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(More customer reviews)As others have pointed out, the author is clearly not a professional author and there are plenty of spelling and grammar errors in this book. But that's not the main reason this book is not worth buying.
The problem is that this book isn't worthwhile for anyone. There isn't anything valuable in this book for an SEO expert, and this book is a little too complicated for a beginner. Yes, when reading this book it might sound like a beginner could use this book to do SEO. But there are strategies in this book that aren't completely explained, and other strategies where steps are skipped. So when you actually sit down and try to implement the author's suggestions, often you won't be able to do it.
The author also makes a number of incorrect or confusing statements. For example, he treats AOL as a separate search engine from Google, when in fact Google actually runs AOL's search engine. The author also is obsessed with the keywords metatag, mentioning it as something important at least a half dozen times. But the keywords metatag hasn't been used by search engines for several years now. You would think that a book updated for "2011" would know that. It's also surprising that a "2011" book would have a list of old, outdated search engines on the back cover, such as Excite, Exactseek, LookSmart, Lycos, Netscape, whatUseek and SearchHippo. When is the last time you used one of those search engines? The author has clearly been using the internet for many, many years, but just because the author remembers using those search engines back in the 1990's doesn't mean you need to try and rank in those search engines today. Nobody uses them anymore.
As an example of a good title tag, the author gives one of the longest most convoluted examples of a title tag I've even seen. A title tag is the most important thing on the page for SEO and the title tag should focus on just one keyword or short phrase per page. But his example of a good title tag is four different phrases all squished together.
The most bizarre recommendation is that in the middle of the chapter on submitting to Google, Yahoo and Bing search engines in order for you to get ranked on those search engines, the author says to submit your website to Google Analytics in order to show up higher in the search engines. Ummm, no, that's not what Google Analytics is for. Google Analytics tracks visitors AFTER they arrive on your site. Google Analytics has zero to do with getting more visitors or ranking higher in a search engine.
Another big omission is that this book doesn't mention internal link structure even once, when in fact linking pages on your site to other pages on your site is one of the most important things you can do for SEO.
There are many free SEO tools available on the internet, but the author mentions almost none of them. For example, there are plenty of online tools that will tell you how many times a word appears on each page of your site. You typically want your main word to appear 3 - 5% of the time on the page. But instead of recommending one of those free tools, the author says to paste the page content into Microsoft Word, and use Word to count the number of total words on the page, and then count the number of times that particular word you are interested in appears on the page, and then use a calculator to figure out the percentage of times that word appears on that page. Then do that for each page on your site. Wow. Talk about tedious. Here's a tip. Save yourself a lot of time. Do a search for keyword density checker. Any keyword density checker you use (they all work the same way) will figure out keyword density on your website automatically in less than a second.
Since this book won't teach anything to an SEO expert, and isn't anywhere near one of the best SEO books for beginners, the only thing I can think of is that the author is deliberately trying to confuse beginners into getting frustrated with SEO and contact him for help instead. He conveniently gives many examples throughout the book of all the wonderful things he has done for his clients. And of course the final chapter is how to choose a professional SEO expert, with his email address prominently mentioned.
If you are a beginner who is completely clueless about SEO and you just want to learn the basics, I recommend "Get to Number #1 on Google in Easy Steps" by Ben Norman. It's very simple and easy to understand. If you are a beginner who wants a book that starts off easy and gradually works it's way up to more complex SEO topics I recommend "Search Engine Optimization: An Hour a Day" by Jennifer Grappone.
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Search Engine Optimization: Secrets For 2011 is a book giving up to date information and 100% coverage of all the elements of Search Engine Optimization. Mike Monahan who consults with the best including SEO guru Sean Odom outlines the secrets professionals use themselves and charge thousands of dollars to provide to their customers. These strategies will help anyone optimize their website and dominate the world's leading search engines. The Internet is now the telephone book. So as a business you have to do the equivelent of a full page ad by being at the top of all the major search engines for your keywords. Your website has to stand out in the center of 80+ million other sites. This is the most up-to-date tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google, Bing, Yahoo and any of the other major search engines. Whether you're a search engine optimization expert or new to web site rankings, the techniques revealed in this book will give you everything you need. This is the only guide you need to place your website at the top of the major search engines in 2011!
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