Event Strategies 8 Sales Strategies.

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Leap: 101 Ways to Grow Your Business Review

Leap: 101 Ways to Grow Your Business
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Stephanie Chandler is one of my favorite authors, she puts out books that are easy to read, easy to understand and that give you a clear outline of steps you can take to be successful. In her latest book "Leap! 101 Ways to Grow your business", Stephanie shares practical strategies, tools and techniques you can put into action to take your business to the next level. She has broken the book down into 4 easy components so that you can start where your business needs it, leverage, execute, accelerate and prosper. You choose where you are and what your vision is for your business and learn how you can develop a business-growth action plan, automate parts of your business, find business capital in this bad economy, identify your most powerful marketing strategies, utilize the internet, attract the media and boost profits.

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"LEAP! is filled with golden nuggets and should be on every entrepreneur's desk!" T. Harv Eker, #1 New York Times best-selling author of Secrets of the Millionaire Mind Anyone ready to take a leap, should obviously read this book! Michael E. Gerber, World s #1 Small Business Guru and bestselling author of E-Myth Mastery"LEAP! is an extraordinary guide to growing a business in any economy. .....it is an absolute must read for any entrepreneur." Ivan Misner, New York Times best-selling author of Masters of Networking and Founder of BNIBusiness growth requires more than a business plan and a dream. You must utilize many tools and techniques to take your company to the next level. LEAP! 101 Ways to Grow Your Business is loaded with practical strategies that you can leverage based on your business-growth goals and the distinct needs of your company. LEAP! is divided into four sections: Leverage, Execute, Accelerate, and Prosper; you will learn how to: * Develop a business-growth action plan. * Automate your business. * Locate business capital. * Identify powerful marketing strategies. * Harness the power of the Internet. * Attract the media and gain valuable exposure. * Boost profits by innovating. * Protect your time so you can enjoy your life. Also included are inspiring interviews with successful business owners who have made the LEAP to real business growth, along with advice from dozens of industry experts. Whether you implement just a few strategies from this comprehensive guide or all of them, the results are sure to be extraordinary. Are you ready to LEAP?

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