Average Reviews:
(More customer reviews)Alison's book just WORKS - it is full of really practical advice from a many-times published author who has been there, done that. She knows how the publishing industry works - I believe she's a University lecturer on the subject, too, so she knows what she's talking about - and how to make it work for you. And as a bonus she's an exceptionally clear writer. I guess if you're reading this you're interested in finding a great book on how to market books. Well, you've just found it!
Click Here to see more reviews about: How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market 4th edition
How to Market Books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minimizing costs. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.
0 comments:
Post a Comment