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(More customer reviews)This is a very interesting book for both researchers and practitioners in computer science who work in the area of data mining and want to learn the state-of-the-art in social network data analytics. The book provides good coverage of the subject area by focusing on popular research topics, such as the study of the statistical properties that are apparent in "typical" social networks, the problems of community detection and social influence analysis, the expert-location discovery problem, the privacy issues that arise in the context of social networks, as well as visualization techniques, text mining techniques and social tagging. The emerging area of integrating sensors and social networks is also examined. Each chapter of the book contains numerous bibliographic references that will guide readers who are interested in particular topics to explore these topics in more depth. Overall, I highly recommend this book!
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Social network analysis applications have experienced tremendous advances within the last few years due in part to increasing trends towards users interacting with each other on the internet. Social networks are organized as graphs, and the data on social networks takes on the form of massive streams, which are mined for a variety of purposes.
Social Network Data Analytics covers an important niche in the social network analytics field. This edited volume, contributed by prominent researchers in this field, presents a wide selection of topics on social network data mining such as Structural Properties of Social Networks, Algorithms for Structural Discovery of Social Networks and Content Analysis in Social Networks. This book is also unique in focussing on the data analytical aspects of social networks in the internet scenario, rather than the traditional sociology-driven emphasis prevalent in the existing books, which do not focus on the unique data-intensive characteristics of online social networks. Emphasis is placed on simplifying the content so that students and practitioners benefit from this book.
This book targets advanced level students and researchers concentrating on computer science as a secondary text or reference book. Data mining, database, information security, electronic commerce and machine learning professionals will find this book a valuable asset, as well as primary associations such as ACM, IEEE and Management Science.
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