Average Reviews:
(More customer reviews)This book was a disappointment. There are a number of similar books on the market that basically have the same theme: Go out and generate a bunch of complicated metrics and "sort of" get an idea if your marketing is working.
There is nothing new here and the basic approach is neither useful nor practical for real marketing practitioners. With predictive modeling and analytics, marketers can know the complete and accurate story of marketing ROI in all its detail.The authors are obviously clueless to this and therefore really are not plugged into what practitioners are doing.
Click Here to see more reviews about: Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign
With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: Predict, monitor, and measure the success of campaigns based in both traditional and Internet media Align business and marketing goals Concentrate on the right metrics rather than drowning in a sea of data Turn data into actionable recommendations Providing case studies, techniques, and checklists, the book pays special attention to the new generation of web tools, and reveals how any business can effectively use the data available to them; and take advantage of every marketing opportunity.
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